Work with a 'lifelong learner' mindset within 5+ years experienced in Social Media Content, Copywriting, Marketing Communication, KOL & Community Management and have ability to work collaboratively with cross-functional teams to make impactful change.Feel free to drop me a line to say hi, and let's get connected!
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Bootcamp InstructorSkill Academy By Ruangguru Oct 2023 - Sep 2024Indonesia -
Marketing ExecutiveKanmo Group Jan 2024 - Jul 2024- Develop, manage and executing brand visibility plans at online channel and help achieve brand's growth in terms of conversion rates & engagement- Building up social media & KOL strategy to maximize brand visibility on every online channel- Ensuring adherence with brand guidelines by working closely with the Brand's Principal (HK based), creative & KOL teams, e-comm teams, crm & crc teams, digital marketing teams- Supporting tactical online sales events in various cities, and coordinating with other functions to ensure smooth execution.- Responsible to handle and arrange marketing events both offline & online -
Sr. Marketing Communication Specialist Indonesia & SeaArya Noble Jul 2023 - Jan 2024Jakarta Metropolitan AreaUnit Head of Content SEA & Indonesia for ERHA Skincare- Develop content strategy aligned with short-term and long-term marketing targets for the Brand’s Regional Country (Indonesia) and SEA Expansion Country (Singapore & Vietnam)- Leading a team of content and overseeing content creation for the Brand’s monthly social media & article- Work closely with all of ERHA Skincare's brand team to ensure adherence to brand guidelines for all online channel activities- Working closely with the company’s marketing team (channel and creative) to devise content marketing strategies -
Sr. Content & Kol Specialist Southest AsiaArya Noble Mar 2023 - Jul 2023Jakarta Metropolitan AreaERHA Skincare for SEA Expansion- Part of the ERHA Digital team focusing on expansion of ERHA's online channels on South East Asia (currently Vietnam and Singapore) to handle any ERHA campaigns in those countries- Engage in content & KOL research on what's trending in targeted country and make a strategies on how to jump in on the trends in targeted country- Work closely with agencies & other 3rd party (for Vietnam & Singapore's country) to analyze the market research, KOL & product demand data- Engage in offline events to promote ERHA products to international buyers for export needs -
Marketing Project ManagerRakamin Academy Feb 2023 - Apr 2023Jakarta Metropolitan Area- Involved in short-term internal projects to simplify the company website journey, being the bridge between the IT team and Brand Marketing team to provide a simple user experience journey for potential customers.- Monitor project progress, ensure that all projects are delivered on-time, within scope and within budget. -
Strategist5758 Creative Lab Nov 2021 - Mar 2023Jakarta Selatan, Jakarta, Indonesia- Lead and developed KOL campaign strategy for several well known start-up & decacorn companies in Indonesia (Client: Grab, Home Credit Indonesia, Jenius, Prime Video, J&T, etc).- Own, run and deliver discovery digital campaign. Working closely with the client to understand their needs and giving innovative solutions to problems- Involved in creating umbrella messages, brand persona & content pillar for a newly established brand or for brands that want to be rebranded- Fully responsible for each campaign result for each brand based on the strategy that has been implemented -
Digital Marketing SpecialistJelajah Desa Pangan Oct 2020 - Nov 2021Jakarta Raya, Indonesia- Create a company profile for "Jelajah Desa Pangan" project. Collaborate with the team to define the Marketing Funnel objectives and establish project approach- Run revenue-driving programs in the form of offline events, write monthly news article for desanews.id, suarapetani.com- Achievement: Generate collaborations with several private sectors, increase new profile visits one times higher than the previous average -
Social Media SpecialistEnam Sembilan Group Nov 2019 - Oct 2020Malang Dan SekitarnyaEnam Sembilan Group was established in 2011 as a Food and Beverages Group Company that expertise in managing culinary businesses. Their first food and beverage franchise business is the famous brand 'Mie Setan'. Then it became a fast growing company through the development of innovative concepts to be creative in bars/restaurants in the Malang area.Here’s my task as a Social Media Specialist :- Handled 4 food and beverage brand for the company's online presence. Create content plan and monthly reporting & analysis based on KPI- Assisted in the management of promotional budget. Mapping potential influencers and KOL (Regional) to promote company's brand in a creative manner- Achievement : Increase ER 2 times higher, gain 2000+ organic followers in a quarter for one brand, convert 100-200 followers and content viewers into a loyal customers -
Co-FounderOia Creative Agency Oct 2016 - Dec 2019IndonesiaKnown as a multi-disciplinary creative studio based in Indonesia and also a growing agency with dynamics and fast-paced environment, OIA Creative succeed create the distinctive and progressive branding, communication and design solution.I was one of the founders of this Creative Agency, over the past three years we have grown so rapidly and provide a variety of services. We worked on several white label contracts with other agencies regarding visual BTL output and as a post-production house. We also do social media marketing as one of the products we offer.I've done several multitasking roles in my own company. Including how to develop this company well, develop exposure, lead several projects and manage employees. Here are some of my dominant roles in related divisions : -
Social Media Content SpecialistOia Creative Agency Apr 2017 - Nov 2019Indonesia- Define social media goals and planning strategies, write and publish engaging posts based on client's target audience's behavior- Managing and training newly social media officer and interns responsible for client's social media content creation and development according to the KPI of each brand- Achievement : Handled 15 clients, increase ER 5 times higher, gain 3000+ followers in two month for a brand -
Account ExecutiveOia Creative Agency Oct 2016 - Apr 2017Indonesia- I was work simultaneously being an Account Executive. My role is to make presentation to clients and increasing engagement through collaboration- Always attend meetings and social functions to maintain a high level of visibility for the Company- Achievement : Managed 5 new clients in the first quarter. Developed 3 new products to successfully increase 10% of the profit rate in a quarter
Disca Hermanda Education Details
Frequently Asked Questions about Disca Hermanda
What is Disca Hermanda's role at the current company?
Disca Hermanda's current role is Freelance Social Media Strategist / Content Writer / Project Manager.
What schools did Disca Hermanda attend?
Disca Hermanda attended Universitas Brawijaya.
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