Market Strategy & Revenue Optimization: Leading and executing Hydro Labs' market expansion efforts, optimizing revenue streams, and driving the overall business strategy.Strategic Partnerships: Overseeing strategic partnerships and collaborating with venture capital firms and Key Opinion Leaders (KOLs) to foster growth and innovation within the blockchain and Web3 ecosystems.Team Leadership: Leading cross-functional teams to scale operations, enhance product offerings, and ensure alignment with the company’s objectives.Relationship Building: Building and maintaining key relationships that are vital to Hydro Labs' success in delivering cutting-edge digital finance solutions.

Camitta Bros. is a third generation multi-million dollar footwear company headquartered in Philadelphia, Pa. The company sells B2B, C2C and across multiple B2C platforms including their primary website www.ShoesOnTheWeb.com which has been a leading Internet retailer of brand name footwear since 1998.Historically, I have advised on all manners of Information Technology (IT) but I now only advise (and implement) on matters of Web Development, Database Development, Direct Response & Internet Marketing and Analytics & Reporting.

Trifinity Inc. was started in 1997 when it won a large web development contract with Walt Disney’s Magic Kingdom.By 2000 Trifinity also transitioned into web hosting and server co-location which lasted for many years.In 2002 Trifinity continued to evolve and entered into the Information Technology & Systems Integration field where we provided support to such companies as Arvida, Advantis, St Joe and Medical Staffing Network (MSN). In 2004 Trifinity transitioned exclusively into the consulting arena specializing in eCommerce and online marketing, targeting S&M businesses. Our idea target client was too big to not have this type of support but too small to have someone full-time on staff.In 2008 Trifinity started to also offer services in traditional direct response marketing and local (regionalized) marketing.Today, Trifinity still continues to support a variety of different businesses in eCommerce Development and Direct Response and Interactive Marketing.

As Director of Digital Media I lead the Online Marketing team and report to the Vice President of Marketing. My primary responsibility is managing a 7-figure monthly marketing budget, and driving business results to include new customer acquisition, service activations and ROI across a variety of services and partners.Additionally, I oversee all agency and vendor relationships and I’m charged with identifying, evaluating, negotiating, and executing multiple initiatives against pre-defined marketing goals.The BusinessInfinity Sales Group markets products and services for its Fortune 200 partners. Using targeted direct response campaigns, we get the right offers in front of the right consumers—what they want, when they want it. That's the secret to our retail success. We manage our business in real time to drive optimal conversion and attachment rates. We are a team of goal driven professionals with a laser focus on results. Within its first two years of growth, Infinity Sales Group became the largest authorized DISH® satellite television retailer in North America. Based on customer acquisition and subscriber retention, we are DISH's top retail partner, marketing and selling products and services to homeowners and businesses nationwide. As we move into an even larger growth phase, we are expanding our footprint into marketing Broadband providers and security services. Expanding our digital marketing and analytics capabilities is the cornerstone of the growth plan.

Joined the Office Depot team as a contractor / consultant to assist in the execution of the Paid Search (SEM), and to take lead on the internal reporting for the Digital Direct Marketing Team which included: Natural Search (SEO), Paid Search (SEM), Display including ReTargeting and Video, Comparison Shopping Engines (CSE) including Google Product Listing Ads (PLA), Email and Affiliate Marketing.This role put me as the main point of contact for the Digital Direct Marketing Team when interfacing with the Ecommerce Analytics Team, Business Intelligence Team, Mobile Commerce Team and various Merchandising Teams including External Partners when dealing with the Manufacture Funded (Co-Op) Programs. Major accomplishments include the complete redesign and automation of the two primary weekly reports:- A directional Demand Sales report based on Core Metrics data.- A full P&L KPI report based on Reconciled Sales data taken directly from the data warehouse.Shortly after being hired as a contractor / consultant I was transitioned to a full-hire Office Depot employee where my role shifted. I was selected to be part of a small elite strategy team that sat across both the B2C and B2B verticals.As Sr. Manager of Digital Strategy I was responsible to oversee development of digital contact and customer segmentation strategies across all digital channels. Which included defining key behaviors and scoring models, contact frequency, defining tracking and reporting across life-cycle segments (customer level), defining customer list hygiene practices and optimizing and reporting of all A/B testing.

Overseeing the marketing efforts of the FDMA (Florida Direct Marketing Association) a regional, professional association serving marketers and businesses in South Florida who utilize Direct Marketing techniques. A trade organization with a rich background and deep history that predates the internet, the FDMA promotes the effective utilization of both Traditional Direct Marketing & Interactive (Internet) techniques.

As the Director of Marketing at PalmBeach Jewelry my primary responsibility is to produce significant YOY growth while maintaining corporately mandated minimum profit objectives. I report directly to the COO and President and have been tasked with the full brand stewardship of PalmBeach Jewelry. My role is also to provide leadership in a cross-functional setting while attempting to cultivate new ideas to improve the overall marketing program. As the Director of an integrated marketing environment, I’m constantly striving to develop strategic plans and tactical ideas that can transcend a single marketing channel. I especially try to do this between the traditional direct response programs (catalog, direct mail and package inserts) and the interactive programs (SEO, SEM, SMM and Email). This results in better continuity between the offline and online efforts and an overall lift in all programs. Additionally, I’m responsible for the full P&L of this business unit, which includes monthly, quarterly and annually forecasting for both demand revenue growth and minimum contribution margin goals, while taking corrective actions as necessary along the way. Being very hands-on and highly involved in the day-to-day operations allows me to be attuned to the performance of both PBJ at a high-level and the multiple programs that comprise it. To facilitate this I prepare and look at multiple highly-detailed daily, weekly and monthly reports on all aspects of the overall business. Detailed Results: The following is public record data from Internet Retailer Top 500 & Second 500 Guides:• 2010 Sales: $8,207,862 (my baseline, I started mid-year)• 2011 Sales: $9,910,193 (+$1.7 Million or +21% YOY) (my first full year)• 2012 Sales: $12,462,076 (+$2.5 Million or +26% YOY) (my second full year)• 2013 Sales: Not complete, but currently right in-line with my first 2 full years.• Confirmed growth in first 2 full years $4.2 Million or 52% Growth

AdByNet (Now called AdBuy) is an Atlanta based agency that now primarily focuses on research & media strategy, planning, buying and reporting. I worked with AdByNet telecommuting on a part-time basis averaging about 30 hours a week while I worked on my Master’s Degree.My relationship with the owner had started many years before when I helped him turn-around the performance of the SEM program for his international dating site Flirt.com (Flirt.com was just recently sold). Having been impressed with the results I was able to achieve with Flirt.com he asked me to kick-start a new business unit in AdByNet so SEM could be part of its service offerings.I was fully responsible for the planning and implementation of all the search engine marketing, and for establishing and monitoring all analytics. I was also the account manager on all accounts and created weekly and monthly performance reports which I reviewed with the clients. As the voice for the agency in all matters SEM I helped in some part to land all the new clients. Our first major account was uBid.com (a major player in the online auction vertical) and this account quickly grew to over 6-figures in monthly spend. After uBid.com we landed some other 6-figure marquee accounts like AT&T and Sony Ericsson.I worked with AdByNet until I completed my Masters in 2009,Key Accomplishments Include:• Winner of the 2009 Atlanta Interactive Marketing Association (AiMA) Award for Most Effective Display Ad for my work with uBid.com on an iPod Promotion.• Consistently increased the quantity and quantity of SEM based leads month over previous month for the entire life-time I managed ubid.com (over 14 months). Also I simultaneously decreased the cost per acquisition of those same leads month over previous month.• Exceeded the target profit margin by more than 20% for the leads generated by SEM for Sony Ericsson over the life of the contract.

After an 18 month hiatus I was approached by the owner of the business to resume duties as the Director of Marketing. The business had been in a slow but steady decline since my previous departure, and he wanted my help to turn it around. Based on the application of some traditional direct response marketing techniques such as customer segmentation, offer testing, loyalty & reward programs and some simple A/B testing the company once again started to grow in double digit gains. Within 30 days of my return I turned around the online business for a second time in 3 years.Key Accomplishments Include:• 18% to 26% growth over the same months YOY for March, April and May 2008.

I worked with MHR on a part-time basis averaging about 20 hours a week while I worked towards my Master’s Degree.They hired me to bring in-house all the SEO and SEM activities that were previously outsourced to multiple vendors and to establish web analytics. I jumped at this not because of the role they hired me for but the opportunity to participate and be exposed to the other marketing channels they worked in. MHR spent well over 7-figures a month on all types of traditional direct response programs like Radio, TV (both 30 second and long-form “infomercials”), Direct Mail, Outdoor and had a very high volume inbound & outbound call center, all of which tied in nicely with the Master’s program I was working on.My Initial SEM responsibilities included Pay-Per-Click on the primary 3 engines (Google, Yahoo & MSN). My first major overhaul was to convert all of the campaigns into separate geo-targeted campaigns where I could focus the SEM spend in areas around the clinics and not in areas where we had no coverage.My SEO responsibilities included overall site monitoring and optimization, with specific emphasis on multi-variable testing of all landing pages and the integration of different promotions and offers.Beside the traditional SEM & SEO programs, I also implemented many new programs like: Click-To-Chat, Click-To-Call, Pay-Per-Call, Paid Inclusion, Behavioral Targeting, Retargeting, Internet Yellow Pages (IYP’s), Online 411 and In-Text marketing. Key Accomplishments Include:• Set the company record for most leads generated from online search after just 60 days, and then broke the previously set record 3 months in a row with double digit increases over the previous month. • Increased the number of online generated search Leads by 147% in just 5 months.• Increased the number of leads who converted into actual appointments (a deep conversion funnel metric) by 49% in the same 5 months.

Flirt Catalog was a successful, well-established and mature 10 year old catalog business that was struggling to forge their brand and identity online. Initially I was hired as a part-time consultant to build an enterprise level ecommerce site using Microsoft Site Server that would help them capture more of the online market share in their particular vertical.After launch of the new website my consulting hours increased and my role transitioned into the planner and executioner of all online marketing. As my knowledge and understanding of the business rhythm and cycles grew I began to take an even more substantial role in the business as a whole which also included the print catalog production. In January 2006 after working for about 1.5 years as a consultant the owner of Flirt Catalog who had been so impressed with my efforts and results, decided to reward me with 25% stock ownership in the company. This did and did not come as a surprise as I was basically working 30+ hours a week for him and we had developed an excellent working relationship.Now that I was a minority partner I was highly motivated to get involved on an operational level and quickly started assisting in all of the day-to-day tasks. I worked and enhanced the inbound call operations, warehouse operations and the outbound logistics all in my first year as partner. At the end of 2006 external issues arose in the business and I decided to step away and pursue a Master’s Degree.Key Accomplishments Include:• Rewarded with 25% stock ownership in the company for past performance.• Increased the online gross revenue by over 1400% (from a few hundred thousand in 2003 to well over the 3 million dollar mark in 2006).• Planned and implemented a multi-channel marketing strategy accelerating FlirtCatlog.com to be a top 20,000 website - according to Ranking.com.There are many other key accomplishments concerning logistics, distribution and operations that I can share and elaborate upon if requested.

donateAnything was a spin-off from one of the successful dropSmart Professional programs, and to this day is still the most self-rewarding work I have ever done.donateAnything was a State Licensed Professional Fundraiser in Florida. Charities utilizing our program could accept any type of non-cash item as a donation. In 2005 donateAnything generated over $125,000 in donations for the charities in our program.donateAnything was recognized as the leading fundraiser in 2005 for the Dream-A-Wish organization in Florida. This financial empowerment helped them make eight different “wishes” come true that year for children and families in need. To this day this is the most rewarding single accomplishment of my career.donateAnything.com established itself as one of the leading Timeshare re-sellers on both eBay and Yahoo Auctions.Many of the unique marketing strategies I developed have become adopted by hundreds of online fundraisers and are still in use today.

dropSmart Inc. was one of the first US established companies doing what eBay eventually called “Trading Assistants”, this business type was also made famous in the movie 30-year old virgin.At dropSmart I marketed two very distinct services. The first service was simply an eBay consignment service where people dropped off an item and we put it on eBay for them.The second service was called dropSmart Pro where we managed the eBay account for companies who did a minimum of $25,000 a month in gross sales. One of the major components of this service was the implementation of an eBay marketing strategy that was customized for each client.I produced and anchored a weekly 60 minute radio show on the largest AM stations in Central Florida. The show ran for just under 6 months and was very popular. The show concept was based on people calling in live and having their item(s) appraised based on the eBay value live on the air. A sample of the dropSmart show can be provided on CD upon request.

This was my first startup ecommerce company, which I started from a small closet in the back of my partner’s warehouse. Within the 1st year we had grown to 10 employees and into a 3,000 square foot office / warehouse space. By the end of our 3rd year we were 25+ employees in a 20,000 sq ft. environment. It was very exciting to manage the growth of that business.I had built everything from the ground up and actually performed every roll in the company before I hired the person to sit in that particular seat. I enjoyed that fact my partner was very hands off, and allowed me full control over all day to day operations and P&L. I was one of the first high volume sellers on eBay and was flown out to the eBay Campus twice to sit in on brain storming sessions on how they could expand to accept more high volume sellers.I also was selected by UPS to give a keynote speech on International Shipping because of our International volume.

I was in charge of managing the team of 8 technical services members. The team I managed supported all of the daily operations at the resort, multiple office locations and the call center.Tempus Resorts was in startup mode when I started. The resort had just started construction and I helped manage the growth of the technical services department in order to keep pace with the explosive growth of the company. My crew help turned up 5 new locations and 100’s of new users in just a few months.

I was a student hire (junior year) and I was limited to 20 hours a week of work.Beside my environmental duties I developed and maintained the department Intranet site. I also developed a database application for the storage and retrieve of MSDS information for all compounds onsite.