Dr. Dirk Franssens Email & Phone Number

Cologne, Nrw, De

Cologne, North Rhine-Westphalia, Germany

Bei elaboratum fühlen wir uns zu Hause im Spannungsfeld zwischen high-level Strategie und operative Umsetzung. Wir beraten und begleiten unsere Kunden bei komplexe digitale Transformationsprojekte. Wir haben dabei drei Fokus-Themen: Tooling & Technologie, Kundenzentrierung & Personalisierung, und Organisational Design.Als Director bin ich verantwortlich für:• Beratung und Projekt-Lead im Bereich eCommerce Strategien und digitales, kundengetriebenes (online) Marketing in unterschiedlichen Branchen und Unternehmen (Allianz, DA-Direkt, IBB, SDK, Sunrise, ottonova, UBS, Unicef, Zurich)• Beratung und Projekt-Lead im Bereich Organisational Design: Analyse und Entwicklung von Operating Modellen (Vision, Strategie, Zielbild, Prozesse, Struktur, und People Skills) für die Implementierung von kundengetriebenes Marketing Strategien ("agilisierung" von Brand, Marketing, und Sales Funnel).• Beratung und Coaching der Teams und Führungskräfte in alle diesen "Transformations-Projekte"• Personal Development Adviser für unsere (Senior) Consultants: Coaching, Supervision, und fachliche Weiterentwicklung unserer Consultants• Produktentwicklung: Treiber der Organisational Design Circle mit dem Ziel, unsere Value Proposition und Produktportfolio kontinuierlich weiterzuentwickeln

Munich, Bavaria, Germany

München

Within the management team of KonversionsKRAFT I am the Chief Product Owner. I manage the team of Head of´s and together we are continuously improving our product portfolio for our clients. I designed and led an internal restructuring project with the aim of preparing our company for the next growth phase.As senior strategy consultant I am responsible for designing and executing eCommerce Optimization strategies that focus on creating optimal customer experiences for +10 clients such as Allianz, Daimler, Hugo Boss, MediaMarkt, and Telefonica.

München

As senior strategy consultant I am responsible for designing and executing eCommerce Optimization strategies for +10 clients such as Allianz, Daimler, Hugo Boss, MediaMarkt, and Telefonica.Within the management team of KonversionsKRAFT I am the Chief Product Owner. I manage the team of Head of´s and together we are continuously improving our product portfolio for our clients

München

In this role I am responsible for the further development of our Product Portfolio and for innovation project within KonversionsKRAFT (formerly Web-Arts). A such I am also responsible for our team of Product Owners.

München

With an estimated 15 bn € revenue in charge for optimization and over 40 consultants, Web Arts is one of the leading conversion optimization service providers worldwide. Operating under the brand of "konversionsKRAFT", the company works for major German and international brands, most of them Top 100 retailers, financial, travel and internet industry.As Senior Conversion Consultant I will serve as account manager. Next to that, my job is to help our clients in various optimization projects. My focus is on web-analytics and statistics, online persuasion, AB testing, and UX testing. As Unit Manager, I am responsible for the daily business at the Munich office of Web-Arts.

Amsterdam

BetterChange is about Online Persuasion & Behavior Change. I have a PhD in social psychology and I am trained in behavioral analysis & change techniques and persuasive communication. I use my extensive knowledge of social psychology, persuasive communication, behavioral economics, and behavior change techniques, to develop a scientifically grounded online persuasion strategy for your company. Everything I do is based on current scientific insights from psychological science, persuasive communication science, and behavioral economics. By doing so, I make sure that your online persuasion strategy actually works!

Amsterdam Area, Netherlands

With a dedicated team of 5, we perform all online optimisation activities for Philips Consumer Lifestyle website across 40+ markets. My task is to manage the full cycle of qualitative (e.g., online surveys, user-testing) and quantitative research (e.g., AB-testing). From ideating new test ideas based on data and persuasion, to instructing our dedicated UX-er and developer, to making sure results are thoroughly analysed and timely presented to all relevant stakeholders.Next to these daily activities, I helped structure the optimisation process in such a way that we now have a rhythm of delivering up to four AB tests a week. I also ensured our data analyses now adhere to strict statistical conventions to make sure results are meaningful and add value to our business. Finally, I author the weekly "Digital Insights Challenge", a gamified internal newsletter to +1000 subscribers in which we share our AB test learnings across the global Philips organisation. We thereby create awareness of the importance of continuous optimisation and it provides an extra opportunity to show how continuous optimisation adds value to the business.

Utrecht Area, Netherlands

Online Dialogue is the strategy, concept, and project partner for all 1-on-1 marketing, sales and customer care channels. Online Dialogue designs and optimizes the company communication on these channels (like web, mobile, email, dm and call-center).Their main goal is to find the best balance in customer hapiness and company revenues. Their USP is that they have a large history of building up knowledge how customers and prospects respond to certain interaction and communication when they have a certain knowledge level, behavior and attitude towards your company.

Utrecht Area, Netherlands

* Advising consultants how to design a theory and evidence-based intervention to change behavior* Conducting research into determinants of behavior* Conducting research into the effectiveness of behavioral change interventions.* Promoting the implementation of theory- and evidence based intervention development in our organization (Intervention Mapping).

I have taught courses in statistics (introduction to statistics, An(c)ova, repeated measures, regression (linear and logistic) analyses, test-theory (both classic and modern) and chi-square test), in social psychology, and decision making.

- Uitvoeren van de Wet Reintegratie Arbeidsgehandicapten (maken van beschikkingen en het uitbetalen van vergoedingen).- Opleiden nieuwe medewerkers

Systemischer Coach (Dgsf)

Msc, Psychology

Activities and Societies: - Member of the Board (Treasurer) of Maastrichtste Studenten Zwemverening Tiburon - Member of Board Sectie.

International Marketing Management

B2, German Language