Ditte Lunde Hardahl Email & Phone Number

Aarhus, Dk

Aarhus, Central Denmark Region, Denmark

Responsible for running ok.dk. Focus on optimizing the online customer experience and sales across the product portfolie of OK a.m.b.a. Part of the CMO organisation. Team lead of 6 FT.[Maternity cover running until 30.9.2025]

Herning, Midtjylland, Danmark

Global responsibility for DtC ecom sales. Localized in 4 languages. Distribution worldwide.Operational responsibility for all platforms running via Shopify (maileg.com, mailegusa.com, mailegwholesale.com) — covering both DtC and BtB sites.Managed the transition from Magento to Shopify for the BtB business (go live June 2024).Part of a newly established C-level management team.Teamlead of 1 FT + global colleagues in a matrix setup.

Midtjylland, Danmark

Accountable for brand management, commerciel responsible for ecom sales and product owner for new business initiatives crossing offline/online. Leading the merge of two cross-functional teams into one, with proven high employee satisfaction score.Revisit all marketing initiatives and agreements offline and online, to reconsider / built according to strategy. Leveraging data analytics (offline and online) on marketing performance to move towards data driven decision-making across the organisation. An every-day eager to lead my team and colleagues toward an enhanced (seamless) customer experience.Team lead of 11 FT.

Lystrup, Region Midtjylland, Danmark

Accountable for the omnichannel strategy and ecommerce business. Building the omnichannel business from scratch with first launch in Feb 2020 as Click & Collect, and secondly Home Delivery in March 2020. Plantorama.dk and +15 Danish garden centers as fully connected in the omnichannel experience. With own local last mile service and no central warehouse. Responsible for web development on end-to-end customer experience and commerciel responsible for CRO, with focus on optimizing product enrichment process, site search, PDP, PLP, product recommendations, checkout flow etc. (Launched PIM and DAM system in 2022).Team lead of 7 FT.

Aarhus

Operationel Team Lead of all B2C Omnichannel initiatives covering +2700 retail stores across 20 brands and 14 markets. Part of building / forming Omnichannel from start in BESTSELLER. - Develop, set alive, improve and run Click & Collect. Incl. the capability to track upsell performance in store. - Develop, set alive, improve and run Ship from Store concept to extend assortment range, enable local fulfillment and achieve faster delivery. Both via own ecommerce and via third party marketplace. - Develop, set alive, improve and run Online Return in Store, incl. performance tracking in store. - Run test of in-store ordering / endless aisle across 3 brands and 5 countries. - Run test of mobile payment with credit ability via App in physical stores.- Achieve Buy-in from internal & external partners / all management levels on the omnichannel concepts. Educate, onboard and provide ongoing support to stores in running the concepts. - Overall focus on strengthening initiatives that enabled BESTSELLER to meet customers' demand for a shopping experience independent of channels.Team lead of 5 FT

Aarhus

Establish and realise the value of Omnichannel concepts in BESTSELLER by linking the retail and online business. Initiate, implement and run Omnichannel concepts covering Click & Collect, Online Return in Store, Ship from Store, Instore Ordering / Endless Aisle and more.

Tranbjerg, Aarhus

Project Manager as part of the Programme Management Office, aiming for strategically prioritise, plan and manage the right projects across the CFO organisation. Further, the focus was to extend best practice of project management organisation wise, to ensure a consistent approach to projects.

Tranbjerg, Aarhus

Project coordinator for openings of new stores at the Swiss, Dutch, Spanish and Turkish market (VERO MODA, JACK & JONES, VILA and PIECES). Managing the end-to-end process covering lease conditions, store design, contractor agreement, setting store team, and realise store opening (+30 store openings). Combined with adhoc strategic initiatives to optimize the operational setup in accountable countries with a total of +80 stores.

Subject of Thesis: Enterprise Risk Management in business processes and projects. Main focus based on risk analysis of Express Collections in fast fashion retail.

Project Management

Msc., Cand. Merc In Finance And International Business

Master thesis covering Risk Assessment of fast fashion / express collections. Degree 12.

Bsc., Economics And Business Administration, Ha

Bachelor assignment - degree 12.