PurpleFence aims to create a platform that enables product designers to promote their creations to an ecosystem of manufacturers and end-users. It uses cutting edge Augmented Reality and VR tech to help people visualize, to begin with, home decor items and furniture to make a better buying decision, and also allows users to customize the products as per their own needs. The platform ensures that the customized product (within parameters) specification is sent to the appropriate manufacturer, based on type of work, turnaround timing, production capacity etc. PurpleFence is the core brand in front, and ensures quality at every step and timely delivery and customer satisfaction.The platform is built using the latest 3D technologies, and provides near-realtime 3D rendering on all devices (desktop, tablets, mobiles). It is browser-based, hence runs on almost all brands of devices with amazing performance even on low-end devices, because of it's ability to utilize the GPUs present in almost all modern devices.The storefront for the services will be live soon.

I co-founded Rightster with Charlie Muirhead (the CEO of t5m, my previous company), when while working at t5m we realized that there was a need for a platform that helps people monetize online video. Rightster’s business revolves around rights-managed video distribution and monetization. We currently do around 2 billion monthly video views across our publisher network, including at YouTube where we are the biggest MCN in the world (outside of the US). Off YouTube, we served roughly 10 Petabytes of video last year, with over 4 million videos added to the platform in that time. I was responsible for end-to-end platform architecture, with several major aspects:- Upload once, monetize anywhere platform, supporting thousands of publishers, OVPs and aggregators like YouTube, Brightcove, Ooyala, Dailymotion etc.- High volume video CMS, including ingest, transcoding, storage, and egest.- Content acquisition from satellite to video production systems.- Content distribution to custom player as well as 3rd party systems, including broadcast.- Contracts and deals enforced while distribution – geo-blocking, windowing, takedown etc.- Full support for VoDs as well as live-streaming.- Vendor agnostic architecture for services like storage, CDN etc.,.- SOA, distributed sub-systems – high availability and scalability.- Massive amounts of video engagement data captured and analyzed using big-data systems for quick turnaround on reporting.- Automated video engagement and deal-based revenue reporting.- Real-time, near-realtime, daily and monthly dashboards for monitoring, revenues, and engagement.- b2b systems on physical hardware, b2c systems on EC2 for on-demand scaling.- High concurrency live-streaming (supported upwards of 100,000 sustained concurrent streams during the Royal Wedding in UK).- Setting-up the dev centers in Delhi, London and Bangalore.Rightster is listed (RSTR.L) on the LSE, and has a presence in 12 countries globally.

After a couple of months, when I moved full-time to t5m, my significant contributions to the business were:- Total re-architecting of platform to move from Microsoft to open-source technologies.- Massive reduction in platform operating expenses (down to 10% of original cost)- Technology partner selection and managing those relationships.- Setting up London and Delhi development centers.- Straddling both the Product and Engineering teams for quick turn-around (or shoot-down) of ideas.- Technical and Product vision of the company.t5m was bought over by Rightster, a company I co-founded with Charlie Muirhead.

t5m was a business that primarily dealt with premium video content production and distribution. It had a significant charity angle, and was launched by Nelson Mandela in Dec 2007. The platform was meant to be a showcase for Microsoft Silverlight, a direct competitor of Adobe Flash. I was looped in to help with transitioning the business to India and setting up a team to continue development in India.

Nostrum Global was createdl to create niche solutions few in India would work on. Some achievements of the day:- Indian Army, Navy, Air Force among major clients- Created portable computing devices from scratch (H/W & S/W)- Online-offline integrated information solutions for Xerox Corp for use in more than 200 countries.- One of the first chat servers in gaming consoles (Sega Dreamcast)- Touch-screen based docketless exchange system for Army HQ- End-to-end customer onboarding solutions for all major Indian ISPs like like HCL, Wipro, VSNL, Roltanet, BPL etc.- Satellite internet accessibility solutions.Around mid-90s, I wrote ‘Tarantula’, the world’s first WYSIWYG web authoring tool with pixel-level layout control. This tool was a major global hit, displacing the tools of the day all over the world. It was reviewed and rated highly by many global magazines of the day (ZDNet, Andover News, Chip), and later in India – with PCQuest, The Week, Computers Today, Chip India and others writing about it.Another product that I conceptualized and created from scratch in 2005 was AudioManage, that an extension to the Windows operating system giving it the ability to manage and organize audio and video content in a completely format-agnostic manner. This was the only music manager of its time that fully supported Unicode, so was at home with any language in the world. While this was a hit with users as it could almost magicaly organize large music collections, many large radio stations quickly adopted AudioManage as it could manage extremely large music collections (running into Terabytes). It could also manage offline audio, including tracks on external and offline media, such as audio CDs and networks.I also built all the required backend operations, from credit-card handling systems (rudimentary payment gateways, most banks were not e-enabled back then), to CRM and registration and key management systems. AudioManage also had multiple e-commerce touch-points.

ActOnMe Inc, later Oxylabs, was one of the first Indian online gaming companies. In it’s original avatar, I architected apps and co-product managed interactive apps for MySpace (then the dominant social networking platform). ActOnMe was responsible for building some of the biggest Google Gadgets out of India at the time, hitting MySpace, Orkut, Hi5 and several other platforms with a build once deploy anywhere engine. I was responsible for - Building core team. - Defining development tools, platforms, and strategies. - Design and implementation of portal/content delivery optimization techniques. - Designing of network infrastructure for reliability and scalability. - Helping with business plan in conjunction with development plans.

TLS was formed to enable students at home and schools across India to access quality education. The unpredictable nature of Internet connectivity in India posed unique challenges in the architecture. I was responsible for building the core development team and selecting and implementing technologies to align with business strategies. I also helped with business planning in conjunction with development plans. The pilot project was to be undertaken in 3,500 schools across Punjab, under the aegis of the Sarva Siksha Abhiyan, a program by the Government of India to provide education for all. This was the first time multimedia resources were made available to students, some who had never even seen a computer earlier. Education being a cause close my heart, this was a thoroughly satisfying engagement.