Denise Iverson Email & Phone Number

Texas, United States

• Lead strategic marketing operations by managing inbound lead workflows, automating processes, and overseeing a comprehensive martech stack to support campaigns and optimize sales alignment.
• Drive marketing analytics excellence, delivering actionable insights and creating performance dashboards for marketing, sales, executive leadership, and board presentations.
• Develop and execute high-impact growth marketing programs, including email campaigns, paid digital advertising, content syndication, and webinars, generating qualified leads and supporting revenue goals.
• Oversee a robust content marketing strategy, producing a diverse range of assets and coordinating editorial calendars to fuel demand generation and thought leadership.
• Spearhead social media initiatives, managing company profiles, daily content posting, and an advocacy program to amplify reach through employee engagement.
• Lead website management and optimization, ensuring seamless user experiences and effective lead capture across all web properties.

• Provided marketing consulting services for B2B companies committed to accelerating revenue growth. Executed a long-term project for an IT infrastructure company expanding into a new market segment and striving to move.
• Assessed and validated opportunities to achieve 10x revenue growth by conducting detailed market and competitive analysis using first and third-party research.
• Architected and led the execution of a 12-month (four phase) strategic go-to-market program that launched a growth trajectory to achieve pre-defined goals for pipeline, share of voice and advocacy within six months.
• Effectively reached, attracted, and influenced enterprise buyers in a $450 billion market, shifting the lead profile and pipeline mix toward larger revenue-generating opportunities.

• Partnered with the CEO to reinvent Ramp after divesting the company-founding product line from our portfolio. We redefined the brand around a remaining portfolio of three solutions targeting a new enterprise market and.
• Focused marketing priorities on brand identity and lead generation to drive market awareness. Increased inbound leads an average of 85% each quarter to build the largest clean pipeline in company history.
• Established strong relationships with industry analysts in five major research firms, aligning their messaging to our brand positioning and influencing the way they covered Ramp and our top 10 competitors in the market.
• Managed 26 strategic and technology go-to-market relationships, opening new paths to revenue through ecosystem partnerships including Microsoft & IBM.
• Restructured sales and marketing processes to improve operational performance, capture measurable KPIs and generate actionable insights to inform business strategies.
• Assumed interim leadership of the global sales organization after nine months of stagnation and market retraction, growing sales by 88% in six months.

• Led product management and marketing initiatives that contributed to 300% product revenue growth YoY in the unified communications (UC) market.
• Introduced customer research and usability testing into the product management lifecycle, validating product features and design decisions for the successful launch of a strategic product in an adjacent market.
• Built brand equity to drive revenue growth in new and adjacent markets through dozens of customer and influencer advocacy programs, earning the company credibility and thought leadership position in the market.
• Developed the company’s first messaging platform to unify the entire workforce around a common brand story, driving consistency in core messages throughout all parts of the organization.

Dallas/Fort Worth Area

• Designed and executed programs for early-stage startup to validate product-market fit, align product to customer needs and expectations and establish the marketing platform.
• Conducted industry and user research to define, validate and prioritize all product requirements.
• Researched 16 competitors and compiled detailed intelligence for product management, executives, investors and analysts using market research, customer insights and hands-on product evaluations.
• Created messaging platforms and produced hundreds of company and product marketing materials.

Dallas/Fort Worth Area

• Led an optimization effort to transform the operational processes of distributed content marketing functions for this 20-year old US $1.4B global company, earning recognition by SiriusDecisions (Forrester) as the 2014.
• Established a multi-channel content strategy that modernized content marketing programs, improved brand perception, and generated demand in the marketplace while also streamlining content development processes.
• Conducted customer and market research to develop personas, messaging platforms, and content roadmaps aligned to customer needs and the buyers’ journey, then designed a new approach for digital, product and channel.
• Managed integrated marketing programs for strategic initiatives such as global campaigns (60 countries), product launches (four product families, more than 75 products), and annual global partner conferences.

Developed market positioning, led go-to-market programs, and managed all communications for employee transitions into a newly formed and growing business unit.

Acted on behalf of the Vice President of HP.com, coordinating the execution of operational tasks across a global organization of 250+ employees.

Led the Center of Excellence for digital analytics and insights for HP.com, an international team of 10 analysts responsible for setting strategic direction and managing a decentralized analytics model.

Established a new function of Marketing to showcase EDS’ expertise and assist sales pursuit teams in capturing $10B in potential revenue.

Supported EDS.com and the EDS intranet as a content manager, user experience practitioner, search administrator, web analytics manager and application developer.

Bachelor Of Arts, Mathematics, Education, German

Masters Of Science, Applied Cognition And Neuroscience

Activities and Societies: Phi Kappa Phi