Chief Marketing Officer
Current
Aug 2022 - Present
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David Dirks Email & Phone Number
CMO, Central Willamette Credit Union | Managerial Analytics | Author | Speaker/Presenter l Marine Corps Veteran
at
Central Willamette Credit Union
1 work email found
@bellsouth.net
5 phones found area 845 and 412
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
CMO, Central Willamette Credit Union | Managerial Analytics | Author | Speaker/Presenter l Marine Corps Veteran
Location
Port Jervis, New York, United States
Who is David Dirks? Overview
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Quick answer
David Dirks is listed as CMO, Central Willamette Credit Union | Managerial Analytics | Author | Speaker/Presenter l Marine Corps Veteran at Central Willamette Credit Union, based in Port Jervis, New York, United States. AeroLeads shows a work email signal at bellsouth.net, phone signal with area code 845, 412, and a matched LinkedIn profile for David Dirks.
David Dirks previously worked as Chief Marketing Officer at Central Willamette Credit Union and Managing Director/Author at The Institute For Managerial Analytics, Inc.. David Dirks holds Higher Education Teaching Certification, Online Education from Harvard University.
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{first}{last}@bellsouth.net
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Profile bio
About David Dirks
On my reading list now: Thank You For Being Late (Thomas L. Friedman)Previous Recent Reads:George Washington's WarThe Passion EconomyMy current book projects:The New Sales Analytics: CSO's Guide to Leveraging Traditional & Big Data for Driving Business Growth (2022)Managerial Analytics: Practical Application of Data to Solve Critical Business Problems (2023)My latest book: “The New Marketing Analytics: A CMO’s Guide to Harnessing Traditional & Big Data to Drive Business Results" (pub date - October 2016). Current book project (in process):The New Sales Analytics: A CSO's Guide to Harnessing Traditional & Big Data to Drive Business ResultsProfessional Experience:My career in marketing & sales management spans the course of multiple industries including financial services, advertising, professional services, and the food industry. I work with companies to help them blend traditional data with “big data” analytics to provide a strategic framework translating data into a tactical framework for developing marketing campaigns that drive business results.My Deliverables:Creating and executing marketing campaigns & programs built on a foundation of solid data (marketing) analytics is what I deliver. Focusing on revenue growth AND profitability.In the context of marketing analytics I'm a highly experienced marketing professional who understands data mining & modeling and has the ability find data analytics opportunities that can be applied to market campaigns and programs. It’s the ability to see the big picture of business models and how they can be tuned to grow revenues & profits and granular enough to work with data analysis professionals to guide the data mining process. Keywords:CRM, new business development, sales collateral, e-commerce, email marketing, brand positioning, growth initiatives, competitive analysis, top-line growth, print advertising, out-of-home advertising, marketing analytics, big data, data analytics, MBA, MIT data analytics, sales management, sales analytics, product marketing/ artificial intelligence, AI
Listed skills include Social Media, Email Marketing, Advertising, Online Advertising, and 34 others.
Current workplace
David Dirks's current company
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8 roles
David Dirks work experience
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Managing Director/Author
CurrentThe Institute of Managerial Analytics publishes books, articles, research, and educational programming that is designed to provide all managers – regardless of field, industry, or level - the best in managerial analytics insights, research, and educational programming without the need to learn programming languages. Managerial analytics is all about.
Jun 2018 - Present
Vice President Of Marketing
I am accountable for the development and implementation of the comprehensive marketing plan that achieves HVCU's strategic plan and financial objectives. - Generating loan and deposit demand - Expanding web & mobile channel business- Creating marketing content that solves key customer challenges- Expanding share-of-wallet - Member Experience/Journey.
May 2017 - Aug 2022
Director, Global Market Development
Manage the pursuit of large-scale revenue growth efforts for both domestic and international market growth for all Satin Fine Foods product lines using traditional & big data analytics. Collaborates with key internal and external strategic partners to develop both short and long-term strategies and tactics designed to enhance and expand the Satin Ice.
Jul 2013 - May 2017
Managing Director
The Dirks Group, Inc.
Provided business, marketing & sales strategy analytics-based services to a variety of clients. This included designing and leading both qualitative & quantitative work - marketing and customer analytics methodologies including segmentation techniques, marketing mix modeling, choice models/trade off analysis, touch point optimization, and pricing analysis..
Aug 2009 - Jun 2013
Vice President, Marketing & Sales Development
Vice-President, Market Strategy/Competitive AnalysisChase Home Lending Channel: 2006 – August 2009Reporting to SVP Market/Product Development. Accountable for reshaping core market & product strategy based on in-depth competitive analysis in conjunction with senior management team. Vice-President, Marketing StrategyChase Home Lending Channel: 1999.
Jun 1999 - Aug 2009
Managing Director, Marketing
Degeorge Financial Corporation
Managing Director, Marketing & Sales DevelopmentReported to SVP Marketing & Sales and managed team of 13 directs reports; 10 indirect. Managed the integration of customer analytics throughout the marketing lifecycle from strategic planning through to execution and evaluation of campaigns and promotions to ensure that analytics provided accurate and timely.
Jun 1997 - Jun 1999
Senior Marketing Manager
Reported to EVP Marketing with 4 direct reports. Responsible for all retail store-merchandising systems (both electronic and fixture), direct mail campaigns in support of retail markets, consumer collateral, sales aids, and sales force communications. Developed and managed marketing strategy/tactics for all new retail branch openings. Managed $3.5m annual.
Jul 1993 - Jun 1997
11 education records
David Dirks education
Higher Education Teaching Certification, Online Education
Harvard University
Executive Education Program, Business Analytics
The Wharton School
Postgraduate Diploma, Digital Business
Massachusetts Institute Of Technology
Disruptive Strategy Program, Prof. Clayton Christensen
Harvard Business School Online
Executive Data Science, Data Analytics
The Johns Hopkins University - Carey Business School
Advanced Competitive Strategy
Ludwig-Maximilians-Universität München
Mit Professional Education, Big Data Analytics & Management
Massachusetts Institute Of Technology
Graduate Executive Development, Global Marketing Program
Thunderbird School Of Global Management
Graduate Certification, Strategic Marketing Planning Program
University Of Michigan - Stephen M. Ross School Of Business
Bachelor'S Degree, Marketing Management
Suny Empire State College
Master Of Business Administration (M.B.A.), Marketing
Suny Empire State College
FAQ
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What company does David Dirks work for?
David Dirks works for Central Willamette Credit Union.
What is David Dirks's role at Central Willamette Credit Union?
David Dirks is listed as CMO, Central Willamette Credit Union | Managerial Analytics | Author | Speaker/Presenter l Marine Corps Veteran at Central Willamette Credit Union.
What is David Dirks's email address?
AeroLeads has found 1 work email signal at @bellsouth.net for David Dirks at Central Willamette Credit Union.
What is David Dirks's phone number?
AeroLeads has found 5 phone signal(s) with area code 845, 412 for David Dirks at Central Willamette Credit Union.
Where is David Dirks based?
David Dirks is based in Port Jervis, New York, United States while working with Central Willamette Credit Union.
What companies has David Dirks worked for?
David Dirks has worked for Central Willamette Credit Union, The Institute For Managerial Analytics, Inc., Hudson Valley Credit Union, Satin Fine Foods, Inc., and The Dirks Group, Inc..
How can I contact David Dirks?
You can use AeroLeads to view verified contact signals for David Dirks at Central Willamette Credit Union, including work email, phone, and LinkedIn data when available.
What schools did David Dirks attend?
David Dirks holds Higher Education Teaching Certification, Online Education from Harvard University.
What skills is David Dirks known for?
David Dirks is listed with skills including Social Media, Email Marketing, Advertising, Online Advertising, Social Networking, Leadership, Entrepreneurship, and Business Development.
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