Dirk Vogel Email & Phone Number

Wilmette, Il, Us

Chicago, Illinois, Us

Supporting the German International School Chicago (GISC) as Director of Marketing and Communications and further expand its mission of educating creative, bilingual, and open-minded global citizens. Achievements in role as Marketing Director include:· Creative and budgeting lead on comprehensive brand relaunch including refreshed school logo and messaging· Built revitalized school merchandise and spirit wear program with hands-on control of designs, budgeting, and sourcing· Created and executed strategic plan to elevate school presence as premium education provider in Chicagoland area· Oversaw marketing budget for media buys, school fairs, strategic partnerships, outdoor advertising, social campaigns· Fine-tuned Google Ads and Google Analytics strategy· Increased visual appeal of school building with new signage and exterior branding· Increased social media presence on existing and new platforms (Nextdoor)· Worked with Alderman's office to improve traffic safety and street signage for school

Northbrook, Il, Us

• Created research-backed marketing presentations and compelling custom content for successful strategic sales projects for several A-list clients • Analysed market and consumer trends for product development in beverage, food, and fragrance categories to expand company offering • Acted as SME for Savory Food Applications to support Business Unit in strategic sales initiatives with ROI-driven mindset• Trained in AI Prompt Engineering to harness the power of Large Language Models (LLMs) for strategic research, organization, and efficiency gains• Represented the company brand through fresh marketing communication strategies at trade shows while observing and reporting back on industry trends• Traveled regularly to A-list clients to pitch and drive pre-sales activity through client engagements resulting in sales and new partnerships• Provided creative copywriting for exciting press releases, engaging LinkedIn articles, industry-specific whitepapers, and unique trend reports• Balanced several major enterprise projects from ideation all the way to delivery while regularly consulting with various cross teams on priority initiatives • Copywriting for press releases, LinkedIn articles, whitepapers, trend reports

Published by Gingko Press in February 2018, "Skateboarding Is Not A Fashion" chronicles the history of skateboard apparel.• Interviewed professional skateboarders and skate company owners Stacy Peralta, Lance Mountain, Tony Alva, Brad Bowman, Steve Olson, Steve Caballero, Steve Van Doren, and more.

• Used background as journalist and former professional skateboarder to write +500 press releases for a wide range of Monster Energy sports events and competitions across Skate, Snow, BMX, Moto X, and MMA while meeting fast-approaching deadlines• Researched and wrote +100 athlete profiles for Monster Energy digital platform showcasing each individual’s personal stories, key achievements, and specific event highlights in consistent brand voice• Prepared extensive concept and editorial support for Monster Energy podcast ‘UNLEASHED’ on +50 episodes expanding viewership and authentic brand voice greatly

Frankfurt, Hesse, De

• Translation and localization of marketing content for English-speaking markets• Organically grew community of +120K Facebook followers and +30K Instagram followers• Created marketing copy and collateral in English and German

Frankfurt, Hesse, De

• Built and operated ecommerce presence on Amazon and Shopify with +$2 million annual sales• Organically grew community of +120K Facebook followers and +30K Instagram followers• Coordinated influencer marketing, newsletters, product launches and U.S. tradeshows

Published in 2009, Made For Skate chronicles the history of skateboard footwear in the words of those who lived it. • Interviewed professional skateboarders and skate company owners including Tony Hawk, Paul Rodriguez, Pierre André Senizergues, Mike Vallely, Steve Caballero, Lance Mountain, Natas Kaupas, Chad Muska as well as artists Jeremy Fish, Andy Howell and Todd Bratrud.

Business development and brand marketing for HOMEBOY LOUD COUTURE in the U.S.

8001 Zurich, Ch

• Copywriting and content localization (English/German) for full-service PR agency Shepard Fox Communications for clients including Bosch, Infineon, Swissquote, and FT | IE Corporate Learning Alliance.

Nashville, Tennessee, Us

• Wrote +150 trend reports, whitepapers, and blog stories on data-driven marketing• Attended tradeshows and reported on digital marketing trends (data protection, CRM, etc.)

• Wrote +200 articles and interviews on eyewear design and culture• Created US-specific editorial content, including interviews with eyewear brands and opticians.• Translation/localization of existing content from partner magazine EYEWEAR into English for sister publications SEE and FAVR.• Attended industry trade shows and visited partner eyewear stores and brands.

• Copywriting (English/German) to support marketing campaigns and event series of fine lines clients including Nike and Converse.• Translation/localization of marketing materials from EN>DE and DE>EN.• Market analysis and research on specific segments and geographic regions of the action sports market.

Sudbury, Suffolk, Gb

• Wrote +1,000 articles such as brand profiles, interviews, and analysis pieces on the international boardsports business with a focus on skateboarding and streetwear.

• Wrote +250 feature stories and interviews for SNEAKERS magazine, plus daily web posts on new shoe releases and relevant news.

Munich, Bavaria, De

Writing of monthly newsletter for the Technical University of Munich's School of Management executive education offering. Translating newsletter into English and proofing communication materials for the TUM Executive Education Center (EEC).

Munich, De

• Copywriting for international companies including Allianz, Atlas Copco, Osram Sylvania and the European Patent Office (EPO).• Corporate publishing and ghostwriting services for client magazines and publications.• Social media content (Facebook & Twitter) for corporate clients.• Market research in preparation of localized campaigns and unique market entry campaigns.

• Writing and editing of editorial features for Prime Luxury Homes magazine, including showcase property features, realtor profiles, and industry trend articles.• Back-end support on magazine launch and marketing collateral.

New York City, Ny, Us

• German producer role on live broadcast of E!Entertainment TV show "Live From the Red Carpet" at Oscars 2014, Golden Globes 2014, Grammys 2014, BAFTAs 2014, and Emmys 2014.

Bellevue, Washington, Us

• Translation and editing of German text for Pokémon video games, trading card game and animated movies and TV series. • Localization editing and quality control of websites and support materials (e.g. strategy guides). • Project management on +600 FIGS-language projects.

Seattle, Wa, Us

• Coordinated parts of the launch of Amazon Kindle Direct Publishing (KDP) in Germany.• Translated and localized customer-facing website elements and back end customer service support materials into German.• Writing and editing of KDP help pages, while constantly monitoring website and launch process for quality assurance and learnings for future KDP launches in localized markets.• Provided customer assistance to English and DE publishers.

Bellevue, Washington, Us

• Localization editing and translation work on best-selling Pokémon video games Pokémon White Version and Pokémon Black Version. • Localization editing for brand websites pokemon.com and pokemonblackwhite.com. • Editing of game-related strategy guides and Pokémon Trading Card Game expansions. www.pokemon.com

• Wrote +250 interviews, travel profiles and event features for Kingpin's pan-European print edition.• Translation of +50 magazine issues into German.• Managed +50 contributors from German-speaking countries and communicated with advertisers.

• Wrote +600 newspaper stories as reporter on city newsdesk. • Correspondence from the German capital, Berlin, with a focus on partner city relations between Wiesbaden and Berlin's Kreuzberg district.www.wiesbadener-kurier.de