I specialized in strategic initiatives across the company to optimize activities and processes that enhance business and customer value. 5-year B2C acquisition and retention strategy Cashback campaign strategy and testing various campaign settingsTraining and educating key account managers in Shopping Ads to boost vendor salesB2C marketplace brand identity marketing strategyChatbot implementationConsumer competition concept in collaboration with VisaStrategy to… Show more I specialized in strategic initiatives across the company to optimize activities and processes that enhance business and customer value. 5-year B2C acquisition and retention strategy Cashback campaign strategy and testing various campaign settingsTraining and educating key account managers in Shopping Ads to boost vendor salesB2C marketplace brand identity marketing strategyChatbot implementationConsumer competition concept in collaboration with VisaStrategy to increase first-time buyers► One of the pre-Christmas cashback campaigns I led resulted in 5% of all transactions on the marketplace platform. This campaign also demonstrated significant acquisition potential, as 69% of customers using cashback were first-time buyers. ► I led the chatbot implementation project: analysis and categorization of queries into groups helped identify the most common types of queries. This was followed by designing the flow of questions and answers towards the customer in collaboration with call center operators and a copywriter. After the chatbot deployment, ongoing effectiveness evaluation was necessary, as the chatbot automated 20% of inquiries in the B2C call center within the first few weeks and contributed to the improvement of the accuracy of customer requests. Show less

►PROJECT MANAGEMENT OF THE NEW CATEGORY AUKRO REAL ESTATEMarket and competitive researchCollaboration in designing the category websiteBusiness plan, strategy and service setupCommunication with brokers: introducing the service and optimizing based on feedbackOperations related to real estate listingsMarketing and PR services for real estate brokers►PROJECT MANAGEMENT OF THE NEW CAR VERIFICATION SERVICE (Aukro Ověřeno)Market and competitive… Show more ►PROJECT MANAGEMENT OF THE NEW CATEGORY AUKRO REAL ESTATEMarket and competitive researchCollaboration in designing the category websiteBusiness plan, strategy and service setupCommunication with brokers: introducing the service and optimizing based on feedbackOperations related to real estate listingsMarketing and PR services for real estate brokers►PROJECT MANAGEMENT OF THE NEW CAR VERIFICATION SERVICE (Aukro Ověřeno)Market and competitive researchCollaboration in designing landing pages for the serviceBusiness plan, strategy, and service setupCommunication with suppliers and clientsOperations related to the listing of verified carsMarketing of the service Show less

► Development and implementation of online marketing strategy for the Major & Small Domestic Appliances► Improving the efficiency of online marketing campaigns► By analyzing purchasing patterns in the MDA category, I identified frequently bought product combinations. Based on these insights, I designed a sales campaign with bundles and a discount on the second product, which led to a 15% increase in the vendor's sales. ◀️

► USER/CUSTOMER BEHAVIOUR ANALYSISAnalyzed customer behaviour and habits using tools as Google Analytics, heat maps, Marketing Miner, GoogleAds, and sKlik. Provided feedback for optimizing website features and product rangeCreated and evaluated customer surveys, recommending action steps ► ONLINE MARKETINGPlanned digital media strategiesLed projects to increase pay-per-click and organic trafficDeveloped audience segmentation strategies to personalize digital… Show more ► USER/CUSTOMER BEHAVIOUR ANALYSISAnalyzed customer behaviour and habits using tools as Google Analytics, heat maps, Marketing Miner, GoogleAds, and sKlik. Provided feedback for optimizing website features and product rangeCreated and evaluated customer surveys, recommending action steps ► ONLINE MARKETINGPlanned digital media strategiesLed projects to increase pay-per-click and organic trafficDeveloped audience segmentation strategies to personalize digital marketingFocused on the effectiveness and performance of campaigns (ROI) Coordinated digital activities including PPC, display, SEO, affiliate marketing, email marketing, and social mediaMaintained daily-based communication with product managers, SEO and e-commerce specialists, web developers, graphic designers, and the marketing departmentSpecialized in smartphones, small domestic appliances, and sport products► INTERNAL AND EXTERNAL COMMUNICATIONServed as chief editor of the internal newsletter on online marketing – planned articles, organized editors, and proofread contentCreated newsletters for customers about sports productsManaged cross-sell and up-sell email campaigns Show less

► Conducted buying and demand planning, forecasting, and deal negotiations► Analyzed costs and sales data► Communicated and negotiated with suppliers daily regarding exclusive prices/models, pre-orders/sell-out activities

► EXTERNAL MARKETING COMMUNICATIONDeveloped and managed brochures, newsletters, social media content, invitations, and marketing collateralCollaborated with PR specialists► CLIENT EVENTSExecuted client seminars and conferences, corporate events, sponsorships, and business community activities► DATABASE MARKETINGMaintained of client database and CRM system► ADMINISTRATIVE DUTIESPrepared client and marketing reportsHandled various administrative… Show more ► EXTERNAL MARKETING COMMUNICATIONDeveloped and managed brochures, newsletters, social media content, invitations, and marketing collateralCollaborated with PR specialists► CLIENT EVENTSExecuted client seminars and conferences, corporate events, sponsorships, and business community activities► DATABASE MARKETINGMaintained of client database and CRM system► ADMINISTRATIVE DUTIESPrepared client and marketing reportsHandled various administrative tasks► OTHER RESPONSIBILITIESConducted research projectsManaged ad hoc marketing projects Show less

► SEGMENT MARKETINGControlled and managed marketing activities for various client segments, including freelancers, lawyers, mortgage clients and external advisors, German-speaking corporate clientsHandled branch network management for regional marketing, arranging events, negotiating contracts, and managing and controlling the regional marketing budget► ONLINE MARKETINGManaged and administered of the Internet and Intranet content management system for online… Show more ► SEGMENT MARKETINGControlled and managed marketing activities for various client segments, including freelancers, lawyers, mortgage clients and external advisors, German-speaking corporate clientsHandled branch network management for regional marketing, arranging events, negotiating contracts, and managing and controlling the regional marketing budget► ONLINE MARKETINGManaged and administered of the Internet and Intranet content management system for online activities► NEGOTIATIONNegotiated trade terms and prices with suppliers, including graphic studios, printers, POS vendorsNegotiated terms for internal and external events and collaborated with partners on employee discount programs► EVENT MANAGEMENTPlanned, executed, and evaluated a variety of client and employee events without involving any event agency, including vernissages, business breakfasts, golf tournaments, theater outings, family days, and employee events► INTERNAL & EXTERNAL COMMUNICATIONPrepared and managed of press releases and news for the intranet,internet, and mediaContributed to internal newspaper and administrated the employee discount program► ANALYTICAL & ADMINISTRATIVE TASKS Conducted statistics and analyses for sales department, evaluated financial effectiveness, and recommended adjustmentsManaged of all marketing materials and POS, monitored budget execution, and ensured costs aligned with approved budgets and segment plans Maintained records of orders and prepared contracts Show less

► BUSINESS PARTNER FOR MANAGERSOrganized educational programs for employees, focusing on key talentsPrepared and executed career and development plans► HR MANAGEMENTPrepared yearly training plans and budgets, monitored the execution of seminars to meet managerial requirementsManaged performance appraisals by using merit ratings to prepare and execute training and development plansOrganized employee events such as Days of HealthCoordinated the internal training… Show more ► BUSINESS PARTNER FOR MANAGERSOrganized educational programs for employees, focusing on key talentsPrepared and executed career and development plans► HR MANAGEMENTPrepared yearly training plans and budgets, monitored the execution of seminars to meet managerial requirementsManaged performance appraisals by using merit ratings to prepare and execute training and development plansOrganized employee events such as Days of HealthCoordinated the internal training program for new employeesAdministrated e-learning courses and produced new courses in collaboration with the service provider► HR ADMINISTRATIONOversaw onboarding and offboarding processes for employeesParticipated in end-of-month payroll activities Show less

TRAINING PROJECT MANAGEMENT► Ensured the smooth preparation and implementation of training projects with the support of the team► Planed and budgeted for educational projects► Negotiated terms with suppliers► Collaborated with marketing department to promote educational products and define target groups► Planned, executed, and evaluated educational projects