SEO Director and WebOps manager actively in the pursuit of the perpetual online growth of the POOP 911 brand, vision, online reputation, visibility, and ROI.Responsible for overseeing and implementing local SEO-driven content strategies for approximately 50k nationwide customer-facing web pages and over 200 Google Business Profiles and online properties.Responsible for managing the company websites, GCP hosting, DNS hosting, Google Business Profiles, Google Analytics 4… Show more SEO Director and WebOps manager actively in the pursuit of the perpetual online growth of the POOP 911 brand, vision, online reputation, visibility, and ROI.Responsible for overseeing and implementing local SEO-driven content strategies for approximately 50k nationwide customer-facing web pages and over 200 Google Business Profiles and online properties.Responsible for managing the company websites, GCP hosting, DNS hosting, Google Business Profiles, Google Analytics 4 reporting, Google Tag Manager, Google Search Console, and Looker Studio.Responsible for overseeing and navigating the ever-evolving search engine algorithm landscape, ensuring the company's online content remains relevant and highly ranked.Responsible for maintaining a well-designed website architecture that makes navigation intuitive for people and easy to index for search engines. Show less

Responsible for researching, strategizing, implementing, analyzing, and reporting on SEO and digital content marketing initiatives, as well as managing, training, and supporting in-house and remote team members and client-based personnel to meet client goals.Ensure page markup so Google can use structured data for rich snippets to increase CTR in SERPs.Ensure 'technically' perfect sites that are fully mobile optimized and easily crawled and indexed by search… Show more Responsible for researching, strategizing, implementing, analyzing, and reporting on SEO and digital content marketing initiatives, as well as managing, training, and supporting in-house and remote team members and client-based personnel to meet client goals.Ensure page markup so Google can use structured data for rich snippets to increase CTR in SERPs.Ensure 'technically' perfect sites that are fully mobile optimized and easily crawled and indexed by search engines.Ensure client facing client/company websites are as fast as possible (less than 3 seconds).Prioritize optimizing content for mobile devices.Gain deep understanding of target audience search habits to ensure most search to searcher satisfaction traffic as possible.Create SERP strategy best utilizing featured snippets, knowledge graphs, google images, structured data, user experience, page speed (AMP), voice search, mobile first indexing and a stronger focus on image search.Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.Manage and/or train remote teams of SEOs, copywriters, digital marketers, web developers, and web server/network administrators to meet client goals.Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). Show less

Providing and implementing search engine optimization strategy to support company and client objectives. Managing and performing SEO initiatives including keyword strategy, content optimization, and link building to maximize organic visibility on search engine result pages on Google, Bing and Yahoo.Developing and executing implementation of SEO strategies to drive online traffic. Defining requirements, tasks, and resources associated with SEO strategy. Managing, and articulating SEO… Show more Providing and implementing search engine optimization strategy to support company and client objectives. Managing and performing SEO initiatives including keyword strategy, content optimization, and link building to maximize organic visibility on search engine result pages on Google, Bing and Yahoo.Developing and executing implementation of SEO strategies to drive online traffic. Defining requirements, tasks, and resources associated with SEO strategy. Managing, and articulating SEO campaign performance details, deliverables, and timelines to clients, team members, directors and executives. Show less

Developed, implemented, and maintained a highly successful long-standing in-house SEO program built on branding Ideal Image as America’s one and only laser hair removal exclusive company by maximizing local and national target-market-driven organic/non-branded search engine traffic to idealimage.com.Produced an average of 25% YoY growth from organic/non-branded search engine traffic.Generated monthly multi-million-dollar revenue streams from organic/non-branded search engine… Show more Developed, implemented, and maintained a highly successful long-standing in-house SEO program built on branding Ideal Image as America’s one and only laser hair removal exclusive company by maximizing local and national target-market-driven organic/non-branded search engine traffic to idealimage.com.Produced an average of 25% YoY growth from organic/non-branded search engine traffic.Generated monthly multi-million-dollar revenue streams from organic/non-branded search engine traffic.Represented the highest marketing channel ROI company-wide for 10 years.Responsible for taking idealimage.com from a Google organic search listing position of #837 in 2004 to #1 from 2005-2014 for the search term laser hair removal.Followed online search trends and observed internet search traffic behavior for identifying existing web marketing gaps, pointing out new web marketing opportunities, and accurately gauging quarterly marketing spend.Designed, coded, and maintained all company websites, landing pages, and intranets.Built the corporate intranet into a DNN CMS platform, setup corporate departments and 500+ security-based user profiles, and trained department heads how to edit and manage their respective sections.Resolved all website related help desk tickets company-wide for all corporate and franchise center locations.Implemented live chat system (by Liveperson) on idealimage.com, and ran help desk chat support for multiple teams of online chat agents operating out of call centers based in Tampa, FL and Milwaukee, WI. Show less