* Strategic Marketing & New Business *I bring over twenty years of experience in commercial marketing and brand management, I have a proven track record of shaping strategies based on market demand and customer needs, driving organizational transformation. Leveraging my creativity and critical thinking, I’ve successfully built marketing functions from scratch, managed marketing activities and customer services, and executed new business strategies to make a meaningful impact in the business landscape. My strong organizational skills and attention to detail ensure the timely delivery of projects within scope and budget. * Values & Personal Approach *My empathetic interpersonal and communication skills enable me to build trust-based relationships across various boundaries and influence decision-making at the highest levels. As a positive and pragmatic leader, I manage multi-disciplinary teams with an ethos that fosters cohesion, innovation, and impact. I place great value on integrity, impact, and innovation in all my professional activities.