Disha Shah Email & Phone Number

North Chicago, Illinois, Us

• Define and own end to end squad output strategy from inception to production (product features, roadmaps, and OKRs)• Translate vision into detailed requirements, stories and acceptance criteria; prioritize and manage the backlog and allocate resources to drive complete and on-time feature delivery• Articulate and conduct stakeholder review sessions and regularly report the progress made and impediments that need attention• Exercise strong decision making by scoping and prioritizing activities based on business and customer impact• Gain an in-depth understanding of the customer experience and use this knowledge to identify and fill product gaps, improve customer experience, and drive adoption

North Chicago, Illinois, Us

• Launched Adobe Workfront to support US Commercial Marketing and led key integrations with Veeva Vault and AEM Assets. • Drove key platform enhancements by translating vision into detailed requirements, stories and acceptance criteria and allocating resources to drive complete and on-time feature delivery.• Implemented a persona based product strategy to account for diversity of system users.• Managed teams consisting of onshore/offshore/near shore resources in a multi-vendor environment. Demonstrated ability to coordinate cross-functional teams towards timely and accurate delivery.

North Chicago, Illinois, Us

• Supported Allergan integration of Veeva Vault PromoMats and CRM, ensuring minimal disruption to salesforce.• Built Printsights, a custom, in-house dashboard that Marketers use to maximize their ROI on print marketing. • Managed Printsights data architecture, tech integrations, wire-framing, data QC, development, product management, and communications strategy. The tool was well received by end users and helps marketers optimize millions of dollars in print marketing budgets every year.

North Chicago, Illinois, Us

● Led efforts to improve Adobe Analytics reporting consistency across the enterprise by deploying code that crawled all AEM sites and created reports to identify missing tags, inconsistent tagging, etc. ● Built strong partnerships with BTS Brand Tech Leads and US Commercial Marketing partners based on my extensive understanding of Adobe Analytics reporting best practices. Served as an in-house Digital Analytics and Strategy consultant for smaller brands to ensure that Adobe Analytics tags and reports were set up in a way that aligned to strategic marketing goals, building trust between marketing and BTS while generating tangible cost savings for AbbVie. ● Spearheaded overhaul of enterprise-wide Adobe Tagging Specifications (ATS) process between BTS, agency partners and AbbVie marketers to streamline the tagging process, build transparency around status, and create accountability on all sides by identifying and eliminating bottlenecks. Developed processes utilizing Smartsheet and solicited positive feedback and enthusiasm from all stakeholders. ● Created customized dashboards in Adobe Analytics and communicated strategic recommendations to marketers through written and oral presentations. ● Oversaw tagging for Immunology apps.● Managed offshore teams while working in an Agile function using Jira.

Chicago, Illinois, Us

- Synthesize data from various digital touch-points and produce clear, insightful and actionable reports and dashboards for clients in the pharmaceutical and wellness verticals - Work closely with Strategy, Account Management and Web Dev teams to discuss campaign performance and website performance, and recommend opportunities to make optimizations

Greater Chicago Area, Il, Us

Blue Chip Marketing Worldwide is an independent, united marketing agency that has been named to the Crain’s Chicago Business’ Fast Fifty for six years and recognized as one of the Top 20 best shopper marketing agencies by Hub Magazine in 2015. Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Blue Bunny, Fisher Nuts, Enjoy Life Foods and Merck through the creation and execution of innovative, multi-platform marketing campaigns.• Monitor campaign performance, analyze results and develop written and verbal recommendations/insights/optimization opportunities for clients in the shopper marketing, pharmaceutical and brand retail spaces• Package and present analytical findings and communicate complex concepts to internal teams as well as client teams• Communicate effectively with a diverse range of digital media partners for a variety of digital media campaigns across programmatic, search and social platforms. • Develop, evaluate and monitor KPIs across a variety of digital tactics, such as pre-roll video, e-commerce, cross-screen display, digital radio and geo-targeted mobile.

Bethesda, Maryland, Us

Snipp Interactive is a global provider of digital marketing promotions, rebates and loyalty solutions; it ranks among the top 50 on Deloitte’s Technology Fast 500, a list of the fastest growing technology companies in North America• Content curation: Collaborated with the CEO and senior management to create compelling thought leadership pieces, whitepapers, blogs, infographics and other B2B marketing materials on topics including digital rewards and rebates, the mobile path to purchase and the online shopping patterns of key consumer groups such as millennials and multicultural Americans• Ghostwriting: Composed a series of blog posts for Snipp’s CEO on topics such as next-generation loyalty, the Internet of Things (IoT) and Big Data integration that were later turned into podcasts • Collaborating in global teams: Participated in diverse functional and cultural teams to create content strategies supporting new business objectives for North American and European markets, which contributed to the company expanding its largest European loyalty contract and setting new records for the number of promotions it was running in North America

The Ninth Direction is a boutique digital media start-up focusing on social media strategy, branding and digital content curation for Mumbai-based brands in the lifestyle, entertainment and fitness space. In this role, I was primary responsible for the following: ● Client support and strategy: Coached clients on best practices for online marketing and social media strategies to increase web traffic, boost sales, encourage engagement and organically create loyalty ● Editorial content creation and management: Wrote and edited website copy, corporate brochures, blogs and marketing collaterals and maintained detailed editorial calendars using Hootsuite● Business development: Identified new industries and clients; added 3 new accounts

- Developed a digital media strategy for the redesign of the corporate website (www.ncpamumbai.com) and the Symphony Orchestra of India micro-site (www.soimumbai.com) - Monitored website traffic and other key metrics using Google Analytics - Oversaw the redesign of the NCPA and SOI website to ensure that they aligned with the NCPA brand strategy - Created marketing e-mailers and other marketing collateral and reported on metrics such as open rates, click-through rates and forwards- Collaborated with the heads of the Indian Music, Western Music, Dance, Film and Photography departments for unique ways to promote their programming on digital channels - Managed the NCPA's social media strategy across all platforms

Washington, Dc, Us

- Wrote SAS programs that analyzed bank financial data to determine deposit insurance assessment rates and fees- Responded to data requests from Congress, the media, and other regulatory agencies about the Temporary Liquidity Guarantee Program (TLGP) and the 19 large financial institutions that underwent interagency government stress tests- Monitored loss-share schedule reclassifications submitted by banks that acquired failed institutions to ensure accuracy of reporting- Brainstormed and implemented improvements to the loss share reclassification work-flow process by consulting with FDIC field officers, industry consultants, and senior management- Monitored internal TLGP database and confirmed that only eligible financial institutions issue guaranteed debt and institutions do not exceed their legal issuance limit- Created monthly reports for the Chairman, Board of Directors, and senior management - Compared FDIC and DTCC data on government-guaranteed bonds to ensure consistent reporting by participating institutions and to guarantee the swift transfer of funds if an institution defaults on its debt obligations- Maintained several internal databases tracking failed institutions- Assisted bankers with questions and edits on FFIEC quarterly call reports; ensured that over 200 banks accurately submit call report data by the federally mandated deadline- Honored with the Chairman’s Excellence Award for my contributions to the TLGP (May 2009) and awarded a FDIC Star Award for efficiently reading and distributing comment letters during the TLGP rulemaking (December 2008)

Washington, D.C., Us

- Researched folic acid fortification of wheat flour in Chile for Case Studies in Global Health: Millions Saved, the second edition of Millions Saved, Proven Success in Global Public Health- Wrote textbook boxes summarizing public health success stories, including DPT immunizations in Congo, condom use in India, oral rehydration therapy in Egypt, and milk fortification in Mexico

Professional Certificate In Product Management

B.S., Economics