David Dirks Email & Phone Number

Albany, Oregon, Us

The Institute of Managerial Analytics publishes books, articles, research, and educational programming that is designed to provide all managers – regardless of field, industry, or level - the best in managerial analytics insights, research, and educational programming without the need to learn programming languages. Managerial analytics is all about solving business problems/challenges and understanding the who, what, when, where, how and why of data analytics. It's about our ability to leverage data to make excellent business decisions. Managing data and deriving insights from it is a key skillset that any successful manager needs to have.It’s about helping managers speak the language of data analytics and applying what they learn to make successful decisions - without the need for programming skills. We understand the critical of the speed of market changes and the nature of competition - and how important it is to leverage the data we already have at our disposal.Business schools are now recognizing the value of providing managers the knowledge and skills to be successful in today’s data-centric world. We cannot escape the importance of harnessing the data we have to provide critical insights as managers. The relatively recent rise of the “business intelligence” function is just a glimpse of how the business landscape is changing. IMA publishing and educational programming focuses on practical application of managing data and applying data insights to solve business problems – not learning how to program in R, Python or SAS – there are plenty of excellent programs available elsewhere for those data science skills. Instead, we are fully engaged in equipping managers with the ability to manage data and working with those data specialists who would be providing us with the data analytics output we need.

Poughkeepsie, Ny, Us

I am accountable for the development and implementation of the comprehensive marketing plan that achieves HVCU's strategic plan and financial objectives. - Generating loan and deposit demand - Expanding web & mobile channel business- Creating marketing content that solves key customer challenges- Expanding share-of-wallet - Member Experience/Journey management- Accelerating market share in new and expanded marketsThis includes social media, digital strategies, market research, analytics, product management, advertising and media, public relations, and community development. Taken together, our marketing team is responsible for driving new member & revenue growth along with relentlessly innovating ways to help improve the financial lives of our members.Hudson Valley Credit Union - with $6.3b in assets - began in October 1963 as IBM Poughkeepsie Employees Federal Credit Union. An industrious group of IBM employees had a vision to create a financial cooperative for employees in Poughkeepsie and Fishkill, and their families— a vision where the needs of the individual would be placed before profit. Their vision remains in the forefront of the daily work we perform on behalf of over 300,00+ HVCU members we serve today.

Chester, Ny, Us

Manage the pursuit of large-scale revenue growth efforts for both domestic and international market growth for all Satin Fine Foods product lines using traditional & big data analytics. Collaborates with key internal and external strategic partners to develop both short and long-term strategies and tactics designed to enhance and expand the Satin Ice brand, revenues and profitability. Develops analytical insights focused on identifying revenue development opportunities.This includes:- Identifying and prioritizing key global market opportunities for SFF product lines using data analytics. This includes identifying new market segments to include but not limited to global private label opportunities, Retail, Wholesale Distributor and any applicable SFF product extensions.- Locates and analyzes potential new business/market opportunities that offers best opportunities for SFF market development and expansion. Screens market opportunities against available data to determine market revenue & profitability potential as well as overall deal financials and resolving internal priorities related to strategic projects.- Closes new business deals by coordinating deal requirements; developing and negotiating contracts.- Engages in consultative global market development support with key SFF customers, suppliers and other strategic partners with the goal of revenue and profit enhancement.- Lead the joint efforts internally to establish, analyze, and monitor pricing strategy for all product lines and all global distribution channels.

Provided business, marketing & sales strategy analytics-based services to a variety of clients. This included designing and leading both qualitative & quantitative work - marketing and customer analytics methodologies including segmentation techniques, marketing mix modeling, choice models/trade off analysis, touch point optimization, and pricing analysis. Qualitative work included digital & social media/marketing, content strategy & development, acquisition & retention campaign development & execution, sales & marketing cycle time analysis and competitive analysis & strategy.

New York, Ny, Us

Vice-President, Market Strategy/Competitive AnalysisChase Home Lending Channel: 2006 – August 2009Reporting to SVP Market/Product Development. Accountable for reshaping core market & product strategy based on in-depth competitive analysis in conjunction with senior management team. Vice-President, Marketing StrategyChase Home Lending Channel: 1999 - 2006Reported to SVP Retail Marketing. Managed a team of 1 direct reports; 4 indirects. Responsibility for developing and executing retail & B2B marketing strategy. Managed in-depth campaign analytics, including development of predictive models, cross-channel attribution analytics and performance-driven (frequency, engagement) campaign initiatives, and sales analytics.

Managing Director, Marketing & Sales DevelopmentReported to SVP Marketing & Sales and managed team of 13 directs reports; 10 indirect. Managed the integration of customer analytics throughout the marketing lifecycle from strategic planning through to execution and evaluation of campaigns and promotions to ensure that analytics provided accurate and timely performance tracking, and was being used to inform key decisions. Responsible for all print, radio, DRTV, direct mail, and supporting sales collateral from creative development to implementation. Developed the sales training platform for more than 750 independent sales representatives. Managed $18m annual budget.

Us

Reported to EVP Marketing with 4 direct reports. Responsible for all retail store-merchandising systems (both electronic and fixture), direct mail campaigns in support of retail markets, consumer collateral, sales aids, and sales force communications. Developed and managed marketing strategy/tactics for all new retail branch openings. Managed $3.5m annual marketing budget.

Higher Education Teaching Certification, Online Education

Executive Education Program, Business Analytics

Postgraduate Diploma, Digital Business

Disruptive Strategy Program, Prof. Clayton Christensen

Executive Data Science, Data Analytics

Advanced Competitive Strategy

Mit Professional Education, Big Data Analytics & Management

Graduate Executive Development, Global Marketing Program

Graduate Certification, Strategic Marketing Planning Program

Bachelor'S Degree, Marketing Management

Master Of Business Administration (M.B.A.), Marketing