✔ With an almost 50-strong staff and a network of more than 10,000 managers, Atreus masters difficult management problems – especially in transformation and transition situations – when the client lacks the resources or experience to do so on its own.✔ Whether your issue is in line, project or program management, we deliver the results you need – quickly and reliably. ✔ Atreus interim managers are the perfect fit for each task, and they are all experienced managing directors, project and change managers who implement with a strong result focus. ✔ As a founder of Globalise, the market's leading and largest global provider of interim management services, Atreus keeps this promise all over the world.✔ Contact me and let's find out together how Atreus can help you. Tel. +49 89 452249-290 E-mail: boventer@atreus.dewww.atreus.de www.globalise.com

• Change Management of product- and client portfolio based on profitability and growth potential combined with new efficient commercial organizational set-up• Transformed business model by the new B2B value proposition “Closer to you” and CRM/ ERP implementation• Successful set-up of new multichannel B2B/C umbrella campaign “EVERYDAYWONDER” to revitalize the flowers category • European-wide project management for all processes reporting to the senior leadership board

• Multi-country (16 countries) responsibility of consulting and implementing retail loyalty solutions (turnover € 230 MM) in 9 lifestyle categories emotionalizing the shopper journey• Won new brands & licensing partners e.g. in the category “Wine & Dine” and “Coffee Pleasure” to offer new inspirational consumer experiences• Developed new client portfolio strategies and key account value selling presentations based on consumer insights and customer foresights gaining new retailers and extending channel footprint by retailtainment e.g. “Well-being”• Directed consumer experience into digital activation by integrated digital E-commerce (SmartPoints) and social media blogs/ panels (SmartShoppers)• Build new cross-functional key account teams (20 employees) to transform business model from action based programs to the developed solution provider vision for 95 programs with 40 retail clients leading to turnover (+60% vs. PY) and profit acceleration (+ 80% vs. PY)

• Successful turnaround of the growth strategy by repositioning brand portfolio (e.g. Camel, Winston, B&H) and refocusing retail channels leading to a sales increase (+ 8% vs. PY) and profit acceleration (+ 50% vs. PY)• Led the successful repositioning of Camel brand and opening shop-in-shop outlets increasing turnover by 15% and profit by 23%• Innovated new agency network leadership model through “IAC” (Integrated Agency Network)• Introduced multichannel activation programs (e.g. Winston Freedom Tour) increasing conversion and commitment covering 30% of the target group (2.5 MM)• Led the company-wide business development and strategic business plan process including the resource investment planning in the globally 3rd strongest tobacco profit pool market (turnover € 360 MM)

• Led the cross-functional and international project teams during the set-up of the globally merged brand and product portfolio (120 brands, e.g. Camel, Winston, Mild Seven, B&H)• Developed the global commercial planning process, tools and standards and led the global annual operational and strategic 3-year plan for 45 countries as well as the presentation to the International Executive Board• Led the “Market Growth Value” immersion workshops coaching team´s capabilities to exploit product equity and earning potential in the Top 20 countries • Set-up optimal portfolio prioritization leading to the growth foundation for volume share (+23%) and profit (+35%) increase during a 3 year period leading JTI to global No. 2 position

• Headed the global brand and product portfolio strategy and markets analysis including the geographical Asian expansion strategy (China, Taiwan, Malaysia, Korea)• Created the growth driver analysis (SPOT) for the 20 priority markets to align target setting between HQ, Regions and Markets• Led global one-to-one consumer activation roll-out (16 MM direct contacts) increasing conversion by 5% and brand commitment by 14% • Headed groundbreaking project to innovate consumer relevant growth platforms (E-Cigarettes) and successfully launched globally the promising non-additive segment

Strategic and operative marketing & sales promotion leadership in emerging market

Strategic and operative marketing & retail leadership in mature market

Led consumer activation (BTL) for the entire beverage portfolio in the leading Swiss beverage company

Launch of Marlboro line extensions and global events sponsorship supervision