Space Management Coordinator
CurrentKey Responsibilities:Retail Space Optimization:Maximize share of shelves and ensure strategic product placement in supermarkets, minimarkets, and other retail outlets.Secure prime in-store branding spots and optimize product visibility in high-traffic areas.Evaluate store layouts, traffic patterns, and competitor placement to make data-driven recommendations on product placement and promotions.Collaboration & Direction:Work closely with external designers and the marketing team to ensure the visual identity of the brand is consistent and engaging across all retail environments.Direct the creation of in-store displays, signage, and branding materials, ensuring they align with the overall merchandising strategy.Provide input on how to best position products for maximum customer attraction without directly handling the design work.Vendor and Partner Coordination:Coordinate with external vendors, retail stores, and distributor partners to ensure the timely and high-quality execution of branding-related projects.Build strong relationships with store managers and distributor partners to negotiate prime branding spots and ensure seamless execution in-store.Merchandising Strategy:Develop and implement merchandising strategies that increase brand presence, enhance product appeal, and drive sales in retail spaces.Analyze store performance, consumer buying patterns, and competitor strategies to continuously refine merchandising efforts.Coordinate with store management and sales teams to negotiate premium shelf space and secure additional branding opportunities.Monitoring & Reporting:Track the effectiveness of product placement and share of shelves through regular audits and performance data analysis.Monitor the number and quality of in-store branding spots and report on their impact on sales and customer engagement.Provide feedback and reports on merchandising outcomes, making recommendations for adjustments as needed.
