Dirgha Mehta

Dirgha Mehta Email and Phone Number

Digital Marketing Consultant @ Virallens
bangalore, karnataka, india
Dirgha Mehta's Location
Bengaluru, Karnataka, India, India
Dirgha Mehta's Contact Details

Dirgha Mehta work email

Dirgha Mehta personal email

n/a
About Dirgha Mehta

Narratives shape our world in different ways they can break or give way to a new way of thinking and create real change. The highly customised information silos and the inside out view have left marketers tone-deaf and their work void of meaning. Make your brand unique by taking different perspectives into account and create something powerful. Your business needs to break out from the 'what's the latest trend we need to jump into' and create a story that never gets old or devoid of a fresh outlook. We can come together to learn and explore your brand with data, analytics and non-biased information search to reach out to the right audiences with the right story. I bring more than a decade of experience in working with leading Indian and International Brands across Product, Tech, Retail, Entertainment, Hospitality, and Education domain while delivering incremental revenue and user acquisition outcomes. As a Marketing Expert, I blend copywriting best practices, unbridled creativity and data-driven insights across social media, video production, e-mail campaigns, and website design to drive sustainable innovation in communications. I am also recognised as an accomplished Entrepreneur, Business Growth Catalyst, Branding Champion, Design Expert, Digital Market Visionary, Copywriting and Video Advertising Expert.I consider myself a pragmatic leader, who is focused on driving top-line and bottom-line gains using business growth models, and of the ever-evolving digital ecosystem. Besides I manage projects from inception to production with consistency regardless of project size and improved design standards.Key responsibilities:- Record of increased revenue generation and user acquisition while leading consulting projects from strategy to execution- Carves Market Niches for novel ventures and promotes compelling brand vision, encapsulating core values and attributes- Founder of 2 digital marketing start-up ventures, having donned the hats of Proprietor, Marketing Designer, Brand Owner, Creative Director, and Account Management Specialist- Unifies brand-building resources and produce viable roadmaps to maximize Brand Equity, Market Share and Profitability- People Builder & Leader builds high performing teams of future leaders and develops skills to deliver world class performance

Dirgha Mehta's Current Company Details
Virallens

Virallens

View
Digital Marketing Consultant
bangalore, karnataka, india
Website:
virallens.com
Employees:
11
Dirgha Mehta Work Experience Details
  • Virallens
    Digital Media Consultant
    Virallens Mar 2023 - Present
  • Freelance
    Digital Marketing Consultant
    Freelance Jul 2021 - Present
    India
  • Virallens Llp
    Former Co-Founder
    Virallens Llp May 2014 - Jun 2021
    Co-founded and bootstrapped the company as an E2E advertising solution provider. Developed comprehensive social media plans, taking account a brand’s full existing audience as well as target audiences.Besides I also created the operational structure, in addition to appointing specialists across sales, marketing, consulting and account management to build a highly functioning team from the ground up. I handled all aspects of team building and leadership including hiring, team engagement and management (10 people at any given point), decision making as per balance sheet, and training for select roles.Key highlights & responsibilities:- As the creative lead, designed pragmatic marketing campaigns, simplifying complex propositions to make them compelling, clear and easy-to-understand for diverse individuals- Led research to understand how users think and feel to inform the overall business development strategies- Made strategic decisions for incremental client acquisition and shared expertise with peers in sales and content design- Functioned as a hands-on creator and set the bar for graphic design and marketing while leading the brand design team- Successfully led efficient advertising spends and media mix for a range of core brands across various categories- Prototyped collateral designs and strategies for great brand experiences, creative looks and overall campaign results- Edited, sourced and coordinated the publishing of content across a range of social media channels, which include Facebook, Instagram, Twitter, TikTok, LinkedIn etc- Worked as a brand champion, integrating brand design into the collaterals, and creating brand architecture for clients
  • April Fools Inc
    Co-Founder, Digital Media Head
    April Fools Inc Dec 2012 - Apr 2014
    Within the scope of my role, I led a small team to create and implement strategic marketing initiatives across various marketing functions. I also advised executives on digital marketing and how to transform their businesses to a digital focused media spending. Furthermore I delivered engaging social content to help grow and nurture all social channels putting the right content on the right channel allowing for audience targeting and engagement. I delivered compelling paid social ads across all channels to support wider marketing campaigns.Key highlights and responsibilities:- Created and supported the production of engaging, audience-focused social media content, including video and posters- Handled branding, organic growth, social media marketing, advertising and product launch felicitation- Drove incremental brand growth through media planning and designed quality video and graphic centric media plans
  • Havas Worldwide
    Sr. Social Media Executive
    Havas Worldwide Feb 2013 - Apr 2013
    Bangalore
    - Managing brand portfolios.- Integrating SEO, media buying and brand monitoring into plans and coordinating with respective teams for driving results.- Developing and designing pitch plans.- Brands - T.I cycles (6 brands) and Bangalore City & Traffic Police.
  • Mrm Worldwide
    Social Media Executive
    Mrm Worldwide Jan 2012 - Nov 2012
    Bangalore
    - Community management.- Managing and interacting with various teams on clients’ side for various campaign efforts.- Coordinating with offline and other regional agencies for different campaigns and global activity executions.- Designing campaigns to tie up offline efforts and push out communication on internal activities.- Research global audiences for different communications.- Brands - Intel and i-Gate
  • Propaganda India
    Social Media Manager
    Propaganda India Nov 2011 - Jan 2012
    Bangalore
    - Building a social media team for an offline agency- Knowledge sharing for creative and concept execution on digital media.- Community management and coordinating with clients.- Designing campaigns and integrating online and offline executions.- Brands - Radio Indigo and Booster Juice
  • Alivenow Inc
    Social Media Strategist
    Alivenow Inc Mar 2010 - Nov 2011
    Bangalore, India
    Managing client accounts, coordinating all the work to be done for them and their activities on all the concerned Social Media Platforms.Managed and coordinated activities for the clients like Barista Lavazza India on, ITC Kitchens of India and Chevrolet Europe and many more.Create opportunities, for clients on this platform and help them achieve new customers and expand the present customer base. It may even be new business opportunities.Analyze the activities on the client’s page, regarding their reach, customer’s attitude towards the brands, demographic details etc and coming up with new strategies on the basis of analytical report.Design and run special online campaigns or shape and merge the on ground campaigns with the online ones.Keep the page alive, with posts and other activities to keep the customers engaged and deliver better results to the client.Run ad campaigns on Facebook for clients. Do a research on the brands target audience and targeting the ads depending on the related interest areas to increase the likelihood of the fan clicks for the page.

Dirgha Mehta Education Details

  • Bangalore Management Academy
    Bangalore Management Academy
    Marketing
  • Bachelors In Business Administration
    Bachelors In Business Administration
    Bachelor’S Degree
  • St Ann'S High School
    St Ann'S High School

Frequently Asked Questions about Dirgha Mehta

What company does Dirgha Mehta work for?

Dirgha Mehta works for Virallens

What is Dirgha Mehta's role at the current company?

Dirgha Mehta's current role is Digital Marketing Consultant.

What is Dirgha Mehta's email address?

Dirgha Mehta's email address is di****@****ens.com

What schools did Dirgha Mehta attend?

Dirgha Mehta attended Bangalore Management Academy, Bachelors In Business Administration, St Ann's High School.

Who are Dirgha Mehta's colleagues?

Dirgha Mehta's colleagues are Sreekuttan Rajeev, Chantalle Noronho, Tathagata Mitra, Jayati Kundu, Christy Nesan, Suvarna S, Arun Anil Kumar.

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