Senior Digital Marketing Analyst / Integrated Marketing Project Manager
Washington, Dc, Us
AARP, CITY, STATE, 4/2017 TO 5/2018SENIOR DIGITAL ANALYST• Accountable for digital strategy, API development, mobile app experience, tag development/tracking, test and target, trending analysis, and user experience design.• Spearhead core insights from data to provide recommendations that drive fundamental improvements to site experience and increase performance against KPIs.• Craft digital dashboards and reports for presentations to management and various business units.• Deliver ad hoc reports and analysis to quantify impact of marketing campaigns.• Offer recommendations to support improvement of editorial, marketing, and technology efforts.• Partner with external data partners, agencies, and vendors to assist with data collection, reporting, and campaign tagging; provide expertise with data collection technologies and implementation such as Adobe SiteCatalyst, Data Warehouse, Report Builder, and Audience Manager.• Retain expertise with data collection technologies and its implementation such as Adobe SiteCatalyst, Google Analytics, Data Warehouse, Tableau/Crystal Reports, and Audience Manager.• Develop APIs, including REST API, JSON, AJAX, and JQuery.