Responsible for finding and opening of new markets to establish new Route to Market capabilities with specific focus on Sales and Distribution. Responsible for finding and setting up Distributors, assist them with their Route to Market models, and ensure understanding of their market dynamics.Ensure Distributors understand and execute the strategic plan with specific focus on different SKU portfolio's for each market.Ensure Distributors understand the market split and size between Modern Trade and Traditional Trade,and the difference from an execution point of view.

Determine and Implement RTM strategy, most important were finding new customers, manage and appoint new Sales RepresentativesImplement four Exclusive Distributors across SA, situated from a BATSA point of view in Non-Strategic Rural areas.Identify, Implement and manage 3rd party suppliersIdentified and Implemented Preferred Resellers in Danger (Hi-Jacking) AreasManage RTM Project Team from Planning and Implementation point of view, including expectations from Senior management levels down to different work stream leads. Implemented follow up strategies in term of sales routes Prompt Multi Day, Prompt to Pre Sales Routes, ensuring they achieve the relevant Call Rates, Strike Rates, Sales Targets, and Performance.Implemented 18 new distribution depots across the country Ensure and Manage all resources and deadlines relating to Implementation of the current BATSA RTM model (vehicles, people, buildings, 3rd party suppliers etc)INDIRECT CUSTOMER (WHOLESALE) SUPPLY MANAGER 2007 - 2010British American TobaccoREGIONAL MANAGER WESTERN CAPE SALES & DISTRIBUTION 1999 - 2007British American TobaccoREGIONAL MANAGER FREE STATE SALES & DISTRUBUTION 1998 - 1999British American TobaccoTRADE MARKETING SALES & DISTRIBUTION TRAINING MANAGER 1998 – 1998British American TobaccoAREA SALES MANAGER KWA-ZULU NATAL 1996 – 1998British American TobaccoAREA SALES MANAGER NORTHERN NATAL 1994 – 1996British American Tobacco TRADE MARKETING REPRESENTATIVE 1987 - 1994 British American Tobacco