With over 15 years of experience in marketing, I have led creative, confident, and diverse teams across fashion, lifestyle, and action sports brands with global presence. I have a proven track record of amplifying storytelling, driving brand awareness and loyalty, and growing marketing-driven revenue through data-driven and customer-centric strategies. I have also developed and executed innovative brand experience campaigns, event platforms, and collaborations that connect with regional and local communities and fuel brand love.As the former Vice President Marketing VANS EMEA at VF Corporation, I was responsible for all aspects of brand management, advertising, communication, digital marketing, and experiential marketing for the iconic action sports brand in Europe, Middle East, and Africa. I led a talented and passionate team of 70+ marketers, designers, and analysts, and partnered with internal and external stakeholders to deliver compelling and consistent brand stories and activations across all channels and touch points. Skilled at navigating and influencing complex multi-stakeholder matrices, I pride myself on the major transformations I’ve managed and collaborated on that allowed the brand to grow and deliver upon its strategic priorities: growing and evolving the marketing organisation to become digital-first and data-led, putting in place a regional go-to-market process, building icon strategies and product marketing roadmaps, rolling out Vans’ loyalty program across the region, and leading the recent global strategy work to energise events, are a few achievements that come to mind.I championed a culture of creativity, empowerment, and purpose within the organisation, and mentored and coached the next generation of marketing leaders. Looking back at my time at Vans, through the messages and recommendations I’ve received, I feel my leadership, influence and interpersonal skills are what have allowed me to grow my career and generate a positive impact on the brand, my team and peers. I’ve always put people first. I'm passionate about brands with heritage, a clear mission, and the ability to drive brand culture both in the eyes of its consumers and within the walls of its HQ.