As a Marketing Analyst specializing in Google Hotel Ads at Vio.com, I drive data-driven insights and high-impact models by managing, architecting, and analyzing big data. My role involves creating a value chain to address data acquisition challenges, distilling and analyzing data, developing machine learning models to optimize profitability and increase marketshare and conducting A/B tests in the adds environment.

- Manage, architect, and analyze big data to build data-driven insightsand high-impact data models;- Create a value chain to help address the challenges of acquiring data,assessing its value, distilling and analyzing it;- Create machine learning models to help choose the best products witha higher probability of sales.- Direct contact with the Business Development team

- I started my management and leadership career focusing on the areas of merchandising and pricing;- Development of Shopee's price monitoring tools;- Responsible for the flow of selection of offers and definition of campaign strategies in social media;- Responsible for defining the strategies and flows of general campaigns and promotional resources;- Strategic and operational alignment between commercial, marketing and operations times seeking to bring new opportunities for… Show more - I started my management and leadership career focusing on the areas of merchandising and pricing;- Development of Shopee's price monitoring tools;- Responsible for the flow of selection of offers and definition of campaign strategies in social media;- Responsible for defining the strategies and flows of general campaigns and promotional resources;- Strategic and operational alignment between commercial, marketing and operations times seeking to bring new opportunities for business development;- Creation and management of Power BI dashboards to monitor business measurements. Show less

2022- Proposition of the 3P pricing team: the arrival of another trainee to the area to touch the intelligence of 1P and 3P products, taking advantage of all the learning developed in 2021. In addition, I start building the chair of leadership and people management.- Expansion of profitability analysis and investment optimization for the fashion, sports and beauty verticals in Magalu;- Development of product profitability analysis for 1P and 3P with a focus on improving performance… Show more 2022- Proposition of the 3P pricing team: the arrival of another trainee to the area to touch the intelligence of 1P and 3P products, taking advantage of all the learning developed in 2021. In addition, I start building the chair of leadership and people management.- Expansion of profitability analysis and investment optimization for the fashion, sports and beauty verticals in Magalu;- Development of product profitability analysis for 1P and 3P with a focus on improving performance in paid media (increased ROI and ROAS);- Development of A/B test to increase margin and gross profit at 1P product level.2021- Definition of commercial actions to leverage sales on the marketplace (large accounts and small sellers); - Monthly and quarterly planning of rebate, cash margin, and adcost. For that, I performed historical analysis and forecast using data science techniques;- Analysis of optimization of investments in rebate, adcost and take rate with a focus on sales and profitability. The work took into account the sales and price elasticity of our sellers' main products, leveraging our ROI by 52%;- Responsible for all product and promotional intelligence of 3P (marketplace) focusing on the evaluation of business competitiveness metrics (conversion, media, pricing, shipping and term) at the product level;-Assisted in the development of the pricing platform for small sellers with a focus on helping shopkeepers to better price their products and understand the best market opportunities: pricing products for the marketplace;- Responsible for optimizing the sale of sellers on our platform with a focus on listings with the highest conversion potential (CRM, Social Networks, Loyalty, Clubs, B2B, SuperApp, Paid Media);- Creation and management of dashboards to monitor business and profitability metrics (Tableau/Google Data Studio/Power BI). For this, I also make use of SQL databases (BigQuery). Show less

Among the 12 approved in the selection process of the Magalu Trainee program with more than 16 thousand subscribers. The program allowed for a great immersion in all of Magalu's business areas, making it possible to acquire, in practice, management and business knowledge.In the program, we also rotated through a specific area and were able to have contact with logistics focused on the marketplace, where I learned negotiation techniques, due to the relationship with transporters, and… Show more Among the 12 approved in the selection process of the Magalu Trainee program with more than 16 thousand subscribers. The program allowed for a great immersion in all of Magalu's business areas, making it possible to acquire, in practice, management and business knowledge.In the program, we also rotated through a specific area and were able to have contact with logistics focused on the marketplace, where I learned negotiation techniques, due to the relationship with transporters, and data analysis, due to the cost reduction needs of the company. area. Show less