Digital Marketing Director
CurrentScope of Responsibilities• Design digital media campaigns for clients aligned with business goals.• Plan, Manage and optimize the performance of Social Media campaigns.• Managing online brand and product campaigns to raise brand awareness and capture leads.• Identify trends and insights, and optimize spend and performance based on the insights.• Setting up and optimizing Google AdWords campaigns.• Devising strategies to drive online traffic to the client’s website and social media pages.• Allocate budget for each campaign with detailed KPIs.• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts).• Suggest and implement direct marketing methods to increase profitability.• Measure and report performance of all digital marketing campaigns, and monitor ROI and KPIs.• Stay up-to-date with digital media developments.• Optimize web content to increase traffic and improve SEO.• Create standard daily, weekly and monthly analysis templates to ensure quality social media analysis reports. • Administer all social media accounts (Facebook, Instagram, Twitter, YouTube, etc.)• Generate edit, publish and share daily content that builds meaningful connections and encourages community members to take action.• Set up and optimize company pages within each platform to increase the visibility of company’s social content.• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices by using analytics tools (Social bakers, Facebook insights, Twitter Analytics, Google / YouTube analytics), and then acting on the information.• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.• Manage day-to-day activities on social media platforms