Analytically minded marketing specialist currently serving as Director of Marketing and Communications at the German International School Chicago (GISC). In charge of GISC marketing strategy and execution, including digital marketing, PR and newsletters, social media, marketing budgets, agency partnerships, school fairs, merchandise & spirit wear.Before working in education, I created marketing programs for Fortune 500 companies in food ingredients, enterprise software, security systems, turbo machinery, and intellectual property. Researched and written hundreds of white papers, trend reports, and industry articles. This experience is supplemented by my academic background in marketing psychology and certificates in Problem Based Learning (PBL). Lifelong learner, creative problem solver with hands-on experience in functions across the agency landscape (copywriting, graphic design, data analysis, strategy, SEO, SEM, CRM). Previous work includes localization of blockbuster video games and content at The Pokémon Company International and launch of Amazon’s Kindle Direct Publishing (KDP) platform in DACH region. Before pivoting into marketing, I traveled the world and forged international connections in editorial positions as a journalist for newspapers and magazines with thousands of published articles. Extensive work experience as a PR writer creating copy on skateboarding, BMX, motocross, MMA and snow sports for a global energy drinks company. In the e-commerce space, I have established Amazon marketplaces and Shopify-powered websites with full inventories and marketing initiatives.Book author of "Skateboarding Is Not A Fashion: The Illustrated History of Skateboard Apparel", published in 2018 by Gingko Press. Also the author of "Made For Skate: The Illustrated History of Skateboard Footwear", published in 2009 by Gingko Press and updated as a 10th Anniversary Edition in December 2019.