Spearheaded the development and implementation of CRM and subscription-commerce solutions, increasing client satisfaction.Managed a team of 10+ developers, ensuring agile project delivery and continuous improvement.Secured new contracts through strategic business development efforts.Provided consultancy services in Data Engineering, CRM Implementation, and Application Development, resulting in increased client retention.Delivered successful projects across retail, telecommunications, and automotive sectors, enhancing client business operations.

As the Lead for the Salesforce Team in Serbia at Merkle Switzerland AG, I have been instrumental in building and growing the team from 4 to 40 members. My responsibilities include hiring and firing, P&L management, budgeting, allocation, internal trainings, and events. I analyze current and future trends and project pipelines to inform hiring strategies, build a scalable team structure, and create career development frameworks to enable team members to advance. I encourage team certifications, lead year-end performance reviews, manage retention cases, and advise other team leads.As a Technical Architect for Colliers, I led the migration to Salesforce CRM. Utilizing Salesforce Sales & Service Cloud, Lightning Web Components, and Azure, I set up CI/CD pipelines using Azure DevOps, specified user stories, reviewed developer implementations, and led the development team. I also analyzed and reviewed solutions to meet requirements and planned rollout strategies.For Localsearch, as a Solution Architect, I implemented a new self-service platform based on Salesforce Community. I conducted stakeholder interviews to gather requirements, consulted on solution architecture, created solution design documents, and led the development team. I planned rollout strategies and set up CI/CD pipelines using Gitlab CI.

As a Solution Architect & Full Stack Engineer, I played a significant role in developing the car subscription platform for AMAG. Our team created a new site for selling car subscriptions using technologies like NodeJS, React, Next.js, Elasticsearch, Salesforce, Heroku, and Zuora. My contributions included consulting on architecture, implementing search and filter functionalities, developing checkout and credit check processes, integrating CMS functionalities, and creating self-service features through MyAccount. I also worked on system interfaces, automated business processes, and set up the CI/CD pipeline using Gitlab CI.In my role as Full Stack Engineer & Overall Tech Lead for Covestro, the world's leading manufacturer of high-tech polymer materials, I was involved in introducing a new PIM system and CMS for product display. Our team utilized technologies such as hybris 6.6, Solr, Sitecore 9, Angular, and Jenkins. I designed and implemented the PIM system, consulted on information architecture, and collaborated with solution architects on system design. I implemented search functionalities in Sitecore and hybris, developed an Angular app for product and content search, created Sitecore components, and performed bug fixing in both frontend and backend. Additionally, I set up environments and automated build and deployment pipelines for both systems.

As a Senior Software Engineer, I contributed to several key projects for major clients. I worked on a health platform (iMpuls Coach) for the largest retailer in Switzerland, utilizing technologies such as Spring Boot, REST, React, and Magnolia. Our team designed and implemented a single-page application, developed the content website, and supported frontend development. For the same retailer, we also developed a single sign-on application, creating a provisional solution for migration and further developing the application per customer specifications.For a leading telecommunication company, our team implemented a new webshop, developed a full content management system with AEM, and integrated three applications (AEM, hybris, and React). As a lead developer I supported in the creation and onboarding of a new team in Belgrade, conducted code reviews, supported in architectural topics and integration of the overall platform.Additionally, I worked on an online shop for a retailer of home appliances, where our team maintained and implemented new features, such as an interface for Google Content API and a classification system. Throughout my tenure, I played a crucial role in recruiting and onboarding a team in Belgrade, ensuring they were up to speed on various projects and effectively addressing any technical or communication challenges.

As a Senior Hybris/Java Developer I contributed to the development and enhancement of an online shop for a major hardware store. My responsibilities included maintaining and implementing new features using technologies like hybris 4.8, Spring, JSP, CSS, and SOLR. I played a key role in migrating the shop from Seam to Spring, integrating payment providers (Santander, Computop, PayPal), optimizing search functionality, and integrating newsletters with Optivo. Additionally, I supported the upgrade from Tomcat 6 to Tomcat 7, conducted code reviews, and ensured high-quality code through thorough testing and bug fixing.

During my apprenticeship I gained extensive experience as a Hybris/Java Developer. I was part of an implementation of an online shop across 17 countries, working with technologies like hybris 4.8, Spring MVC, SAP OCI 4.0, MySQL, and Oracle Database. I developed product catalogs, CMS components, and integrated payment and ERP systems.I also implemented a hybris extension for a SaaS product recommendation service and developed a hybris interface extension for a mobile commerce platform.Additionally, I maintained and supported a critical desktop application, working with Microsoft Access, MSSQL 2008, VBA, and Visual Basic. My role included system monitoring, bug fixing, and technical consulting. I am skilled in Hybris, Java, Spring, and various integration technologies, with a strong background in developing and supporting complex software solutions.