Head of Geotoys, a leading brand in educational puzzles and toys. Responsible for all aspects of the business, including production, sales, and marketing.

Marketing With Div provides marketing advice, planning, and execution to small to mid-sized organizations.

- Have taught a graduate-level course in Management Principles in the School of Information and Library Science for five years- Earned above-average course evaluations in each section

• Developed the strategic vision to market AccountantsWorld's SaaS software to thousands of professional accountants across the US, and then built out the marketing team to execute that vision.• Co-authored an online marketing strategy plan and budget for the company. Impact: This plan reduced our acquisition cost per lead by over 30%, and earned our marketing team the Marketer of the Year award from a leading industry publication.• Developed and executed AccountantsWorld's strategy for targeted content, from planning and creation to delivery and optimization. Impact: We grew our LinkedIn influence by 10x in just over 12 months, and within 2 years were able to deliver over 9K ebook downloads per year.• Managed entire Web site re-design project through to implementation. Worked with a digital agency to create overall site structure and wireframes, and wrote copy for the new website. Also reshaped key elements of print and email marketing campaigns to align with the new site. Impact: 65% lift in SQLs (demo registrations) within 24 months.• After company's sale in 2021, I took on management of a 10-person Sales team in addition to Marketing. Developed strategy for Account-Based Marketing to high-intent accounts, and built out initial version of ABM with a technology provider and our Salesforce operations specialist.

Taught both undergraduate and MBA courses in marketing principles, market research / statistics, and marketing communications.

Taught undergraduate courses in both management and information systems at University of Maryland's Baltimore County (UMBC) campus.

- Facilitated the transition of the marketing and customer service functions for Advertising.com's self-service marketing solutions after the sale to AOL.- Served as subject matter expert for AOL's operations and technical arms in integrating Advertising.com's product development team.- Authored a blueprint for future marketing of the self-service solutions, and successfully presented this blueprint to AOL's CEO and executive team.

• Created initial business and marketing strategy for a suite of new self-service products targeted towards small advertisers.• Conducted market research to determine key product needs for our target markets, and then defined comprehensive business requirements for this online product suite based on these findings.• Wrote and implemented the first marketing plan for the new set of products, which included lead generation via online search and banner advertising, public relations, direct response, social media outreach, and print marketing.• These products, in their first year, helped Advertising.com / AOL triple its revenue from smaller advertisers.

- Led the marketing function for a division whose revenue grew from $1.4M to over $20M in less than 2 years.- Created and managed a diverse set of marketing channels, including grassroots, print, radio, and digital efforts in 30+ markets across the US- Hired, trained and managed a team of regional managers to execute detailed grassroots marketing campaigns to spur our growth.

• Developed comprehensive marketing plans to manage $1.1M annual budget. Introduced portfolio approach that included Web lead generation, Web site re-design, paid and natural search engine marketing, print advertising, public relations, e-commerce and nurturing for existing leads.• Drove overall cost-per-enrollment from $1100 before my direction to under $450 during my tenure, while increasing year-over-year enrollments by 40%.

Worked side-by-side with client business experts to write requirements for new technology tools and supporting processes.Performed data analysis and software QA on three different projects.