Facilitating communication, collaboration, and information sharing between TESCAN and It's Whitel Label customers with my career-long experience in Electron Microscopy Applications, Product Management and Product Marketing.

Product Marketing and Marketing Communication of TESCAN's SEM, FIB/SEM and Dynamic micro-CT portfolio serving Materials and GeoSciences, Semiconductor and Life Sciences market segments.

Initiation, Development and Leadership of Product (Marketing) Management Processes and Best Practices at a fast growing Scientific Equipment Company in E Europe's high-tech industry capital.

Product Management and Marketing of Electron and Ion Beam Microscope Solutions for Material Sciences and other Segments.

Product Marketing Manager of a Portfolio of Microscopy-based Solutions for Industrial Quality Assurance, serving primarily Automotive and Machining business sectors.

International management consultancy, coaching and/or teaching for capital equipment companies, institutions or professionals with an ambition to transform from a technology- or product-focused DNA to a market-focused DNA.

Management of revenue and margin objectives for all mining-related business. Annual turn-over approx. $20M. Assessment of growth opportunity and business strategy for SEM-based mineralogy technology in mineral processing, incorporated in product planning, product line review, strategic long range planning and product strategy processes.Achievements: enabled the company to make an "educated" decision about the priority of Mining as a growth opportunity.Learnings: general and strategy… Show more Management of revenue and margin objectives for all mining-related business. Annual turn-over approx. $20M. Assessment of growth opportunity and business strategy for SEM-based mineralogy technology in mineral processing, incorporated in product planning, product line review, strategic long range planning and product strategy processes.Achievements: enabled the company to make an "educated" decision about the priority of Mining as a growth opportunity.Learnings: general and strategy management. Show less

All marketing for a small, intra-company start-up "Natural Resources Business Unit". Assessment of growth opportunities for microscopy and microanalysis solutions for petroleum E&P markets. Achievements: 50% YtY revenue growth for 3 subsequent years from Natural Resources customers. Negotiated joint development agreements with international oil companies and service providers. Market introduction of a ruggedized, on- or near-rig SEM-based mineralogy and porosity analyzer (FEI QEMSCAN WellSite),… Show more All marketing for a small, intra-company start-up "Natural Resources Business Unit". Assessment of growth opportunities for microscopy and microanalysis solutions for petroleum E&P markets. Achievements: 50% YtY revenue growth for 3 subsequent years from Natural Resources customers. Negotiated joint development agreements with international oil companies and service providers. Market introduction of a ruggedized, on- or near-rig SEM-based mineralogy and porosity analyzer (FEI QEMSCAN WellSite), in collaboration with partner Halliburton..Learnings: market development, joint development and volume purchase contract negotiation, reservoir characterization and completion methodologies: advanced mudlogging, digital rock physics and shale fraccing. Show less

This episode marks the transition of FEI from a product-focused to a market-focused company. Scouting of Industrial growth markets for microscopy and microanalysis technologies. Relation management of key contacts in e.g. diamond, polymer and mining (JKTech) industries.Achievements: market introduction of a SEM-based mineralogy analyzer (FEI MLA 650F) in collaboration with partner JKTech. Due diligence and subsequent acquisition of mineralogy analysis assets and technology from Intellection… Show more This episode marks the transition of FEI from a product-focused to a market-focused company. Scouting of Industrial growth markets for microscopy and microanalysis technologies. Relation management of key contacts in e.g. diamond, polymer and mining (JKTech) industries.Achievements: market introduction of a SEM-based mineralogy analyzer (FEI MLA 650F) in collaboration with partner JKTech. Due diligence and subsequent acquisition of mineralogy analysis assets and technology from Intellection Pty Ltd and JKTech. Opening of a Natural Resources competence center in Brisbane, Australia.Learnings: strategic marketing (market-making) and the importance of relation management - because one day your relations may become a mission-critical element of your growth strategy.. Show less

Positioning, market introduction (2003) and tactical sales support of a new generation FIB/SEM product family (FEI Quanta 3D, Nova NanoLab, Strata 400), designed around the integration of Focussed Ion Beam (FIB) technology onto mainstream SEM platforms, emerging from the semiconductor Industry and new to nanotechnology and material sciences markets.Achievements: during 3 years, a fourfold increase in FIB/SEM revenues was achieved to triple digit $M levels.Learnings: product marketing… Show more Positioning, market introduction (2003) and tactical sales support of a new generation FIB/SEM product family (FEI Quanta 3D, Nova NanoLab, Strata 400), designed around the integration of Focussed Ion Beam (FIB) technology onto mainstream SEM platforms, emerging from the semiconductor Industry and new to nanotechnology and material sciences markets.Achievements: during 3 years, a fourfold increase in FIB/SEM revenues was achieved to triple digit $M levels.Learnings: product marketing, sales tactics, and the relevance of market environment on business objectives (the market introduction of FIB/SEM coincided with the advent of public nanotechnology investments). Show less

Specification, positioning, market introduction (2001) and roadmap of a new Scanning Electron Microscope family (FEI Quanta and Quanta-FEG). Strong product differentiation from integration of proprietary Environmental SEM technology onto a mainstream SEM platform.. Management of 3rd party relations (SEM-accessories). Achievements: still in production, the Quanta SEM range has grown to become the highest volume product in the history of FEI Company.Learnings: product management, and the… Show more Specification, positioning, market introduction (2001) and roadmap of a new Scanning Electron Microscope family (FEI Quanta and Quanta-FEG). Strong product differentiation from integration of proprietary Environmental SEM technology onto a mainstream SEM platform.. Management of 3rd party relations (SEM-accessories). Achievements: still in production, the Quanta SEM range has grown to become the highest volume product in the history of FEI Company.Learnings: product management, and the importance of product differentiation. Show less

Customer demonstrations and training of Analytical Scanning Electron Microscopy (SEM/EDS). Specialized in new material characterization technologies EBSD (SEM-based texture analysis) and Environmental SEM (in-situ, high resolution morphology characterization).Achievements: up to 70% hit rate, i.e. demonstrations contributing to a system order..Learning: the pivotal importance of customer requirements in product positioning, and the impact of new technologies on product success when… Show more Customer demonstrations and training of Analytical Scanning Electron Microscopy (SEM/EDS). Specialized in new material characterization technologies EBSD (SEM-based texture analysis) and Environmental SEM (in-situ, high resolution morphology characterization).Achievements: up to 70% hit rate, i.e. demonstrations contributing to a system order..Learning: the pivotal importance of customer requirements in product positioning, and the impact of new technologies on product success when meeting customer requirements in an improved, differentiated manner. Show less

Geochemistry research into the origin of the Ronda Peridotite, using ICP-MS trace - and rare element data.