Divya Agarwal Email & Phone Number

Managed a BAU portfolio of enhancements, fixes and updates for the BPme product while supporting 3 major projects in roles as a Senior BA, Scrum Master, Test Analyst and Product Owner. Led delivery teams of 12-18 to enhance bp’s BPme mobile app supporting uptake by New Zealanders. Conducted research and collected data to drive feature enhancements, improving commercial results and CX. Worked with cross-functional teams and partners._________________________________★ Enhanced the BPme app (digital purchases at petrol stations, rewards) launching a rewards program in association with Woolworths in a NZ pilot for global adoption.★ Introduced acceptance criteria standards to all user stories (team of 50+). Trained team on Agile delivery principles, including user journey mapping, user stories, and acceptance criteria.★ Utilised customer feedback and integrated data sources to derive insights and create visualisations using Power BI, as an enabler for product strategy and feature prioritisation. Used data to drive a XXX% increase in sales through the app’s Wild Bean Café menu.★ Led a rapid implementation (60 days) of a single sign-on capability to protect personal data in compliance with data security standards.★ Delivered an integration to the global Uber Pro API as a Product Owner. Achieved a XXX% increase in Uber driver sign-ups.★ Drove a X% increase in customer satisfaction through feature prioritisation and UI/CX quality.★ Led requirements workshops with a broad range of stakeholder groups across NZ and Australia, mapping out current and future state processes, and deriving requirements and objectives for user story and acceptance criteria.★ Planned, optimised and facilitated quarterly planning sessions and ceremonies such as sprint planning, daily stand-ups, resource planning and risk management sessions.★ Implemented a new feature to provide Electric Vehicle (EV) charging locations. Managed wireframe development and approvals.

Chadstone, Victoria, Australia

Managed a digital portfolio of 60+ websites for nationwide shopping centres including Australia’s largest shopping centre, Chadstone. Developed standards, systems, and processes to support operations and optimisation work for the entire portfolio and took the lead on projects and campaigns. Recognised for driving continual improvement initiatives such as uplifting Agile delivery capabilities, driving automation and repeatability._________________________________★ Introduced Agile delivery principles to the portfolio and delivery team of 6-8 people, rolling out customer journey mapping, user stories and acceptance criteria. Increased visibility and engagement with project delivery through fortnightly showcases and retrospectives with senior stakeholder groups.★ Implemented workflow automation to create self-serve management of common requests built using Zendesk. Reduced ~$Xk p.a. of internal labour costs and improved customer experience.★ Redefined a backlog of 300+ tasks to 200 business-critical features with clear user stories and priority. Led delivering through planning sprints, story prioritisation, managing releases and sprint goals.★ Worked with internal and external stakeholder groups to develop process maps, conduct gap analysis and capture requirements for user story development.★ Significantly improved first-page search results and SEO performance rankings.★ Worked with UX/UI designers to enhance user experience on frameworks serving 60+ websites.★ Reduced divestment efforts from 15 days to 3 days (exiting client relationships) by building an E2E detailed divestment process and driving sign-off and reviews with governance and legal teams.★ Created an innovative digital gift guide for seasonal sales, driving a XXX% increase in page views.

Altona, Melbourne

Accountable for marketing operations and optimising digital marketing performance including the delivery of 6 major campaigns and marketing projects._________________________________★ Leveraged data and analytics capabilities, best practice digital marketing approaches, and comprehensive stakeholder engagement to drive exceptional results in digital marketing such as a 35% increase in email subscriptions, an open rate increase from 17% - 21% and increases in other key metrics and KPIs.

Melbourne

Melbourne, Australia

New Delhi Area, India

Pgdbm, Marketing & Sales

Masters in Sales and Marketing - International School of Business & Media (ISB&M), India

B Tech, Computer Science

Bachelor of Computer Engineering - BBDNITM, Lucknow