Responsible for driving growth by leading the team for on-site merchandising and through collaborative campaign planning for the AJIO Business App (Fashion & Lifestyle brands), in liaison with internal teams.Site Merchandising:▪ Planned daily & weekly content calendars for key properties on the app basis performance & business metrics.▪ Streamlined information flow from input collation to publishing, across 5 business functions.▪ Collaborated with marketing & category teams to revamp category page layouts & content.Campaign Planning: ▪Planned app content for seasonal, festive and other special event campaigns by tying together inputs from on-ground teams & category teams.▪Planned strategic visibility for new brand launches across categories.▪Executed key initiatives in collaboration with marketing, category & on-ground sales teams.

Responsible for revenue and demand planning with relevant stakeholders at a city & category level. Driving growth by leading the team for online site merchandising & campaign planning, in liaison with internal teams.

Setting up & managing E-commerce capabilities to drive business globally through B2C & B2B operations for key brands – like Calvin Klein Home, Bellora Italy, Himêya – and private labels.Building business models for each platform to maximize profitability and operational efficiency, in liaison with the brand principle, internal and external stakeholders.Marketplace set-up:- Business Development for Calvin Klein Home in APAC region : Evaluated and onboarded vendors for taking CK Home live in the Asia e-commerce market through major platforms in China and SE Asia.- Executed Campaigns for Bellora Italy on Third Party Platforms like Westwing- Private Label Sales in collaboration with key marketplaces in India for developing new products for brands and generating online revenue.Brand Website Management:- New business growth for Himêya> Project managing the site revamp to enable global operations and e-commerce friendliness within 10 weeks; evaluated and onboarded vendors for tech, 3PL and payments> Overseeing daily operations of the site and aligning marketing campaigns through various channels- Existing brand website management for Bellora Italy> Planning design & feature roadmap with the tech vendor for revamping existing site> Liaising with warehouse and 3PL team based in Italy to manage day-to-day operations> Collaborating with the Social Media team and Italian consultants to plan relevant and impactful communication across channels

Managed Arvind’s portfolio of brands (Fashion & Beauty) to establish & grow brand presence online and drive profitability for the online business.Brand partnerships:- Ownership of the parent site and brand microsites end to end- Margin & Merchandise Management- Driving Operational efficienciesBusiness Planning:- Planned & executed monthly operating plans- Guided strategy & implementation of brand-specific digital solutions- Project managed cross-functional programs and launched new initiatives(Key projects – express cataloguing, advanced promotion capabilities, improving fulfilment rates)- On-boarded third-party solutions for improving customer experience, O2D time and site performance(Key Projects- express delivery, extensive payment options, elevated order tracking experience)Consumer Marketing:- Planned key communication for the brand across multiple channels to drive traffic and conversion- Planned customer retention and acquisition campaigns across brands internally and through alliances

- Aligned with key stakeholders to define, monitor & improvise internal and cross-functional SOPs- Launched the Net Promoter Score collection and evaluation program.- Hired & trained agents on the business and SOPs to ensure speedy issue resolution and timely communication- Coordinated with Marketing and merchandising team to run promotional and retention campaigns

- Planned and tracked launch-critical activities to ensure timely launch of NNNOW.com- Built key communication checkpoints for customers and stores across the consumer journey and order fulfillment journeys.- Conducted UATs with tech and product teams to test new features and prioritized new requirements