David Dirks Email and Phone Number
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On my reading list now: Thank You For Being Late (Thomas L. Friedman)Previous Recent Reads:George Washington's WarThe Passion EconomyMy current book projects:The New Sales Analytics: CSO's Guide to Leveraging Traditional & Big Data for Driving Business Growth (2022)Managerial Analytics: Practical Application of Data to Solve Critical Business Problems (2023)My latest book: “The New Marketing Analytics: A CMO’s Guide to Harnessing Traditional & Big Data to Drive Business Results" (pub date - October 2016). Current book project (in process):The New Sales Analytics: A CSO's Guide to Harnessing Traditional & Big Data to Drive Business ResultsProfessional Experience:My career in marketing & sales management spans the course of multiple industries including financial services, advertising, professional services, and the food industry. I work with companies to help them blend traditional data with “big data” analytics to provide a strategic framework translating data into a tactical framework for developing marketing campaigns that drive business results.My Deliverables:Creating and executing marketing campaigns & programs built on a foundation of solid data (marketing) analytics is what I deliver. Focusing on revenue growth AND profitability.In the context of marketing analytics I'm a highly experienced marketing professional who understands data mining & modeling and has the ability find data analytics opportunities that can be applied to market campaigns and programs. It’s the ability to see the big picture of business models and how they can be tuned to grow revenues & profits and granular enough to work with data analysis professionals to guide the data mining process. Keywords:CRM, new business development, sales collateral, e-commerce, email marketing, brand positioning, growth initiatives, competitive analysis, top-line growth, print advertising, out-of-home advertising, marketing analytics, big data, data analytics, MBA, MIT data analytics, sales management, sales analytics, product marketing/ artificial intelligence, AI
Central Willamette Credit Union
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Chief Marketing OfficerCentral Willamette Credit Union Aug 2022 - PresentAlbany, Oregon, Us
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Managing Director/AuthorThe Institute For Managerial Analytics, Inc. Jun 2018 - PresentThe Institute of Managerial Analytics publishes books, articles, research, and educational programming that is designed to provide all managers – regardless of field, industry, or level - the best in managerial analytics insights, research, and educational programming without the need to learn programming languages. Managerial analytics is all about solving business problems/challenges and understanding the who, what, when, where, how and why of data analytics. It's about our ability to leverage data to make excellent business decisions. Managing data and deriving insights from it is a key skillset that any successful manager needs to have.It’s about helping managers speak the language of data analytics and applying what they learn to make successful decisions - without the need for programming skills. We understand the critical of the speed of market changes and the nature of competition - and how important it is to leverage the data we already have at our disposal.Business schools are now recognizing the value of providing managers the knowledge and skills to be successful in today’s data-centric world. We cannot escape the importance of harnessing the data we have to provide critical insights as managers. The relatively recent rise of the “business intelligence” function is just a glimpse of how the business landscape is changing. IMA publishing and educational programming focuses on practical application of managing data and applying data insights to solve business problems – not learning how to program in R, Python or SAS – there are plenty of excellent programs available elsewhere for those data science skills. Instead, we are fully engaged in equipping managers with the ability to manage data and working with those data specialists who would be providing us with the data analytics output we need. -
Vice President Of MarketingHudson Valley Credit Union May 2017 - Aug 2022Poughkeepsie, Ny, UsI am accountable for the development and implementation of the comprehensive marketing plan that achieves HVCU's strategic plan and financial objectives. - Generating loan and deposit demand - Expanding web & mobile channel business- Creating marketing content that solves key customer challenges- Expanding share-of-wallet - Member Experience/Journey management- Accelerating market share in new and expanded marketsThis includes social media, digital strategies, market research, analytics, product management, advertising and media, public relations, and community development. Taken together, our marketing team is responsible for driving new member & revenue growth along with relentlessly innovating ways to help improve the financial lives of our members.Hudson Valley Credit Union - with $6.3b in assets - began in October 1963 as IBM Poughkeepsie Employees Federal Credit Union. An industrious group of IBM employees had a vision to create a financial cooperative for employees in Poughkeepsie and Fishkill, and their families— a vision where the needs of the individual would be placed before profit. Their vision remains in the forefront of the daily work we perform on behalf of over 300,00+ HVCU members we serve today. -
Director, Global Market DevelopmentSatin Fine Foods, Inc. Jul 2013 - May 2017Chester, Ny, UsManage the pursuit of large-scale revenue growth efforts for both domestic and international market growth for all Satin Fine Foods product lines using traditional & big data analytics. Collaborates with key internal and external strategic partners to develop both short and long-term strategies and tactics designed to enhance and expand the Satin Ice brand, revenues and profitability. Develops analytical insights focused on identifying revenue development opportunities.This includes:- Identifying and prioritizing key global market opportunities for SFF product lines using data analytics. This includes identifying new market segments to include but not limited to global private label opportunities, Retail, Wholesale Distributor and any applicable SFF product extensions.- Locates and analyzes potential new business/market opportunities that offers best opportunities for SFF market development and expansion. Screens market opportunities against available data to determine market revenue & profitability potential as well as overall deal financials and resolving internal priorities related to strategic projects.- Closes new business deals by coordinating deal requirements; developing and negotiating contracts.- Engages in consultative global market development support with key SFF customers, suppliers and other strategic partners with the goal of revenue and profit enhancement.- Lead the joint efforts internally to establish, analyze, and monitor pricing strategy for all product lines and all global distribution channels. -
Managing DirectorThe Dirks Group, Inc. Aug 2009 - Jun 2013Provided business, marketing & sales strategy analytics-based services to a variety of clients. This included designing and leading both qualitative & quantitative work - marketing and customer analytics methodologies including segmentation techniques, marketing mix modeling, choice models/trade off analysis, touch point optimization, and pricing analysis. Qualitative work included digital & social media/marketing, content strategy & development, acquisition & retention campaign development & execution, sales & marketing cycle time analysis and competitive analysis & strategy.
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Vice President, Marketing & Sales DevelopmentJpmorgan Chase Jun 1999 - Aug 2009New York, Ny, UsVice-President, Market Strategy/Competitive AnalysisChase Home Lending Channel: 2006 – August 2009Reporting to SVP Market/Product Development. Accountable for reshaping core market & product strategy based on in-depth competitive analysis in conjunction with senior management team. Vice-President, Marketing StrategyChase Home Lending Channel: 1999 - 2006Reported to SVP Retail Marketing. Managed a team of 1 direct reports; 4 indirects. Responsibility for developing and executing retail & B2B marketing strategy. Managed in-depth campaign analytics, including development of predictive models, cross-channel attribution analytics and performance-driven (frequency, engagement) campaign initiatives, and sales analytics. -
Managing Director, MarketingDegeorge Financial Corporation Jun 1997 - Jun 1999Managing Director, Marketing & Sales DevelopmentReported to SVP Marketing & Sales and managed team of 13 directs reports; 10 indirect. Managed the integration of customer analytics throughout the marketing lifecycle from strategic planning through to execution and evaluation of campaigns and promotions to ensure that analytics provided accurate and timely performance tracking, and was being used to inform key decisions. Responsible for all print, radio, DRTV, direct mail, and supporting sales collateral from creative development to implementation. Developed the sales training platform for more than 750 independent sales representatives. Managed $18m annual budget.
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Senior Marketing ManagerMellon Financial Corporation Jul 1993 - Jun 1997UsReported to EVP Marketing with 4 direct reports. Responsible for all retail store-merchandising systems (both electronic and fixture), direct mail campaigns in support of retail markets, consumer collateral, sales aids, and sales force communications. Developed and managed marketing strategy/tactics for all new retail branch openings. Managed $3.5m annual marketing budget.
David Dirks Skills
David Dirks Education Details
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Harvard UniversityOnline Education -
The Wharton SchoolBusiness Analytics
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Massachusetts Institute Of TechnologyDigital Business
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Harvard Business School OnlineProf. Clayton Christensen
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The Johns Hopkins University - Carey Business SchoolData Analytics
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Ludwig-Maximilians-Universität MünchenAdvanced Competitive Strategy
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Massachusetts Institute Of TechnologyBig Data Analytics & Management
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Thunderbird School Of Global ManagementGlobal Marketing Program
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University Of Michigan - Stephen M. Ross School Of BusinessStrategic Marketing Planning Program
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Suny Empire State CollegeMarketing Management
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Suny Empire State CollegeMarketing
Frequently Asked Questions about David Dirks
What company does David Dirks work for?
David Dirks works for Central Willamette Credit Union
What is David Dirks's role at the current company?
David Dirks's current role is CMO, Central Willamette Credit Union | Managerial Analytics | Author | Speaker/Presenter l Marine Corps Veteran.
What is David Dirks's email address?
David Dirks's email address is di****@****ail.com
What is David Dirks's direct phone number?
David Dirks's direct phone number is +184567*****
What schools did David Dirks attend?
David Dirks attended Harvard University, The Wharton School, Massachusetts Institute Of Technology, Harvard Business School Online, The Johns Hopkins University - Carey Business School, Ludwig-Maximilians-Universität München, Massachusetts Institute Of Technology, Thunderbird School Of Global Management, University Of Michigan - Stephen M. Ross School Of Business, Suny Empire State College, Suny Empire State College.
What are some of David Dirks's interests?
David Dirks has interest in Fly Fishing, Hiking, Disaster And Humanitarian Relief, Hunting, Other Outdoor Type Activities.
What skills is David Dirks known for?
David Dirks has skills like Social Media, Email Marketing, Advertising, Online Advertising, Social Networking, Leadership, Entrepreneurship, Business Development, Facebook, Competitive Analysis, Direct Mail, Big Data Analytics.
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