SixFigures is a strategic pharmaceutical sales and marketing business operating across Australia and New Zealand, dedicated to delivering exceptional value to trade partners through innovative, category-expanding products and competitive terms. Our dual-channel growth strategy features Tactical Launches, delivering immediate, market-ready solutions with exceptional trading terms for retailers. Simultaneously, our Strategic Launches bring high-impact, innovative products to market, designed to drive category growth and stand out with unique features that set them apart from existing competitors.Our commitment to building strong buyer relationships prioritises sustainable growth and mutual profitability. By introducing products that not only align with but expand key categories, SixFigures enables trade clients to diversify and strengthen their portfolios, enhancing their competitive edge with high-demand, high-margin offerings.Marketing efforts, centred on digital and social platforms, amplify our brand’s market presence and unique positioning. By targeting high-growth sectors such as Healthy Ageing, Life Longevity, Women’s Health, and introducing Traditional Asian Medicine to Western consumers in a relatable and compelling way, SixFigures cultivates partnerships that drive market innovation and deliver sustained value for trade partners throughout Australasia.

Efficient. Effective. Repeatable. Accountable. We’ve rebuilt the most common planning approaches as robust, structured planning products, removing the mystery, eliminating the waste to give you rapid alignment and practical outcomes.

In the last 3 roles I have been a key part of +$500M of incremental sales growth with a disruptive approach to marketing. Find out more at BUSINESS BOOTCAMP - BALI.This disruptive approach to reimagine your business is now accessible to anyone at Business Bootcamp BALI. If you are interested in a different approach to growth then perhaps we should talk.

With a reputation for growth through disruptive marketing, I am excited to be raising the consumers voice at Nando's to drive growth. An amazing brand destined to become the most loved restaurant brand in Australia, putting people at the heart of everything. The food is fantastic, people are brilliant and the purpose of "changing lives" could not be more motivating. This role is going to be great fun.

Rebuilding a fallen icon. • Sales growth from $100M to $300M for Darrell Lea in 3 years by working collaboratively with the leadership team.• Aligned the business to embrace risk and launch Darrell Lea into the highly competitive chocolate blocks market with $50M sales in the first 12 months. Won both Product of the Year and Woolworth New Product Launch of the year awards.• Established Darrell Lea as the clear leader in digital communications and integration creating an inside out brand bringing employees to the front for a real, authentic brand. • By taking calculated risks, achieved over $10M of media value via PR with the launch of blocks (No Worries Jan) and announcement of Darrell Lea going Palm Oil (Orangutan) Free. • Inspired a high-performance internal and external marketing team and partner group to deliver exceptional work that achieved results.

Pioneered the use of data to help businesses get better results from marketing• Started a successful, performance based sales business, with a diverse range of clients for 13 years, generating over $100M of growth. All built on data based decisions for marketing.• Identified business opportunities and delivered step changes in sales growth for clients.• Alongside data analysts, developed a methodology to convert granular sales data and consumers behaviour data, integrated with media partners into a growth partnership model. M&T were paid on results along with media partners. • Partnered with GE Money, GSK, RACV, GMHBA and Medibank on performance growth programmes along with numerous smaller businesses. • Changed the way many CEOs looked at marketing as a performance driver of growth.

• With the leadership team, increased sales by $250M over 4 years and moved Cadbury from Market leader to Market maker mentality. • Disruptive marketing took Cadbury to second most trusted brand in Australia in 2002 and again in 2003. • With the support of leadership team, transformed marketing to a consumer centric function with structure to reflect this.• Moved marketing investment from 55% to 75% consumer facing.• Engaged sales to pioneer events as a way to dominate displays in an impulse category. The 2000 Sydney Olympic sponsorship was the biggest ever undertaken. Australia turned purple.• Youngest ever director of Cadbury, selected to facilitate internal training of “Managing for Value” as a new way to look at strategy and good growth. Part of the Executive Leadership Programme.• Identified The Natural Confectionery Company acquisition as the most profitable way to make a further step change for sugar portfolio.

Merged two businesses from heamoragging losses to profits in 2 years in the biggest economic meltdown Indonesia has witnessed.