Dipti Parmar Email & Phone Number

Ahmedabad Area, India

Roles and Responsibilities:-SEO and content marketing strategy development and implementation.-Improving user experience – based on SEO requirements.-Brainstorm new and creative growth strategies as per client’s requirement.-Working with the marketing team, supporting teams (such as writers, designers), and vendors to launch campaigns on time and on budget.-Creating engaging digital experiences across websites, online marketing and social media campaigns.-Increase… Show more Roles and Responsibilities:-SEO and content marketing strategy development and implementation.-Improving user experience – based on SEO requirements.-Brainstorm new and creative growth strategies as per client’s requirement.-Working with the marketing team, supporting teams (such as writers, designers), and vendors to launch campaigns on time and on budget.-Creating engaging digital experiences across websites, online marketing and social media campaigns.-Increase organic traffic through content marketing and Lead Generation.-Conducting keywords research & analysis along with building a list of related keywords and phrases that people are searching on major search engines, Using SEMRush and Google Keyword tool.-Monitoring, analyzing & reporting of different projects.-Managing PR campaigns for different projects in order to build an online authority for the clients.-Liasoning with different journalists and convincing them to cover my clients.-Working with journalists from top publications like Huffington Post, INC Magazine, PC Mag, CIO.-Working with bloggers to get my client’s post featured on their blogs and using guest blogging effectively.-Managing and handling multiple SEO projects at once and tracking their progress in project management tools like Base Camp.-Experience in setting up and optimizing Google Adwords campaigns.-Experience of implementing content strategies including briefing and managing external content providers-Utilizing right types of social media platforms for different types of clients and market spaces and making connection with Relevant people and communicate with them.-Ability to share technical knowledge with colleagues to enable them to make best use of digital communications such as social media-Communicating various clients Show less

Roles, Responsibilities and Key Deliverables:-Reviewing client website and developing search engine optimization plan.-In house and client’s website SEO strategy preparation and Management-Conducting website evaluation, traffic analysis and competitors' site analysis. -Conducting Backlink analysis and reporting using Back link analyzer, Ahref, Open Site Explorer.-Analyzing search engines’ trends and clients' industry trends.-Optimizing sites by reading HTML Code and… Show more Roles, Responsibilities and Key Deliverables:-Reviewing client website and developing search engine optimization plan.-In house and client’s website SEO strategy preparation and Management-Conducting website evaluation, traffic analysis and competitors' site analysis. -Conducting Backlink analysis and reporting using Back link analyzer, Ahref, Open Site Explorer.-Analyzing search engines’ trends and clients' industry trends.-Optimizing sites by reading HTML Code and strategically placing keywords in web pages which search engines pull and display in search results.-Performing broken link analysis and reporting and monitoring current trends and making changes in search engine marketing strategy as per requirement.-Checking reports of the team members and providing suggestions for improvements and submitting reports to the clients.-Handling different clients and managing their local locations (more than 20)-Local business listing and local website optimization-Handling various on page and off page SEO activities On-page Optimization: -Conducting regular optimization of on-page content on various product pages.-Auditing title tags and Meta data on a regular basis for search engine optimization compliance.-Working with the development team to analyse site code and provide recommendations based on SEO best practices.-Conducting on-going competitive market analysis.Off-page Optimization-Procuring quality inbound links from blogs, forums and other relevant, content-specific sites-Creating content (articles, press releases, etc.) to submit to various platforms/sites-Making appropriate comments on relevant, do-follow blog sites to procure backlinks-Exploring new online resources for generating backlinks-Leveraging Web 2.0 sites/platforms to publish content with links back to our sites-Developing and managing link-building campaigns Show less