Divas Sadasivan Email & Phone Number

Thiruvananthapuram, Kl, In

• Support the strategic vision for the corporate communications function and contribute to the organisation’s objectives through the development and execution of integrated communication activities.• Manage the corporate website, business-specific micro websites, and event portals to ensure that the platforms project the IBS brand well and tell a positive story about IBS’ continuing innovation, momentum, and commitment in the travel industry.• Responsible for on-page Search Engine… Show more • Support the strategic vision for the corporate communications function and contribute to the organisation’s objectives through the development and execution of integrated communication activities.• Manage the corporate website, business-specific micro websites, and event portals to ensure that the platforms project the IBS brand well and tell a positive story about IBS’ continuing innovation, momentum, and commitment in the travel industry.• Responsible for on-page Search Engine Optimization using Google Analytics and other third-party tools to ensure that the website consistently ranks well for targeted keywords. • Develop and manage the social media presence of IBS, through various Social Media channels (LinkedIn, FB, Twitter & YouTube) ensuring a robust reach for the brand.• Responsible for the design & development of digital marketing assets for various lines of business including product videos, marketing brochures, leaflets, print & digital advertisements, marketing mailers, executive summaries for RFP’s, etc.• Partner with business leaders and human resources to coordinate, collaborate and promote a strategic employee communication plan to achieve a culture of team excellence and transparency.• Developing KPIs and reporting of marketing communications metrics related to web, social, and other digital marketing platforms to gauge performance, optimize initiatives, establish best practices, and provide key insights to the senior management. Show less

Trivandrum

Trivandrum

Thiruvananthapuram Area, India

• Building and managing a comprehensive communication strategy for the Toonz group aimed at the domestic and international audience. • Guardianship of all brand identity for the Toonz group. Involved in the conceptualisation and design of marketing communication elements including Print advertisements, Sales pitches, TV commercials, Strategic proposals, Marketing collaterals, & Web ads.• Develop and manage the corporate website and ensure that it is optimised for driving relevant… Show more • Building and managing a comprehensive communication strategy for the Toonz group aimed at the domestic and international audience. • Guardianship of all brand identity for the Toonz group. Involved in the conceptualisation and design of marketing communication elements including Print advertisements, Sales pitches, TV commercials, Strategic proposals, Marketing collaterals, & Web ads.• Develop and manage the corporate website and ensure that it is optimised for driving relevant traffic.• Developing, implementing, and managing all internal communications, programmes, and initiatives, aligning with the global communications strategy.• Developing and executing a proactive media relations strategy including building and maintaining relationships with print, electronic, and broadcast media while acting as the company spokesperson.• Write/Edit press releases and ensure their dissemination in association with the PR agency & also wire broadcast channels. Show less

Leeds, United Kingdom

• Member of the team that dealt with the pilot retail banking products of the HBOS group. • Responsible for the evaluation of the banking products during its introduction stage for its effectiveness of branding on the targeted customers.• Ensure Anti Money Laundering (AML) compliance for the pilot product accounts.

Ma, Advertising And Marketing

Graduated with Honors in Advertising & Marketing. My dissertation titled 'Participation based Permission Marketing' scored the highest.

Mba, Marketing And Finance

Activities and Societies: Head of HOPE - Forum for management students in the University of Kerala. As the University third rank holder, I.

Professional Diploma In Digital Marketing

Learning digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize.

Advanced Diploma In Digital Arts And Web Engineering