StrategyPlanning and executing annual, monthly and campaign strategy for the brand and content on social mediaManaging social media communication & communication strategy for Men's portfolio Developing media promotion strategy basis campaign objective and evaluating/optimizing plans basis performance (Keeping a tab on spends, KPI, competition, working with effective ad formats)Communication: Manage personality and tonality of brand on social mediaCrafting and managing monthly content calendar for social media channelsManage social media shoots for developing content , collaborations or behind-the-sceneWorking with Agency partners to develop social media content and meme contentWorking with agency and internal teams to drive influencer collaborations and develop latest formats and effective social media assetsIdentifying content amplification opportunities on social media (Real-time trends, collaborations etc.)Website:Working with the agency and internal teams to develop a cohesive brand.com as well as corporate websiteOverallWorking with agency partners (creative, meme, influencer) and internal teams (ATL, BTL, HR, Sales, Supply Chain, Finance, Legal)Managing social media budgets, data and performance

Account management and handle various clients from different portfolio in terms of content streamlining and getting day to day execution work. Imperative to get the brief and delegate the work to different verticals within teams and deliver timelines to the client for effective delivery

-Developed & executed brand specific Point of Purchase (POP)marketing materials, PAN India for building brand visibility & driving throughput across all Retail Environments.-Closely worked with brand, marketing, sales teams & with vendors & agencies for brand collaterals execution.-Managed End to End process for anything related to any POP Materials - from vendor Selection to Fabrication to Dispatch & tracking

•Creation of Master Media Sheet for Radio.•Learn Media tools & apply the same in live project.Key Learning: Media planning terminologies, new media tools such as BARC & working on Live project helped me to implement my learnings and understand the implications for the same as well.

1) Creative, skilled social media expert with two years of experience managing professional social media accounts.2) Created must-follow social media feeds on Facebook, Twitter, LinkedIn, Word Press, and YouTube to develop an engaged community of followers for clients.3) Increase inbound traffic for client’s social media pages through development of content, application of analytics tools, and thoughtful collaboration with web production team.4)Creating & compiling weekly and monthly reports & attending events for various clients.