As UX Research Manager at Atomic, I am dedicated to uncovering deep insights into user behaviours, needs, and motivations to drive product innovation and improve user experiences. My role involves overseeing the end-to-end research process, from defining objectives and designing studies to analysing data and presenting actionable insights to cross-functional teams.Key responsibilities include:• Developing and executing comprehensive research strategies that align with business goals, ensuring that insights inform design, product, and marketing decisions.• Providing guidance on research methodologies, study designs, and data interpretation to deliver high-impact findings.• Collaborating closely with product managers, designers, and engineers to integrate research insights into the product development process, ensuring user-centric solutions.• Conducting both qualitative and quantitative research methods, including usability testing, interviews, surveys, and data analysis, to gain a holistic understanding of user needs.• Advocating for the user across all stages of product development, ensuring their voice is central in decision-making.• Driving continuous improvement in UX research practices, tools, and processes to enhance the quality and relevance of research outcomes.Through this role, I enable the creation of user-friendly, impactful products that align with business objectives while delivering a seamless user experience.

I help organisations elevate their customer experience.Through customised research studies using leading-edge techniques, I provide expert guidance to help organisations...• Understand customer behaviours, motivations, and pain points.• Create offerings that seamlessly meet customer needs.• Deliver a consistent and satisfying customer journey across all channels.With over 25 of experience in marketing, I’m committed to passing on what I have learned during that time and supporting businesses with their marketing every step of the way.I’m a Fellow and active member of The Chartered Institute of Marketing and currently hold the post of Vice Chair of Communications, CIM Midlands.

Vice-Chair on CIM Midlands Board, responsible for its Marketing Communications to a community of over 3,000 members in the Midlands. My role as head of the CIM MIdlands Comms Team is to ensure that we inform Midlands-based marketers of the CIM content available to support them in their careers, promote the events and activities that they can engage in, and highlight the personal development opportunities availableProviding training, coaching, and consultancy in Marketing for SMEs in the Midlands regionA Fellow of the CIM.

As an Industry Skills Coach, I designed and delivered fully funded, CIM-accredited marketing courses for SMEs and GraduatesThe courses covered a wide range of topics and were designed to help participants improve their Digital Marketing and Marketing Skills.The role included:► Development of course content► Delivery of the workshops and provision of support for the accreditation process► Business Development including the promotion of the courses to SMEs in the D2N2 area► Monitoring the courses to ensure that the targets set by the funding bodies were met

At Kardia we view our clients' business through the eyes of your customer... what they want, what information they need and what will give them a great user experience!We help you to understand what makes your customers tick and recommend the best ways to engage with them.Our market research will tell you why your customers behave in the way they do and how best to influence and engage with them.And with social media and customer reviews being a major part of your customers' lives now, we make sure that you are providing great content and using the best marketing tools to promote your business and protect your professional reputation.Working together, we provide all the support you need - freeing up your precious time to concentrate on your business and making the most of life!

The Best Organisation is a consultancy that specialises in helping organisations to understand what motivates people to behave in a particular way be they customers, employees, suppliers, partners - anyone. We do this by using techniques that enable us to 'get beneath the surface' and gain insight into how people are thinking and processing information. In particular, we identify and work with the 'Values' (the things that really important to an individual or group) that are the primary drivers of behaviour and the 'Language Patterns' (i.e. the words and phrases) that will strongly influence their behaviour. This deeper level of understanding of what drives human behaviour is applied to executive coaching, team building, personal development, recruitment, customer buying behaviour and building customer relationships. It is also very valuable in securing employee and customer engagement and loyaltyWith over 20 years' experience in this field The Best Organisation has had many successes in unlocking development potential at all levels of management and in improving customer spend.

The Creative Quarter is Nottingham’s flagship project to support innovation & enterprise, with a particular focus on the area of the city which comprises The Lace Market, Hockley, Sneinton Market and the area around Biocity. It is currently a hub for creative and digital businesses home to Biocity, a leading incubator for the life sciences, and Antenna a digital media business hub. As Communications, Media & PR Manager, I am responsible for:• Developing and implementing a clear strategy for the external communications, PR and press activity of The Creative Quarter company’s business support programme• Ensuring the widest possible reach for coverage on The Creative Quarter and its business support work locally, regionally and nationally. • Generating dynamic content about The Big House project, a partnership programme designed to support start-ups and SME's in the creative and digital sectors across Nottinghamshire & Derbyshire • Marketing the services delivered by The Creative Quarter company to the creative and digital industries sector, delivered through The Big House programme.

Dialogue is a leading provider of SMS broadcast services to B2B and B2C companies worldwide and has recently introduced the Dialogue SMART Hub to help network operators to grow revenues from brand marketing via SMS.As CMO, I was responsible for the marketing strategy, all aspects of the marketing mix and marketing budgets. More specifically, I was responsible for planning and executing effective marketing programs and processes to acquire customers globally, through new and existing channels and markets in order to support revenue goals. The role required utilisation of the latest, innovative marketing techniques and creating new ways of communicating with established and potential customers, as well as ensuring that all marketing communication and customer engagement delivered a customer intimate approach. Key activities included: product launches, branding, PR, event management, workshops, customer relationship management, online marketing and content. I helped Dialogue to strengthen their customer communications by using a Language & Behaviour (LAB) Profiling tool, to tailor communications to key Persona Profiles. Their mail campaigns using this approach, generated the best responses the company has ever seen in terms of click throughs and engaging with content.I also trained & coached the Sales & Marketing Teams in how to use LAB Profiling when preparing content and when meeting customers F2F, so that they became self-sufficient in use of the technique and more flexible in their own communication style

In 1985 I set up a new company called Marketing Focus in partnership with a market analyst and a management consultant. Over time the company evolved into a medium sized, full service market research agency with in-house field and DP operations. In 1991 the company acquired limited company status and I became the Managing Director and Owner with a team of 20+ employees. We conducted qualitative and quantitative research projects for a wide range of medium to large sized private sector companies, public sector organisations (local and national government) and charities. During this time, I was introduced to the use of NLP techniques (specifically Language and Behaviour Profiling) in Market Research and started to develop this as a specialist service. This led to being commissioned to conduct many LAB Profiling based projects across a variety of market sectors and public sector initiatives including research with vulnerable members of the public.

I joined Allied Breweries as a research buyer responsible for commissioning ad hoc research studies on their major brands. After a year in this post, I was promoted to Marketing Manager for the Burton Brewery and was responsible for several key brands such as Burton Ale, a retail chain (Ind Coope pubs) and corporate PR. During my time with this company I was quite heavily involved in a ‘Greenfield project’ which brought about a complete reorganisation of the company and was driven by projections of future market trends. During this period, I was appointed as Interim Marketing Director

At Thomas Cook I worked within the Market Intelligence Unit where I was responsible for commissioning primary research, and conducting internal data analysis for both the retail and package holiday divisions.I was also responsible for designing, setting up and managing a customer satisfaction monitor that was used for quality control purposes.

I completed my Unilever Management Training Scheme at Research Bureau Ltd (now Research International). Here I was responsible for project management, responding to client briefs, briefing in quantitative work to the Field and DP departments conducting qualitative research, analysis and presenting and reporting on the research findings. I worked within a team that was primarily responsible for research into the food, drink & leisure sectors.

I joined the Unilever Management Training Scheme and was posted initially to Unilever Research at Port Sunlight to work with the Research Guidance Team. I had responsibility for designing and managing research projects into longer term consumer trends with the purpose of identifying key areas of product development. I had to liaise closely with the scientific research teams working on different product sectors and advise them on specific consumer needs that were likely to arise with the next 5-10 years requiring changes to existing product formulation and new product launches.