Head Of Business Operations
CurrentShare Car (subsidiary of ASSA Rent (IDX: ASSA)) is the pioneer of B2C Self-Drive Car Rental App in Indonesia.Responsible for managing 7 operations below to deliver best service experience to Share Car consumers and grow as a sustainable and profitable mobility start up company: 1. Location sourcing, 2. New Member Acquisition, 3. Billing and Administration, 4. Price and Promotions, 5. Fleet Management, 6. Business Development, 7. Call CenterSPECIAL PROJECTS- Project Manager App v2.0 launched Jan 2021, collaborated with overseas software developers to achieve COMPATIBILITY 78% all car types and reduced 73% DOWNTIME.- Successfully executed CEP initiatives to ensure survival during Covid by negotiating 25-40% reduction of parking costs (2020-2022) with all locations, ran “Fully sanitized cars” campaign to convey as the safest transportation medium, resulted in only 15.9% REV dip while maintaining 67,7% UTILIZATION during Covid.- Launched SC in Bali start 2022, at various hotels, malls in Kuta, Seminyak and the Airport. Within 3 months, achieved AVG REV IDR 3.87 mio/car and 39.19% UTILIZATION, despite ruthless car rental competition and Bali still recovering from Covid.- Outsourced non-core operations (vehicle inspection and clean up) at >90 locations across JABODETABEK (6.437 km² of land mass to cover), resulted in 59% OPEX reduction while increasing AVG inspections by 32%ACHIEVEMENTS- Business Growth: established partnerships with local major retail chains (Lottemart, Indogrosir, Ramayana, Transmart) as dedicated locations. (See: sharecar.co.id/en/lokasi). Locations growth 30% annually since 2018.- Boost Utilization: Initiated w/day vs w/end demand rebalancing via promos: “Monday Madness”, “Weekday Wonders” and achieved 187% w/day RIDE increase in Feb 2020.- Members Acquisitions: Capitalizing TikTok rise as #1 Social Media in Indonesia in Jun 2020 to acquire new members, resulted in 347% new members increase despite minimal branding due to covid.