1. Data Analysis and Customer Experience Optimization- Analyzed over 200 customer interaction data points to identify patterns and trends in user behaviour.- Conducted detailed evaluations of user interactions with the app.2. Dashboard Automation and Reporting- Developed and implemented automated workflows to integrate Google Ads data with Google Sheets.- Created 3+ comprehensive dashboards in Looker.

1. Brand Development and Market Strategy- Created a strong brand identity, defining values, mission, and unique value propositions.- Developed and executed strategic plans for market launch, driving growth and establishing market presence.2. Marketing and Stakeholder Relations- Enhanced brand visibility and recognition through targeted marketing and market research.- Optimized campaigns using data-driven insights to achieve the target of ROI.- Built and maintained relationships with 20+ stakeholders to support business growth.

Roles:1. Data Analysis and Strategy Development- Analyzed and forecasted customer data and traffic for GoPay business promotions.- Utilized forecasting models to predict future trends and opportunities, enabling proactive decision-making and strategic planning.2. Automation of Dashboard System- Initiated the creation of automation for a multifunctional dashboard system.- Providing an in-depth analysis of campaign performances using mySQL tools

Roles:1. Created Marketing Campaign Promotion:- Executed promotional campaigns monthly from end to end- Collaborated with teams to develop strategic promotional initiatives, driving engagement and conversion rates.2. Analyzed Data Transaction:- Conducted detailed analysis of customer transaction behaviour to identify trends, patterns, and opportunities for optimization.- Utilized data insights to drive strategic decision-making and improve ROI on marketing investments.

Roles: 1. Handled documents associated with the marketing campaigns, from merchant contracts through the campaign performance report.2. Coordinated with multifunctional teams to ensure the delivery of completely clear and strategically focused marketing communications

Roles:1. Created a Work Breakdown Structure (WBS), Project Progress Report, and Minutes of Meeting (MoM) to track project progress.2. Established and maintained communication and negotiating channels with numerous stakeholders to meet their expectations.

Roles:1. Drive Operational Effectiveness in Campus Events- Actively participated in campus events to enhance operational effectiveness within the group.- Bolstered community presence, attracting a more diverse and talented demographic.2. Game-Changing Initiative for Project Management Learning- Led a revolutionary initiative to transform project management learning.- Implemented hands-on experience by working on real projects instead of relying solely on theoretical concepts.- Resulted in a remarkable 60% increase in member satisfaction.