Associate Brand Manager
Current• Contributed to defining brand positioning, messaging, and product assortments, aligning with market trends and consumer preferences.• Collaborated with cross-functional teams (design, product development, and sourcing) to ensure products met quality standards and market demands.• Analyzed sales data and market trends to provide actionable insights and optimize product offerings.• Supported the development of sales tools and resources for retail partners, driving product visibility and increasing sell-through rates.• Conducted market research to refine brand strategies and ensure product-market fit.• Managed day-to-day project timelines and communication between departments to ensure successful product launches and campaign execution.