Divya Behal Email & Phone Number

Noida, Uttar Pradesh, India

Expertise: Influencer Marketing, Category Management, Business DevelopmentKey Responsibilities(The Good Creator Co.)▪ Managing the P&L and driving business through Social Influencer model▪ Focusing purely on performance while tracking, views, conversions, and other keymetrics ensuring desired volumes / business and less wastageBulbul - (Acquired by The Good Glamm Group)▪ As a BRAND EXPERT Successfully launched Private Label brand “NOOR” and generated sales worth 3cr in 4 months without any investment exposure on the company’s sideo NOOR was 1st ever private label for influencers▪ Playing a pivotal role in creating a full funnel for driving sales by onboarding vendors with rightproduct mix & apt influencers ensuring right reach of the targeted audience▪ Made the category contributing 30 % of total business from non-existence, Lead a team of 3 in thecapacity of category manager role▪ Focus on achieving positive net margin by driving sales volume, margin improvement and managingP&L▪ 10x growth in business for women apparel category in FY 2021 - 22 as compared to FY 2020 - 21Key Achievements▪ Successfully Planned, Executed & launched private label for influencer marketing & achieving aturnover of 3 cr in a span of 4 months with a positive EBITA▪ 10 X Growth of Women Apparel category in a span of 1 year in bulbul

Noida

Working as Sr. Buyer with Homeshop18 since 6+ years & taking care of Sourcing for Women's Ethnic Wear category & managing a yearly business portfolio of 100 cr.

Noida

Buyer- Womens ApparelHomeshop18Feb 2010 – Present (6 year) Noida• Handling the sourcing of women's apparel for teleshopping division• Search for new prospective vendors, analyze their strengths, onboarding and management• Analyze requirements of the target customer and develop product line and suitable promotions for driving the category• Cost negotiation with vendors for better margins and coordination for timely delivery of merchandise.• Responsible for maintaining positive bottom line for the category while achieving the target top line• Strategic sourcing of products to achieve the target financial plan• Stock procurement, managing inventory level and stock correction • Analysis of sell through and contribution of various products to overall category.• Responsible for maintaining the life cycle of all products from start and in the process making sure that all products reach their full potential.• Maintaining suitable mix of the products and ensuring freshness in the category.• Inclusion of new products and sub categories to make the category a more versatile working model