As the owner and CEO of Pop Ink LLC, Jason focuses his time helping clients to maximize their brand power and marketing effectiveness through custom built web and mobile technology solutions, sponsorship and strategic partnership growth, digital and print marketing, and production/procurement of retail goods.Leading a team of both in-house and outsourced developers and creatives in web development, graphic design, video production, print production, and garment manufacturing, Pop Ink has helped great brands grow and realize their potential in a wide variety of ways.A professional athlete turned entrepreneur, Jason founded his first company Jason DiSalvo Enterprises in 2002, which engaged in managing his motorcycle career as Jason went on to become one of America’s top motorcycle roadracers, capturing 15 wins, 73 podium finishes and over 46 pole positions in his professional career. Jason’s passion for two-wheeled motorsports and the sport of motorcycling soon extended beyond racing.As a brand ambassador for many of the motorcycle industry’s top manufacturers and brands, he has honed a wide skill set over the years that span from team leadership and marketing to experiential consumer engagement.Jason took those skills to found the DiSalvo Speed Academy in 2011, adding to his portfolio of successful business startups, which quickly became one of the nation’s leading high-performance motorcycles schools. The company would thrive throughout the next three year’s alongside his professional racing until Jason ultimately left the motorcycle industry in 2014 to pursue new opportunities outside of racing.
A brief return to racing action in 2017 saw Jason attain BMW’s best ever finish in the MotoAmerica Superbike class. That same year Jason founded rideuniversity.com which has amassed over 1200 online students and operates select events with corporate partners.