Matthew Simpson

Matthew Simpson Email and Phone Number

Founder, President and Lead Consultant @ pitchblende consulting
New York, NY, US
Matthew Simpson's Location
New York City Metropolitan Area, United States, United States
Matthew Simpson's Contact Details
About Matthew Simpson

Growth, digital centric and data savvy marketing leader with leading agency (MRM/McCann, Omnicom) and in-house experience (ASPCA Pet Health Insurance, EHE Health, Daily News). Focused on scaling companies for rapid growth to over $100M ARR. Experience transforming both the top brands in the world (BMW, ADT, Honeywell), and emerging startups through brand strategy, performance marketing, operational insights.Highlights: • Have led marketing for several companies that grew from $10million to $100 million in ARR. • Built marketing teams from 1 to 20.• Have launched (ASPCA Pet Health Insurance, NYDailyNews.com, EHE Health) and relaunched (BMW, Honeywell, SAP, ADT) several leading brands.Operationally MindedI think about the business as a whole with the big picture in mind. Have sought input from cross functional teams to create operational plans.Foundation of Data and Analytics Although a marketer to the core, I bring a foundation of analytical rigor and technical prowess Have led analytics teams and know how to translate business performance into insightful action.Rooted in TechnologyCreativity can only get you so far in Marketing. To be a great marketer, you need to embrace technology. I bring a deep understanding of Salesforce, Adobe and Google to help businesses get the most out of those tools.Seeking opportunities as:• Head of Marketing / Chief Marketing Officer in an emerging start-up or ‘restart’• Chief Growth Officer in a company looking for operationally minded growth hacker.• Chief Revenue Officer in a company that needs to connect Sales, Marketing and Client Success into a omnichannel revenue operation.Industry experience: Healthcare, Automotive, Publishing, Financial Services, Consumer Products, Insurance, Travel, EducationWhat sets me apart:• Not only a marketer but a business operator, can help departments work more closely together with revenue always top of mind• Sees the value of both brand and performance marketing and when to execute on either.• Highly proficient with data and technology and as a result excel in performance marketing. • Experience with growth stage companies but ‘Restarts’ as well. • Know when to delegate and when to take action, not leading from an ivory tower.

Matthew Simpson's Current Company Details
pitchblende consulting

Pitchblende Consulting

View
Founder, President and Lead Consultant
New York, NY, US
Website:
pitchblende.net
Employees:
1
Matthew Simpson Work Experience Details
  • Pitchblende Consulting
    Founder, President And Lead Consultant
    Pitchblende Consulting
    New York, Ny, Us
    View
  • Pitchblende Consulting
    Founder, President & Lead Consultant
    Pitchblende Consulting May 2023 - Present
    Brooklyn, Us
    Marketing consultant focused on Fractional CMO and and Advisory roles for start-up and growth-oriented companies.• Providing consulting services in growth, performance marketing, digital transformation, brand development and other areas of marketing leadership.
    View
  • Techstars
    Techstars Mentor
    Techstars Oct 2023 - Present
    New York City, New York, Us
    Mentoring startup founders on growth and performance marketing.
    View
  • Revgenius
    Member
    Revgenius Nov 2023 - Present
    New York, Us
    View
  • Ehe Health
    Svp, Marketing
    Ehe Health Dec 2019 - May 2023
    New York, Ny, Us
    Marketing lead for a 300+ person health organization overseeing a talented and versatile team of 20+. Revenue, Growth and Operations focused helping the company achieve their best year ever in 2022. Revenue growth averaged 20% year over year from 2020 to 2022.
    View
  • Mrm//Mccann
    Vp, Performance Marketing & Analytics
    Mrm//Mccann Jan 2019 - Dec 2019
    New York, Ny, Us
    I help brands understand their data to tell stories and guide to business outcomes.
    View
  • Critical Mass
    Marketing Science, Discipline Lead - New York
    Critical Mass Aug 2015 - Dec 2018
    Calgary, Alberta, Ca
    Discipline lead for Marketing Science in the Critical Mass New York Office:- Marketing Science Agency Lead for the following relationships: BMW, Norwegian Cruise Lines, SAP, Marriott Hotels, McKinsey Consulting, Quinnipiac University, Ascension, and LegalShield- Supported other relationships such as: Nissan North America, Infiniti Global, Co-Star Group and Visa- Currently guiding and mentoring a team of eight directly with project-based indirect support of others- Responsible for over $3 million in billable services for clients in 2017- Lead the Marketing Science Innovation Team, tasked with finding new platforms, technologies and methodologies related to Marketing and Data Technology that can be adopted by the agency and its clientsIn addition, accomplished the following milestones for Critical Mass and its clients:- Currently oversee a team focused on the Digital Transformation of BMWUSA.com that has resulted in a 24% improvement in lead conversion since inception in early 2017- Tasked by SAP’s Innovation Lab, SAP’s internal personalization and optimization team; to lead sitewide optimization efforts which in 2017 resulted in a 40% lift in performance over prior experiences- Researched and strategized a migration to Domo as a business intelligence solution for Infiniti Global- Migrated Ascension from a new technology stack that included Google BigQuery and Google Data Studio- Managed a complete remigration to the Adobe Marketing Cloud for Nissan North America which included three digital experiences: Nissan USA, Infiniti USA and Nissan Commercial VehiclesSelected as CMVP (Employee of the Month) in April of 2016, chosen from over 1,000 Critical Mass employees
    View
  • New York Daily News
    Head Of Audience Growth, Analytics & Digital Optimization
    New York Daily News Feb 2014 - Jul 2015
    New York, New York, Us
    Head of audience development, analytics, and digital optimization programs at NY Daily News, including:o Grew NYDN from a regional digital news website to a national ComScore 100 website with over 60M unique visitors in late 2014.o Digital revenue more than doubled over the course of 2014 to 2015 as new advertising partners were brought on board and readership more than quadrupled.o Rebuilt the digital technology stack for NYDN bringing on a number of technologies, including Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager, Chartbeat, and Parsely.o Scheduled, implemented, and analyzed A/B and Multivariate testing campaigns using Adobe Targeto Distributed digital insights used to determine the next steps in site enhancement and optimization strategy to the technical and editorial teams.
    View
  • Hartville Group, Part Of The Crum & Forster Group
    Head Of Direct-To-Consumer Marketing
    Hartville Group, Part Of The Crum & Forster Group Apr 2009 - Feb 2014
    Akron, Ohio, Us
    Oversight of all performance marketing activities of company, including: - Reported to Chief Marketing Officer, who was also on Board of Directors and Investor in company- Managed annual marketing budget of $5 million split across performance-based marketing channels- Led team of four direct reports focused on improving direct and digital marketing campaigns- Promoted three times based on performance and skills obtained- Improved direct marketing sales over 600% and annualized premiums grew from $17 million in 2008 to over $85 million in 2014Led company in technology adoptions, such as:- Initiated research and procurement of database marketing platform that led to company purchasing and implementing Redpoint Interaction and Redpoint Data Management- Researched and implemented new web analytics platform that increased online conversion rates and resulted in an increase in total number of online sales- Implemented online lead-generation program which included a comprehensive communication strategy targeting leads in a real-time basis along with a waterfall to drive towards enrollment- Oversaw technical migrations including the migration of email service providers, marketing databases, list providers and marketing/IT driven initiativesCreated and implemented forecast model used in financial and operational planning for business:- Forecast model was utilized by company executives for forecasting and comparison purposes to actuals in financial reporting- Model predicted call volume, online visitor traffic, policy sales and day to day details to determine staff requirements, spending and sales by channel- Provided an outline for a multi-channel allocation model used to determine marketing budget
    View
  • Pitchblende Interactive & Consulting
    Proprietor
    Pitchblende Interactive & Consulting Sep 2005 - Jul 2009
    Brooklyn, Us
    Digital marketing consultant focused on SEO, SEM, digital analytics, and other digital growth strategies
    View
  • Iron Art Glass Designs
    Marketing Manager
    Iron Art Glass Designs Mar 2003 - Apr 2007
    Madison, Oh, Us
    Oversaw traditional marketing communications for company, which included TV, Print and trade show marketing along with $1MM annual budget.• Implemented search engine optimization (SEO) for company websites resulting in multiple top 10 listings.• Managed 30+ Search (SEM) campaigns with an approximate ad spend of $250,000 annually. • Originated e-mail marketing campaigns while achieving, on average, a 23% open rate with minimal opt-out.• Prepared marketing design and copy such as; catalogs, brochures, packaging and print.
    View
  • Us Army
    Enlisted Soldier / Crypto-Linguist
    Us Army Jul 2002 - Jan 2003
    Arlington, Virginia, Us
    I enlisted in the United States Army out of High School. I was injured in training and was honorably discharged.
    View

Matthew Simpson Skills

Direct Marketing Email Marketing Digital Marketing Online Marketing Online Advertising Integrated Marketing Sem Web Analytics Direct Mail Database Marketing Marketing Marketing Communications Seo Crm Advertising E Commerce Lead Generation Interactive Marketing Analytics Google Adwords Ppc Google Analytics Print Buying Strategic Planning Customer Retention Multi Channel Marketing Mobile Marketing Online Lead Generation Creative Direction Forecasting Marketing Management Campaign Management Search Engine Marketing Circulation Planning Affiliate Marketing Media Buying Market Research Direct Response Television Marketing Research Segmentation Sales Data Analysis Web Marketing Copywriting Call Centers Adobe Analytics Adobe Target Adobe Dtm Multi Channel Campaign Management Multi Channel Analytics Strategy Performance Marketing A/b Testing

Matthew Simpson Education Details

  • Franklin University
    Franklin University
    Marketing

Frequently Asked Questions about Matthew Simpson

What company does Matthew Simpson work for?

Matthew Simpson works for Pitchblende Consulting

What is Matthew Simpson's role at the current company?

Matthew Simpson's current role is Founder, President and Lead Consultant.

What is Matthew Simpson's email address?

Matthew Simpson's email address is ms****@****ntl.com

What is Matthew Simpson's direct phone number?

Matthew Simpson's direct phone number is +140326*****

What schools did Matthew Simpson attend?

Matthew Simpson attended Franklin University.

What are some of Matthew Simpson's interests?

Matthew Simpson has interest in Working Out, Football, Public Transit, Technology, Marketing, Trying New Beers, Golfing, Poverty Alleviation, Human Rights, Animal Welfare.

What skills is Matthew Simpson known for?

Matthew Simpson has skills like Direct Marketing, Email Marketing, Digital Marketing, Online Marketing, Online Advertising, Integrated Marketing, Sem, Web Analytics, Direct Mail, Database Marketing, Marketing, Marketing Communications.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.