Dirk Steffens Email & Phone Number

Böblingen, Baden-Württemberg, Deutschland

Business Development European market - Market research - Defined business and product strategy for Truck and Trailer segment with success targets - Defined Customer engagement strategy and planning - Established sustainable network in Purchasing and Engineering at all European Truck OEMs - Established sustainable relationships to Tier 1 and Tier 2 customers, suppliers and partners within the industry - Identify project opportunities on multiple levels at customers, suppliers, and industry partners and initialize sales opportunities Sales Europe - First sales implemented - First engineering project successfully initialized and prototypes supplied to top truck OEProduct strategy and Business strategy - Constantly analyze market requirements - Lead annual strategy definition/revision process - Align. corporate strategy to European requirements and drive local implementationMarketing/Communication - Drive Marketing and communication initiatives for the EU market

Stuttgart, Baden-Württemberg, Deutschland

Stuttgart Und Umgebung, Deutschland

- Successfully identified growth and profitable markets in Poland, UK and Germany in the medium and heavy-duty segments, price range between $55,000 – €100,000 for 4x2, 6x4 and 8x4 vehicles- Successful liaison with government officials in Poland and Bulgaria to evaluate investment, taxes and tariffs- Analyze business opportunities through Business plans and fesibility studies; successfully received Top-Management approval- Acquired local partners for service and sales in Germany, Poland and UK for the market launch- found and developed experienced local market team in the UK for local organization- Successfully acquired trial customers in Poland, UK and Germany in various fleet sizes - provide trial vehicles- Launch presentation for Auman EST and keynote speaker to press, customers and government officials in Chile, China, Malaysia, Peru, Russia and South Africa- Responsible for business strategy and operative planning

Stuttgart/Germany And Beijing/China

Project lead in various international projects: - Led market research with more than 1,000 customer interviews in UK; Poland and Germany. Analyze findings and derive market strategy and customer requirements- Defined product strategy; target segment, positioning, target product, portfolio and got approval from top Management - Successfully pushed projects through the R&D process- Trends and technology monitoring; e.g. member of EU platooning technology initiative- Manage and facilitate suppliers communication the European market - Market/competitor intelligence, monitoring of regulation- Partial project leader for introducing an IT-based PLM/product-lifecycle-management process "Foton Commercial Vehicle Development System" „Foton Commercial Vehicle Development System“

Stuttgart Und Umgebung, Deutschland

- Successfully manage largest market launch in Mercedes’ trucks history in UK and Ireland of 3 new high-tech model ranges; implemented HQ Marketing targets (6Ps) - Successfully increase sales by targeting new 8-wheeler vehicle segments- Developped online sales channels through new configurator launch, SEO and promotion activities- Created main chapter of Global Marketing plan 2011 and 2012- Project leader for Euro 6 and CO2 - Trained sales-staff and customers on exhibitions IAA 2006-2010- Customer relationship management CRM

Stuttgart Und Umgebung, Deutschland

• Subproject lead innovative rear axles tandem• Project lead RAI-show vehicle „Truck’n Roll Edition“ • Lead Lifecycle Management, manage marketing process • Evaluate innovations and measures in regard to marketing mix, sales-/profit-potential and strategic goals • Drive product development process in product teams• Market and competitor analysis

Beijing Suburb, China; Portsmouth, Uk; Sindelfingen; Düsseldorf

Project assignments in:1. Mercedes-Benz Manufacturing Planning, Germany and Tuscaloosa, USA- Initiate and prepare quality audits at assembly line, monitor and control continuous improvisation process, knowledge transfer to S-Class quality audits2. Mercedes-Benz China Ltd., Beijing, China- Coordinate Sales and Operations team for Joint Venture negotiations3. McLaren Cars, Manufacturing-Planning, Portsmouth, England- Shop floor process analysis, gap analysis, initiate improvement measures, controlling of improvement process4. Mercedes-Benz, Quality Planning, Düsseldorf, Germany- Concept definition for customer oriented vehicle trials for the Sprinter successor

Münster Und Umgebung, Deutschland

- Design and innovation of electronic connected locks- Inventor of three patents - Vocational training as toolmaker (part-time to engineering studies)- Calculation and testing of components and assemblies

Master Of Business Administration (Mba), International Management And Finance, Distinction

Diplom Ingenieur (Fh), Master, Mechanical Engineering, 1.6

Diplom-Ingenieur, Mechanical Engineering, 1.6

Activities and Societies: - Studentenrepräsentant im Senat - Mitglied im Prüfungsausschuss

Diplom-Ingenieurin (Dipl.Ing.), Mechanical Engineering

Werkzeugmechaniker; Vocational Training As Tool Mechanic, Stanz Und Umformtechnik, 2

Ausbildung parallel zum Studium