Alison C.
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Alison C. Email & Phone Number

CMO and General Manager of Digital Marketing at FOSUN 复星
Location: Jing'an District, Shanghai, China 11 work roles 3 schools
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Current company
Role
CMO and General Manager of Digital Marketing
Location
Jing'an District, Shanghai, China
Company size

Who is Alison C.? Overview

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Quick answer

Alison C. is listed as CMO and General Manager of Digital Marketing at FOSUN 复星, a with 17 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Alison C..

Alison C. previously worked as Head of Digital Marketing, Digital & Innovation, China at Capitaland and VP, Data-Driven Marketing Service at Sweetmart Development Ltd. Alison C. holds Mba Degree from University Of Manchester - Manchester Business School.

Company email context

Email format at FOSUN 复星

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FOSUN 复星

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Profile bio

About Alison C.

• Over 20 years of experience in Interactive & Digital Marketing, as well as related experience across CRM and Data-Driven Marketing, worked for Internet/ Telecom/ Info-Tech Company and Digital Agency, familiar with both startup and MNC culture.• Deep understanding of multi digital services and tech domains, including social, e-commerce, MarTech, ADTech, SearchTech and etc., know well online product development process, with outstanding strategic planning, user experience design and behavior analysis skills.• Extensive experience in project management, account management, corporate management and etc., excellent cross-departmental collaboration and team building & management capabilities, the highest direct management team of more than 30 people.• Good at promoting corporate innovation and “ bring the concept down to earth", including CDP, Ali/JD ECRM, WeChat SCRM & Mini-Program, Omni-Channel CRM, New Retail Solution and many more.

Listed skills include Sales And Account Maintenance, Client Relation Management, Human Resource Management, Project Analysis And Consultation, and 46 others.

Current workplace

Alison C.'s current company

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FOSUN 复星
Fosun 复星
CMO and General Manager of Digital Marketing
Shanghai, China
Website
Employees
17
AeroLeads page
11 roles

Alison C. work experience

A career timeline built from the work history available for this profile.

Cmo And General Manager Of Digital Marketing

Shanghai, China

Cmo And General Manager Of Digital Marketing

Current

中國 上海市

上海复星星选数据科技

May 2021 - Present

Head Of Digital Marketing, Digital & Innovation, China

China

Jun 2019 - May 2021

Vp, Data-Driven Marketing Service

Sweetmart Development Ltd

Shanghai, China

SweetMart, one of Alibaba strategic partners, the largest retailer ad-network in china, provides Target Marketing services for retail brands through hypermarkets & supermarkets transaction data and shopping behavior. The division is focused on business innovative of consumer data.Responsible for data service innovation and product development, leading WeChat/Ali/JD collaboration, cross-functional team collaboration, platform operations, and client service team building & management.

Mar 2016 - Aug 2018

Head Of Multi-Channel Marketing Service Division

Shanghai, China

Acxiom - the world leader in customer data management, provides data-driven marketing service and data management solution for Top 100 companies in the world. The first agency to advocate data connectivity and develop DMP in China.Responsible for overall operation and management of consultant team, data analysis team, campaign operation team and EDM/SMS/MMS execution team (with 6 director level members), focus on guiding innovative projects to achieve business goal.

Jan 2014 - Nov 2015

Leader Of Innovative Team Apac

Shanghai, China

Responsible for the implementation and delivery of Consumer Data Management Platform (CDP) and related solutions for APAC, including data collection and digital marketing solutions, sales support, product operation and optimization, media partners & retailer partners collaboration, team building and etc.

Nov 2012 - Dec 2013

Business Director

Shanghai, China

Responsible for key accounts management, providing total digital solutions and services and leading internal & external teams collaboration for client, work closely with branding team or marketing team.

Apr 2011 - Aug 2012

Associate Business Director

Shanghai, China

Oct 2010 - Mar 2011

Account Director Of Interactive Marketing Team

Shanghai, China

Leader of SEM (Paid Search) TeamResponsible for key accounts management of SEM business (keyword strategy, creative and content, operations, optimization and etc.) and Google & Baidu cooperation.

Oct 2009 - Jul 2010

Business Director

Taipei, Taiwan

Responsible for overall P&L, deliverable and people management, leading cross-functional teams (account service, planning, technology, design and media) to provide online total solutions for clients. (Including digital strategy, creative design, media buying, website production & management and etc.)

Aug 2008 - Apr 2009

Digital Marketing Specialist

Taipei, Taiwan

Project Manager/ Webmaster/ Digital Specialist of Marketing Division.Responsible for cooperate site & "the 1st e-commerce site of telecom industry in Taiwan" (from design, development to operation), digital marketing campaigns, online related projects, outsourcing supplier management, outsourcing budget management and etc.

Sep 2004 - Apr 2008
Team & coworkers

Colleagues at FOSUN 复星

Other employees you can reach at fosun.com. View company contacts for 17 employees →

3 education records

Alison C. education

Mba Degree

University Of Manchester - Manchester Business School

Diploma

International Academy Of Design & Technology, Toronto
FAQ

Frequently asked questions about Alison C.

Quick answers generated from the profile data available on this page.

What company does Alison C. work for?

Alison C. works for FOSUN 复星.

What is Alison C.'s role at FOSUN 复星?

Alison C. is listed as CMO and General Manager of Digital Marketing at FOSUN 复星.

Where is Alison C. based?

Alison C. is based in Jing'an District, Shanghai, China while working with FOSUN 复星.

What companies has Alison C. worked for?

Alison C. has worked for Fosun 复星, Capitaland, Sweetmart Development Ltd, Acxiom, and Nurun.

Who are Alison C.'s colleagues at FOSUN 复星?

Alison C.'s colleagues at FOSUN 复星 include 吴毅飞, 钱茂华 Lilian Qian, Hsin Ju Yang, Mengyang Liu, and Sally Shu, Cfa, Cpa.

How can I contact Alison C.?

You can use AeroLeads to view verified contact signals for Alison C. at FOSUN 复星, including work email, phone, and LinkedIn data when available.

What schools did Alison C. attend?

Alison C. holds Mba Degree from University Of Manchester - Manchester Business School.

What skills is Alison C. known for?

Alison C. is listed with skills including Sales And Account Maintenance, Client Relation Management, Human Resource Management, Project Analysis And Consultation, Search Engine Marketing, Online Advertising And Marketing, Online Social Network Strategy And Marketing, and Website Development/ Platform Integration And Service Design.

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