I am an innovative and transformative business leader who enables pharmaceutical marketing teams to execute individualized customer experiences leveraging AI-enabled omnichannel marketing.Acting as strategy lead and product owner, in partnership with Pharma Brand teams, technical, and data science teams, I develop these capabilities by setting the vision, determining features and priorities, and directing a cross-functional team to deliver scalable global solutions.I come with over 14+ years of experience in the Life Sciences industry where I have played varied roles leading complex transformational operations programs spanning across AI/ML digital campaigns, next best action (NBA) program, content optimization, omnichannel analytics etc.Before joining Axtria, I was part of Lilly’s Global Capability centre spearheading their Omnichannel set up as part of BOT model. I had the opportunity to build the team, processes and internalize the operations to Lilly and also work on roadmap to expand the capability for International Market.