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Dirk Jacobs Email & Phone Number
VP Marketing Vans EMEA
at
Vans, a VF Company
1 work email found
@vans.com
2 phones found area 714
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Who is Dirk Jacobs? Overview
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Quick answer
Dirk Jacobs is listed as VP Marketing Vans EMEA at Vans, a VF Company, based in Lugano, Ticino, Switzerland. AeroLeads shows a work email signal at vans.com, phone signal with area code 714, and a matched LinkedIn profile for Dirk Jacobs.
Dirk Jacobs previously worked as CMO & Board Member at St. Moritz Tourismus Ag and Vice President Marketing VANS EMEA at Vf Corporation. Dirk Jacobs holds Executive Master In Digital Transformation from Essec Business School.
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{first_initial}{last}@vans.com
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Profile bio
About Dirk Jacobs
With over 15 years of experience in marketing, I have led creative, confident, and diverse teams across fashion, lifestyle, and action sports brands with global presence. I have a proven track record of amplifying storytelling, driving brand awareness and loyalty, and growing marketing-driven revenue through data-driven and customer-centric strategies. I have also developed and executed innovative brand experience campaigns, event platforms, and collaborations that connect with regional and local communities and fuel brand love.As the former Vice President Marketing VANS EMEA at VF Corporation, I was responsible for all aspects of brand management, advertising, communication, digital marketing, and experiential marketing for the iconic action sports brand in Europe, Middle East, and Africa. I led a talented and passionate team of 70+ marketers, designers, and analysts, and partnered with internal and external stakeholders to deliver compelling and consistent brand stories and activations across all channels and touch points. Skilled at navigating and influencing complex multi-stakeholder matrices, I pride myself on the major transformations I’ve managed and collaborated on that allowed the brand to grow and deliver upon its strategic priorities: growing and evolving the marketing organisation to become digital-first and data-led, putting in place a regional go-to-market process, building icon strategies and product marketing roadmaps, rolling out Vans’ loyalty program across the region, and leading the recent global strategy work to energise events, are a few achievements that come to mind.I championed a culture of creativity, empowerment, and purpose within the organisation, and mentored and coached the next generation of marketing leaders. Looking back at my time at Vans, through the messages and recommendations I’ve received, I feel my leadership, influence and interpersonal skills are what have allowed me to grow my career and generate a positive impact on the brand, my team and peers. I’ve always put people first. I'm passionate about brands with heritage, a clear mission, and the ability to drive brand culture both in the eyes of its consumers and within the walls of its HQ.
Listed skills include Retail, Fashion, Visual Merchandising, Apparel, and 24 others.
Current workplace
Dirk Jacobs's current company
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7 roles
Dirk Jacobs work experience
A career timeline built from the work history available for this profile.
Cmo & Board Member
CurrentSt. Moritz Tourismus AG is responsible for national and international demand promotion, marketing and the coordination of the tourism development of the St. Moritz destination. My team and I are in charge of the development, positioning, marketing and communication of the St. Moritz Brand.Our strategic focus lies in extending the seasons, strengthening winter and summer, and rejuvenating and diversifying the guest structure, through the development of activities, event strategies, brand partnerships, marketing and communication tools, across the brand pillars of Mountain & Outdoor Sports, Fashion & Lifestyle and Culture & Music.The consistent, long-term brand strategy is one of the main reasons for St. Moritz’s continued success and its recognition as the world’s best known mountain destination. The St. Moritz brand and premium image are among the most powerful in the entire tourism industry. The logo: «St. Moritz – TOP OF THE WORLD» evokes quality, heritage & innovation, expertise and authenticity.
Mar 2024 - Present
Vice President Marketing Vans Emea
BRAND MANAGEMENT• Amplified storytelling across a focused EMEA brand heat calendar, successfully grew brand awareness and reversed the negative traffic trend (post covid), through compelling brand stories and collaborations.• Formalised a key community strategy focusing on regional connectivity, CSR and pillar advocacy.• Led the global events strategy work, focussing on growing brand love through digital amplification.DATA & CI• Owned EMEA advertising budget (55m), across all marketing functions and channels.• YOY double digit growth in marketing driven revenue, by balancing brand building & sales activation tactics and continuous MROI-led efficiencies.• Developed a marketing analytics dashboard and implemented MROI & data collection processes in line with fiscal and GTM milestones to drive consumer centric decision making. • Accelerated consumer acquisition on vans family (CRM/loyalty) through expansion and capabilities, resulting in increased order value. LEADERSHIP• Created the most divers department in EMEA org, consisting of 15+ nationalities @HQ, with LGBTQ & BIPOC representation across all layers of the team. My direct reporting line consistently saw 50/50 split in female/male directors.• Founder of the Vans Van Doren committee: internal ERG, driving brand culture, focussing on inclusion & diversity, gender equality mental health and CSR • Mentor at VF for director level talent pool members.• Evolved the marketing organisation in structure and capabilities to support digital transformation.DIGITAL TRANSFORMATION• Accelerated digital & social media strategies on relevant platforms and channels: successfully launched vans EMEA first live stream channel.• Strengthened our positioning and grew brand equity with strategic digital accounts and pure players.• Evolved consumer journey mapping & consumer segmentation to gain data and optimise consumer experience. • Evolved our brand & action sports platforms focused on digital amplification.
Jun 2019 - Jun 2023
Creative Director Vans Emea
• Creation of creative studio (20+ FTE), operating as an internal agency, across 15+ markets. • Develop regional approach to creative production, focused on digital.• Introduced a ‘10%’ work stream empowering team members to spend 10% of their time focussing on creative experimentation.• Developed strong ties with Politecnico design schools, resulting in intern program and talent pipeline.
Jan 2018 - Nov 2019
Director Of Dtc Marketing Vans Emea
• Designed and rolled out 700+ EMEA owned and partner stores, shop-in-shops and showrooms, all formats from outlet to boutique concepts.• Evolved the role of the store through seamless on and offline connectivity and omni-channel capabilities.• Developed the first EMEA retail marketing strategy as part of the regional GTM process, supporting all product categories to fuel business growth and brand equity.• Built a regional key city strategy, focused on local communities, with retail as best expression of the brand.
Aug 2014 - Mar 2018
Senior Manager Retail & Environmental Design - Vf Action Sports & Vf Jeanswear
Head of Trade & POS Marketing, Store Development, Retail & Environmental Design, Experiential Design: aligning EMEA retail & wholesale landscape with Global design guidelines and consumer journey.Mar '13 - Aug '14: VF OUTDOOR & ACTION SPORTS (Vans & TNF), Stabio (Switzerland)June '10 - Mar '13: VF JEANSWEAR (Lee & Wrangler)
Jun 2010 - Aug 2014
Head Of Environmental Design & Retail Marketing
Jul 2007 - Jun 2010
3 education records
Dirk Jacobs education
Executive Master In Digital Transformation
Essec Business School
Post Graduate Degree, Digital Marketing
Digital Marketing Institute
Associate Of Arts (A.A.), Interior Design
Antwerp Academy
FAQ
Frequently asked questions about Dirk Jacobs
Quick answers generated from the profile data available on this page.
What company does Dirk Jacobs work for?
Dirk Jacobs works for Vans, a VF Company.
What is Dirk Jacobs's role at Vans, a VF Company?
Dirk Jacobs is listed as VP Marketing Vans EMEA at Vans, a VF Company.
What is Dirk Jacobs's email address?
AeroLeads has found 1 work email signal at @vans.com for Dirk Jacobs at Vans, a VF Company.
What is Dirk Jacobs's phone number?
AeroLeads has found 2 phone signal(s) with area code 714 for Dirk Jacobs at Vans, a VF Company.
Where is Dirk Jacobs based?
Dirk Jacobs is based in Lugano, Ticino, Switzerland while working with Vans, a VF Company.
What companies has Dirk Jacobs worked for?
Dirk Jacobs has worked for Vans, A Vf Company, St. Moritz Tourismus Ag, Vf Corporation, and Gab | Groep Alain Broekaert.
How can I contact Dirk Jacobs?
You can use AeroLeads to view verified contact signals for Dirk Jacobs at Vans, a VF Company, including work email, phone, and LinkedIn data when available.
What schools did Dirk Jacobs attend?
Dirk Jacobs holds Executive Master In Digital Transformation from Essec Business School.
What skills is Dirk Jacobs known for?
Dirk Jacobs is listed with skills including Retail, Fashion, Visual Merchandising, Apparel, Concept Development, Merchandising, Retail Design, and Management.
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