Alison C. Email and Phone Number
Alison C. personal email
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• Over 20 years of experience in Interactive & Digital Marketing, as well as related experience across CRM and Data-Driven Marketing, worked for Internet/ Telecom/ Info-Tech Company and Digital Agency, familiar with both startup and MNC culture.• Deep understanding of multi digital services and tech domains, including social, e-commerce, MarTech, ADTech, SearchTech and etc., know well online product development process, with outstanding strategic planning, user experience design and behavior analysis skills.• Extensive experience in project management, account management, corporate management and etc., excellent cross-departmental collaboration and team building & management capabilities, the highest direct management team of more than 30 people.• Good at promoting corporate innovation and “ bring the concept down to earth", including CDP, Ali/JD ECRM, WeChat SCRM & Mini-Program, Omni-Channel CRM, New Retail Solution and many more.
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Cmo And General Manager Of Digital MarketingFosun 复星Shanghai, China -
Cmo And General Manager Of Digital MarketingFosun 复星 May 2021 - Present中國 上海市上海复星星选数据科技 -
Head Of Digital Marketing, Digital & Innovation, ChinaCapitaland Jun 2019 - May 2021China -
Vp, Data-Driven Marketing ServiceSweetmart Development Ltd Mar 2016 - Aug 2018Shanghai, ChinaSweetMart, one of Alibaba strategic partners, the largest retailer ad-network in china, provides Target Marketing services for retail brands through hypermarkets & supermarkets transaction data and shopping behavior. The division is focused on business innovative of consumer data.Responsible for data service innovation and product development, leading WeChat/Ali/JD collaboration, cross-functional team collaboration, platform operations, and client service team building & management.
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Head Of Multi-Channel Marketing Service DivisionAcxiom Jan 2014 - Nov 2015Shanghai, ChinaAcxiom - the world leader in customer data management, provides data-driven marketing service and data management solution for Top 100 companies in the world. The first agency to advocate data connectivity and develop DMP in China.Responsible for overall operation and management of consultant team, data analysis team, campaign operation team and EDM/SMS/MMS execution team (with 6 director level members), focus on guiding innovative projects to achieve business goal. -
Leader Of Innovative Team ApacAcxiom Nov 2012 - Dec 2013Shanghai, ChinaResponsible for the implementation and delivery of Consumer Data Management Platform (CDP) and related solutions for APAC, including data collection and digital marketing solutions, sales support, product operation and optimization, media partners & retailer partners collaboration, team building and etc.
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Business DirectorNurun Apr 2011 - Aug 2012Shanghai, ChinaResponsible for key accounts management, providing total digital solutions and services and leading internal & external teams collaboration for client, work closely with branding team or marketing team. -
Associate Business DirectorNurun Oct 2010 - Mar 2011Shanghai, China
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Account Director Of Interactive Marketing TeamZenith Oct 2009 - Jul 2010Shanghai, ChinaLeader of SEM (Paid Search) TeamResponsible for key accounts management of SEM business (keyword strategy, creative and content, operations, optimization and etc.) and Google & Baidu cooperation. -
Business DirectorShanger Digital Agency Aug 2008 - Apr 2009Taipei, TaiwanResponsible for overall P&L, deliverable and people management, leading cross-functional teams (account service, planning, technology, design and media) to provide online total solutions for clients. (Including digital strategy, creative design, media buying, website production & management and etc.) -
Digital Marketing SpecialistTaiwan Mobile Sep 2004 - Apr 2008Taipei, TaiwanProject Manager/ Webmaster/ Digital Specialist of Marketing Division.Responsible for cooperate site & "the 1st e-commerce site of telecom industry in Taiwan" (from design, development to operation), digital marketing campaigns, online related projects, outsourcing supplier management, outsourcing budget management and etc.
Alison C. Skills
Alison C. Education Details
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University Of Manchester - Manchester Business SchoolMba Degree -
Certification -
International Academy Of Design & Technology, TorontoDiploma
Frequently Asked Questions about Alison C.
What company does Alison C. work for?
Alison C. works for Fosun 复星
What is Alison C.'s role at the current company?
Alison C.'s current role is CMO and General Manager of Digital Marketing.
What is Alison C.'s email address?
Alison C.'s email address is di****@****ail.com
What schools did Alison C. attend?
Alison C. attended University Of Manchester - Manchester Business School, Shih Hsin University, International Academy Of Design & Technology, Toronto.
What skills is Alison C. known for?
Alison C. has skills like Sales And Account Maintenance, Client Relation Management, Human Resource Management, Project Analysis And Consultation, Search Engine Marketing, Online Advertising And Marketing, Online Social Network Strategy And Marketing, Website Development/ Platform Integration And Service Design, Technical Application And Efficiency Analysis Of Tracking Tool, Website Management And Ecrm, Visual/navigation Design Driven By User Experience, Crm.
Who are Alison C.'s colleagues?
Alison C.'s colleagues are Florencia Yang, Jiaxin Li, Jason Huang, 林煜阳, Celine Low, Mengxue Yu, Jue Chen.
Not the Alison C. you were looking for?
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2justinwine.com, bcg.com
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Alison Boivin
Assessment Development Manager | Director Of Admissions K-12 | Education Testing And Education AssessmentsAtlanta, Ga1riversideinsights.com
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