Dirk Defenbaugh

Dirk Defenbaugh Email and Phone Number

Partner, VENN Growth Collective; Corporate Board Member @ VENN Growth Collective
Dirk Defenbaugh's Location
Columbus, Ohio, United States, United States
Dirk Defenbaugh's Contact Details

Dirk Defenbaugh personal email

n/a
About Dirk Defenbaugh

For thirty years, I have led the development of marketing and brand strategies with many of the world’s leading brands. I have been deeply involved in all facets of the marketing mix from brand strategy, consumer engagement, media planning and creative development. Throughout my career, I have been a consultant to retail brands including Walmart, Target, CVS, UPS, Starbucks, Kroger and many others. CPG brands have included: P&G, HP, SC Johnson, PepsiCo, Nike, and J&J. I have also worked in the healthcare sector for Eli Lilly, Gilead, Humana, and Novartis. I have worked in all corners of the globe including emerging markets such as Russia, Lithuania and Slovakia as well as established markets throughout Europe, South America and Asia. I have served on the Advisory Board for VMS&D magazine, been a speaker at more than 20 conferences and events and has been quoted in Forbes, Chain Store Age, The New York Post DDI Magazine and many others. I have been a guest lecturer at The Ohio State University, Columbus, College of Art and Design, The University of Dayton, and The University of Cincinnati.I served as the CEO of Interbrand Design Forum and have held senior leadership roles at companies including Fitch, Retail Planning Associates, Syneos Health, Kantar Retail and Big Red Rooster. I have also worked on the client side for Liberty Mutual, serving in progressive management roles.I served for close to ten years as a judge for the International Big Ten Business Case Competition and have volunteered my time as a mentor in the Fisher College of Business at The Ohio State University MBA program.

Dirk Defenbaugh's Current Company Details
VENN Growth Collective

Venn Growth Collective

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Partner, VENN Growth Collective; Corporate Board Member
Dirk Defenbaugh Work Experience Details
  • Venn Growth Collective
    Partner
    Venn Growth Collective Jul 2017 - Present
    Columbus, Ohio, Us
    VENN is a growth, branding and innovation practice. We help businesses grow and brands thrive. Our rigorous process integrates data-driven analysis with creative ingenuity to deliver operationally sound and emotionally compelling strategies. Envisioning the future is challenging when you’re buried in the here and now. To win in today’s hyper-competitive economy businesses need a growth partner who can focus on the opportunities ahead. At VENN we align business strategy with brand marketing to create work that is both fact-based AND intuitive. Our proprietary tools facilitate collaboration and we co-create with our clients because it’s internal stakeholders who determine whether a strategy succeeds or fails.
    View
  • Fst Logistics
    Board Of Directors
    Fst Logistics Dec 2020 - Present
    Dublin, Ohio, Us
    View
  • Gsw Advertising
    Senior Vice President
    Gsw Advertising Mar 2016 - Jul 2017
    Columbus, Oh, Us
    I was responsible for managing a portfolio of clients to deliver breakthrough strategy and creative work, profitability and the development of my account teams.
    View
  • Interbrand Design Forum
    Chief Executive Officer
    Interbrand Design Forum 2013 - 2015
    As part of the Interbrand North American Executive Committee, I furthered the company's market position as a market leader by• attracting and retaining talent, • delivering innovative brand solutions, • developing and executing a growth strategy, • leading business development, • managing and growing client relationships,• ensuring that all elements of retail brand strategy were integrated and evolving
  • Wd Partners
    Vice President, Client Service
    Wd Partners 2011 - 2013
    Columbus, Ohio, Us
    Translating clients'​ strategic direction into specific deliverables for WD's design and architecture project teams, I directed portfolios of accounts representing $15 Million+ in annual volume.Selected Accomplishments:• Provide strategic consulting services to national drug chain• Grew new account to over $4 Million in one year• Lead team of 25+ strategists, designers and architects• Developed new service for largest Canadian QSR including setting up new office in Toronto
    View
  • Smart Revenue
    Senior Vice President Strategy
    Smart Revenue 2008 - 2011
    Stamford, Connecticut, Us
    Through unique, proprietary shopper-centric research and cutting-edge quantitative ethnography, my teams focused on work brand optimization and segment development, improving the top-line sales for our CPG and retail clients.Selected Accomplishments:• Integrated shopper insights to develop strategic platforms for CPG and retailer growth• Spearheaded international business plan leading to 20% growth in sales• Developed agency briefs based on consumer insights leading to integrated campaign development• Led new product introduction project leading to $50 Million product launch• Exceeded revenue goals by 20%+ for 3 years
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  • Fitch
    Executive Director
    Fitch 2006 - 2008
    As member of our Senior Management for Fitch studios throughout The Americas, I managed marketing, business development and client service teams. Selected Accomplishments:• Managed client teams including account service, strategy and creative for 8 studios across North America. Selected clients included: T. Rowe Price, Dell, British American Tobacco, Humana• Led cohesive integration effort to combine operations of 8 offices of North America, leading to 15% growth in sales• Led pitch team for Humana account against firms such as McKinsey and IDEO, leading to 7 figure account win
  • Big Red Rooster
    Vice President
    Big Red Rooster 2004 - 2006
    Chicago, Illinois, Us
    Led business development and client service teams for this retail strategy and design agencySelected Accomplishments:• Lead consultant for brand reinvention for major specialty retail apparel chain. Project included research, brand positioning strategy and prototype store design• Account, strategy and creative lead for multiple account relationships including: Pergo, Charming Shoppes, AAA, Ohio Health
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  • Retail Forward (Now Part Of Kantar Retail, Wpp)
    Vice President
    Retail Forward (Now Part Of Kantar Retail, Wpp) 2002 - 2004
    Us
    Through client engagements in brand consulting and consumer/shopper insights, my work in client development and strategy led to significant increases in revenue for our clients.Selected Accomplishments:• Responsible for development and execution of strategic consulting for retailers and CPG clients suchas: The Gap, Starbucks, HP, Safeway• Managed global project for HP. Strategic consulting for new product introduction. Markets included:U.S., Germany, U.K., Russia
    View
  • Retail Planning Associates (Now Part Of Fitch, Wpp)
    Partner
    Retail Planning Associates (Now Part Of Fitch, Wpp) 1996 - 2002
    With a focus on marketing, business development and client services, my teams excelled in brand and marketing consulting to more than 50 clients during my tenure. Selected Accomplishments:• Led internal rebranding effort that led to 20% sales growth.• Responsible for strategy and creative for key client relationships including: Best Buy, Target, Dreyfus, UPS and more• Developed strategy, naming, and design for the original UPS Store concept.
  • Liberty Mutual
    Regional Manager
    Liberty Mutual 1990 - 1996
    Boston, Ma, Us
    Accountable for P&L management for $30 million regional financial service business, I supervised a 50 person team whose work led to 30% sales growth and 10% uptick in profitability
    View
  • Burkholder Flint Associates
    Account Executive
    Burkholder Flint Associates 1987 - 1990
    As head of consumer research services, I innovated our company's practices in brand consulting and consumer/shopper insights.

Dirk Defenbaugh Skills

Strategy Market Research Integrated Marketing Management Brand Development Brand Management Marketing Marketing Strategy Marketing Research Account Management Retail Shopper Marketing Business Development Marketing Communications Leadership Customer Insight Business Strategy Segmentation Strategic Planning Sales Retail Marketing Competitive Analysis Digital Marketing Organizational Leadership Social Media Marketing Fmcg New Business Development Brand Architecture Direct Marketing Executive Management Art Direction Strategic Leadership Creative Direction Budgets Operations Management Strategy Development Crm Budgeting Customer Relationship Management Digital

Dirk Defenbaugh Education Details

  • The Ohio State University
    The Ohio State University
    Marketing And Communications
  • Grandview Heights High School
    Grandview Heights High School
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Dirk Defenbaugh

What company does Dirk Defenbaugh work for?

Dirk Defenbaugh works for Venn Growth Collective

What is Dirk Defenbaugh's role at the current company?

Dirk Defenbaugh's current role is Partner, VENN Growth Collective; Corporate Board Member.

What is Dirk Defenbaugh's email address?

Dirk Defenbaugh's email address is dd****@****mac.com

What is Dirk Defenbaugh's direct phone number?

Dirk Defenbaugh's direct phone number is +161458*****

What schools did Dirk Defenbaugh attend?

Dirk Defenbaugh attended The Ohio State University, Grandview Heights High School.

What are some of Dirk Defenbaugh's interests?

Dirk Defenbaugh has interest in Animal Welfare, Education, Arts And Culture, Science And Technology.

What skills is Dirk Defenbaugh known for?

Dirk Defenbaugh has skills like Strategy, Market Research, Integrated Marketing, Management, Brand Development, Brand Management, Marketing, Marketing Strategy, Marketing Research, Account Management, Retail, Shopper Marketing.

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