Dirk Edwards Email & Phone Number

Memphis, Tn, Us

South Windsor, Ct, Us

• Led commercial development efforts for patented rollover rigid PET trays, focusing on organic sales growth and profit maximization.• Implemented strategic sales initiatives to drive revenue growth and expand market share.• Collaborated with cross-functional teams to optimize sales processes and enhance customer satisfaction.

Indianapolis, Indiana, Us

Led global and domestic sales development efforts across the business with an annual revenue of $800 million and EBITDA of 18%. Active senior sales executive on Global Lead Team managing overall CSI business.

Rosemont, Illinois, Us

Created, developed, and implemented the strategic market segment direction of $925 million global label solution business. Active member of the Global Executive Management team, an 8-member management group responsible for day to day business.• Developed Strategic Marketing Plans through FY 2019 • Established Marketing Network & Communications for One MCC (i.e. new Corporate Website launched April 2016).• Conducted Market analytics across Top 25 global accounts in every market segment while adding two new market segments (Consumer Durables and Healthcare) within label portfolio to stimulate organic sales pipeline.• Effectively launched and managed CRM and SEO programs

Rosemont, Illinois, Us

Developed and managed the Sales & Marketing team of the North American Consumer Products Division and senior member of executive staff. During my tenure, NA CPG sales went from $210 million in annual sales with an 8% EBIT to $450 million and an industry leading 20% EBIT. • Delivered Organic Sales Growth six consecutive years, more than doubling the industry norm each year.• Led commercial development during two significant acquisitions that reshaped the company; a +$200 million York Label acquisition, the largest integration in U.S. label industry history and a $80 million DiNaCal acquisition. • Successfully negotiated over $300 million in contracts and delivered $30 million in new business in FY 2015 • Led team in developing strategic framework for divisional CPG plans FY 2014 to FY 2016• Developed annual marketing plans and provided the strategic framework for key account business plans within the main end-user market segments; Food & Beverage, Home & Personal Care, and Specialty Markets.

Rosemont, Illinois, Us

Created, developed, and implemented the strategic marketing direction for the business. In FY2008, Multi-Color achieved $210 million in annual sales, $16 million in EBIT and secured its first international acquisition. • Created a new strategic position of Solution Selling of Primary Labels, providing alignment throughout the company from both a market segmentation and technology perspective. • Successfully negotiated over $300 million in contracts and delivered $30 million in new business in FY 2015 • Led team in developing strategic framework for divisional CPG plans FY 2014 to FY 2016• Developed annual marketing plans and provided the strategic framework for key account business plans within the main end-user market segments; Food & Beverage, Home & Personal Care, and Specialty Markets.

Mooresville, Nc, Us

Developed and managed the branded and private label confectionery and nutraceutical business segments. Led the repositioning of Baskin-Robbins brand, resulting in record breaking corporate sales of $75M, a 12% increase in 2006.

Memphis, Tennessee, Us

Created, developed and implemented the strategic and tactical marketing direction for the division that brought value to the Business-to-Business consumer. In 2004, Beverage Packaging Business achieved approximately $580 million in annual sales, $56 million in EBIT and led the corporation with an ROI of 17%. The business was ahead of budget by +19% going into fourth quarter of 2005.

Us

Managed Marshmallow division, approximately +$100MM business with the # 1 Branded Marshmallow/ Marshmallow Creme, Jet-Puffed, in the U.S. Primary responsibilities were to improve financial P&L and to fully integrate the division’s senior management responsibilities into Nabisco’s Specialty Products Division.

Berlin, De

Managed +$100MM Business compiled of four brands; Werther's Original, Riesen Chocolate Chew, Mamba, and Toffifay. Responsible for strategic planning, business plan development and execution, as well as promotions, event marketing, and advertising execution. Supervised two Assistant Marketing Managers.

Mba, Marketing

Education record