Dishant Mehta Email & Phone Number

Mumbai Metropolitan Region

Mumbai, Maharashtra, India

- Go to market strategy & execution of the Tata Intra V20 in Sub-Saharan Africa: Created a new market segment which led to increase in market share by 9% within 6 months of introduction | Bangladesh - Successful go to market led to Increase in Market share by 4% in FY22- Planned and Conceptualized the entire product mix for Tata Electric SCV for international markets through customer engagement, product and price benchmarking & market research- Achieved a 103% YoY growth in SCV offtake - Contributed 43% to Tata's IB volume- Generated savings in COGS for the entire SCV portfolio by 7% by input & trim level material cost reduction, changing supplier mix, reducing SKU count from 117 to 86.- Increased total contribution by 1.15% (INR 8 crore) in FY22 through exits from 2 loss making markets, upward price corrections in 4 developing markets & SCV product offering changes to sustain increased profitability.- Go to market of the Tata Winger BS6 series and Intra V30 in Nepal - Led to an increase in Market share by 6% in 6 months.- Developed and executed the market entry plan for the Tata Ace Electric Vehicle launch in Nepal, Indonesia, and Tanzania. - Successfully formulated and executed an impactful market entry strategy for the Tata Ace Electric Vehicle in Nepal, Indonesia, and Tanzania.- Initiated and spearheaded the product development of two innovative Tata Small Commercial Vehicles for international markets, by leveraging extensive market research, insightful competitive strategy predictions, and in-depth automotive expertise. Skillfully crafted a comprehensive product life cycle plan for the two vehicles, to ensure their successful launch and long-term success in the highly competitive marketplace.

Mumbai, Maharashtra, India

- Led the successful brand positioning and integrated marketing communications strategy for the Tata Tigor EV.- Developed a comprehensive channel deployment strategy that utilized a range of traditional and digital platforms, for maximizing reach and engagement. - Oversaw the creation of a product robust variant stack that catered to a diverse range of consumer preferences and budgets, while minimizing cannibalization with the Tata Nexon EV.- Led the pricing strategy for the Tigor EV, striking a balance between affordability and competitiveness in the marketplace.- Delivered exceptional value to customers, by positioning the Tigor EV as a game-changer in the world of affordable electric cars.- Demonstrated a successful track record of driving growth, profitability, and customer satisfaction through effective marketing and product strategy.

Mumbai, Maharashtra, India

- Spearheaded a comprehensive city-wide market research study, aimed at analyzing the perception and requirements of customers in the INR 15-22 Lakh SUV segment.- Utilized the valuable insights gleaned from the study to develop a highly effective 'Go to Market' strategy for the 6-seater MG Hector Plus Crossover, tailored to meet the unique needs and preferences of customers at the local level.- Executed an insightful market research study to gain a deep understanding of the Luxury SUV segment, including customer needs, brand perception, NPS, and concerns.- Developed an impactful road-map for the launch of the MG Gloster luxury SUV, incorporating relevant plans at every stage of the customer engagement cycle, from awareness and consideration to driving action and loyalty.

Mumbai, Maharashtra, India

- Successfully executed the launch of the new Tigor automatic, with a budget exceeding 50 Lakh, while driving the award-winning "Skip the Clutch" and "Don't Regret" campaigns, which generated significant buzz and heightened customer engagement.- Demonstrated exceptional digital marketing expertise, managing SEM and online video campaigns for the Tigor, which significantly increased the CTR from 2% to 6%, generating 3% more leads, while also reducing CPC by over 20% in under 4 months.- Pioneered a complete ground-up overhaul of Tata Tigor's digital assets, including the website, app, and social media platforms, resulting in a staggering 1200 basis points reduction in brand's website bounce rate.- Played a pivotal role in the product planning of the BS6 2020 Tigor Facelift, utilizing value engineering of the BS4 vehicle and creating a robust variant stack. Also, successfully strategized and timed the GNCAP 4-star safety campaign, positioning Tigor as India's safest sedan.- Led the pre-launch digital marketing and launch planning for the Tata Altroz, leveraging innovative techniques such as the first-ever neuromarketing study to curate the Altroz' go-to market content, and driving significant brand growth.- Achieved remarkable results, increasing Tigor's monthly average offtake by an impressive 327%, from 800 units in 2019-20 to 3,500 units in 2021-22, and boosting the internal product share by 3 percentage points.

Mumbai, Maharashtra, India

- Successfully led and managed cross-functional teams of 10-12 people, and represented the company at renowned international trade shows across Europe and Asia. Significantly expanded the client base in APAC and Europe through strategic partnerships and business collaborations.- Formulated and executed robust sales and marketing strategies, including delivering persuasive sales presentations, negotiating prices, and ensuring on-time delivery, resulting in exceptional customer satisfaction and repeat business.- Drove high-performance search campaigns on Google, optimizing bidding strategies, enhancing quality score, and conducting effective A/B testing, which resulted in improved conversions, CTR, and CPC reductions.- Spearheaded Tier 1 Client Relationship Management, ensuring customer delight and loyalty through personalized after-sales services and support.- Developed and implemented a new, highly effective complaint resolution system, significantly reducing response time and enhancing overall customer satisfaction levels.- Overhauled the company's yarn-related product catalogues and marketing collaterals, ensuring they effectively communicate the brand's value proposition and offerings to the target audience.

Mumbai, Maharashtra, India

- Conducted extensive audit and fraud investigations for a diverse portfolio of companies, ranging from medium-sized enterprises to multinational corporations.- Designed, implemented, and audited robust internal control systems for critical business processes, ensuring operational efficiency and mitigating risk.- Maintained compliance with regulatory norms and laws, including adherence to statutory dues and reporting requirements.- Demonstrated specialized expertise in key areas such as expense management, fixed assets, payroll, and procurement, driving process improvements and cost savings for clients.

Master Of Business Administration - Mba, Marketing, A

Master Of Business Administration - Mba, Marketing

Ipcc, Cpt, Accounting And Finance

Bachelor Of Commerce (Bcom), Business/Commerce, General

Activities and Societies: Head of Public Relations for Gnaritas 2014

Isc, Accounting And Business/Management

Icse