Divya Agarwal Email & Phone Number

Certified Scrum Product Owner (CSPO) with 6 years of experience as a Senior BA, Digital Product Lead and Digital Product Owner for bp and Vicinity Centres, delivering exceptional digital experiences for audiences of up to Xm people. 16-year career includes 5 years in digital marketing and analytics roles and experience spanning the telecoms, automotive, retail, and energy sectors. Proven Agile practitioner and Scrum leader, having achieved results leading cross-functional teams of 20+ and worked on large-scale Agile projects worth up to $Xm with onshore/offshore teams of 50+._________________________________KEY ACHIEVEMENTS + KEY PROJECTS★ Critical role in the launch of a loyalty program for bp and Woolworths NZ. Managed the transition to the new program under a contractually driven hard deadline in an $Xm project. Defined the scope and MVP and managed user stories and task prioritisation.★ Central role in achieving a XXX% increase in app-driven café sales at 200+ locations, achieved by data-driven optimisation of the app. Increased coffee sales via application by XX% YoY through menu optimisation and features. ★ Delivered UI and CX optimisations such as an Uber Pro API Integration project which delivered a XXX% increase in Uber driver sign-ups. Delivered a roadmap of enhancements driving CX - increased ratings in the App Store and Google Play.★ Implemented a single sign-on solution for the BPme app within a record 60 days. Influenced senior decision-makers to accelerate the project priority, secure resources, and fast-track change approvals._________________________________DIGITAL PRODUCT OWNER / SENIOR BUSINESS ANALYST► Certified Scrum Product Owner (CSPO) with 6 years of experience in Agile project delivery on 15+ initiatives up to $Xm.► 4 years as a Digital Product Owner leading releases of features, enhancements, fixes and updates. Defined and prioritised features and backlogs and developed roadmaps. Controlled scope and led user story development and research.► Managed a portfolio of 60+ websites for nationwide shopping centre.► 7 years using CMS - managing content design, development, deployment and updates including process workflows and optimisation. Experience with Umbraco, Storyblok & WordPress.► Managed the product development lifecycle E2E in both BAU releases and projects._________________________________CMS & DIGITAL PLATFORMSWordPress, Storyblok, Umbraco, monday.com, Salesforce Marketing Cloud, Adobe Campaign Standard, Campaign MonitorDATA & ANALYTICSPower BI, Tableau, Google Analytics, Firebase