Digital Marketing Expert
Bengaluru, Karnataka, India
Managing all web marketing efforts and increasing quality leadconversions from all sources, including e-mail campaigns, Pay Per Clickcampaigns, search Engine Marketing (SEM), Social Media Marketing(SMM), Search Engine Marketing (SEO) Managed Budgets between $75,000 to $100,000 dollars per month(individual). worked on Search Engine Marketing and Social MediaMarketing. SEM key objective is to drive the traffic and reduce the PPC rate &increase the Conversion Rate (CRO) Increased CRO by 30% Writing client reports and constructing presentations; leveraging on weband social analytics tools to develop reports and provide insights &recommendations to management Execute tests, collect and analyse data, identify trends and insights toachieve maximum ROI in paid search campaign Identify opportunities to reach new market segments and expand marketshare both B2B and B2C Handling day-to-day Search Engine Marketing (SEM) activities includingcampaign planning, implementation, budget management, performancereview, and optimization of paid search campaigns and Increased theROAS by 50%