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Brewbound is New Zealand's premium online liquor store offering an extensive range of beer, wine, spirits and premium gift boxes for delivery nationwide. Brewbound was featured in the likes of NZ Herald, Waikato Times, Stuff, The Urban List, and Playground in addition to amassing a following of almost 20,000 people collectively on social platforms.Responsibilities of my role included:- Developing and maintaining an eCommerce website on the Shopify platform.- Overseeing marketing strategy to enable growth on digital, print and OOH channels and achieve established KPIs.- Engaging 3rd party logistics providers and setting up back-end logistics systems for direct communication to and from the Shopify website.- Overseeing SEO marketing strategy to position the website as the number one result on Google for its respective industry.- Prepared inventory forecasts to eliminate supply chain disruption.- Successfully planning an exit strategy and selling the business in November of 2021.

I started this role as a retail assistant at a Super Liquor Chartwell and Te Rapa in Hamilton and later completed my LCQ and obtained my Manager's Certificate from the HCC to work as a licensed duty manager.