- Go to market strategy & execution of the Tata Intra V20 in Sub-Saharan Africa: Created a new market segment which led to increase in market share by 9% within 6 months of introduction | Bangladesh - Successful go to market led to Increase in Market share by 4% in FY22- Planned and Conceptualized the entire product mix for Tata Electric SCV for international markets through customer engagement, product and price benchmarking & market research- Achieved a 103% YoY growth in SCV offtake - Contributed 43% to Tata's IB volume- Generated savings in COGS for the entire SCV portfolio by 7% by input & trim level material cost reduction, changing supplier mix, reducing SKU count from 117 to 86.- Increased total contribution by 1.15% (INR 8 crore) in FY22 through exits from 2 loss making markets, upward price corrections in 4 developing markets & SCV product offering changes to sustain increased profitability.- Go to market of the Tata Winger BS6 series and Intra V30 in Nepal - Led to an increase in Market share by 6% in 6 months.- Developed and executed the market entry plan for the Tata Ace Electric Vehicle launch in Nepal, Indonesia, and Tanzania. - Successfully formulated and executed an impactful market entry strategy for the Tata Ace Electric Vehicle in Nepal, Indonesia, and Tanzania.- Initiated and spearheaded the product development of two innovative Tata Small Commercial Vehicles for international markets, by leveraging extensive market research, insightful competitive strategy predictions, and in-depth automotive expertise. Skillfully crafted a comprehensive product life cycle plan for the two vehicles, to ensure their successful launch and long-term success in the highly competitive marketplace.

- Led the successful brand positioning and integrated marketing communications strategy for the Tata Tigor EV.- Developed a comprehensive channel deployment strategy that utilized a range of traditional and digital platforms, for maximizing reach and engagement. - Oversaw the creation of a product robust variant stack that catered to a diverse range of consumer preferences and budgets, while minimizing cannibalization with the Tata Nexon EV.- Led the pricing strategy for the Tigor EV, striking a balance between affordability and competitiveness in the marketplace.- Delivered exceptional value to customers, by positioning the Tigor EV as a game-changer in the world of affordable electric cars.- Demonstrated a successful track record of driving growth, profitability, and customer satisfaction through effective marketing and product strategy.

- Spearheaded a comprehensive city-wide market research study, aimed at analyzing the perception and requirements of customers in the INR 15-22 Lakh SUV segment.- Utilized the valuable insights gleaned from the study to develop a highly effective 'Go to Market' strategy for the 6-seater MG Hector Plus Crossover, tailored to meet the unique needs and preferences of customers at the local level.- Executed an insightful market research study to gain a deep understanding of the Luxury SUV segment, including customer needs, brand perception, NPS, and concerns.- Developed an impactful road-map for the launch of the MG Gloster luxury SUV, incorporating relevant plans at every stage of the customer engagement cycle, from awareness and consideration to driving action and loyalty.

- Successfully executed the launch of the new Tigor automatic, with a budget exceeding 50 Lakh, while driving the award-winning "Skip the Clutch" and "Don't Regret" campaigns, which generated significant buzz and heightened customer engagement.- Demonstrated exceptional digital marketing expertise, managing SEM and online video campaigns for the Tigor, which significantly increased the CTR from 2% to 6%, generating 3% more leads, while also reducing CPC by over 20% in under 4 months.- Pioneered a complete ground-up overhaul of Tata Tigor's digital assets, including the website, app, and social media platforms, resulting in a staggering 1200 basis points reduction in brand's website bounce rate.- Played a pivotal role in the product planning of the BS6 2020 Tigor Facelift, utilizing value engineering of the BS4 vehicle and creating a robust variant stack. Also, successfully strategized and timed the GNCAP 4-star safety campaign, positioning Tigor as India's safest sedan.- Led the pre-launch digital marketing and launch planning for the Tata Altroz, leveraging innovative techniques such as the first-ever neuromarketing study to curate the Altroz' go-to market content, and driving significant brand growth.- Achieved remarkable results, increasing Tigor's monthly average offtake by an impressive 327%, from 800 units in 2019-20 to 3,500 units in 2021-22, and boosting the internal product share by 3 percentage points.

- Successfully led and managed cross-functional teams of 10-12 people, and represented the company at renowned international trade shows across Europe and Asia. Significantly expanded the client base in APAC and Europe through strategic partnerships and business collaborations.- Formulated and executed robust sales and marketing strategies, including delivering persuasive sales presentations, negotiating prices, and ensuring on-time delivery, resulting in exceptional customer satisfaction and repeat business.- Drove high-performance search campaigns on Google, optimizing bidding strategies, enhancing quality score, and conducting effective A/B testing, which resulted in improved conversions, CTR, and CPC reductions.- Spearheaded Tier 1 Client Relationship Management, ensuring customer delight and loyalty through personalized after-sales services and support.- Developed and implemented a new, highly effective complaint resolution system, significantly reducing response time and enhancing overall customer satisfaction levels.- Overhauled the company's yarn-related product catalogues and marketing collaterals, ensuring they effectively communicate the brand's value proposition and offerings to the target audience.

- Conducted extensive audit and fraud investigations for a diverse portfolio of companies, ranging from medium-sized enterprises to multinational corporations.- Designed, implemented, and audited robust internal control systems for critical business processes, ensuring operational efficiency and mitigating risk.- Maintained compliance with regulatory norms and laws, including adherence to statutory dues and reporting requirements.- Demonstrated specialized expertise in key areas such as expense management, fixed assets, payroll, and procurement, driving process improvements and cost savings for clients.