Digital Content Manager - Et Canada
Toronto, Ontario, Canada
• Directed content strategy for digital platforms such as Instagram, YouTube, and facebook, expanding brand's digital and cross-media content offerings through informed research and interviews, ensuring accuracy and alignment with digital strategy.• Conceptualized successful content campaigns for key editorial calendar themes, driving engagement and audience interaction, employing content literacy and copywriting skills.• Captured viral and trending content, producing SEO-optimized… Show more • Directed content strategy for digital platforms such as Instagram, YouTube, and facebook, expanding brand's digital and cross-media content offerings through informed research and interviews, ensuring accuracy and alignment with digital strategy.• Conceptualized successful content campaigns for key editorial calendar themes, driving engagement and audience interaction, employing content literacy and copywriting skills.• Captured viral and trending content, producing SEO-optimized stories that increased traffic and visibility, utilizing Google Analytics insights for optimization.• Provided expert coverage of major events such as the Toronto International Film Festival, enhancing brand reputation within the industry through creative management and content creation.• Made valuable editorial contributions to events like the Toronto International Film Festival, showcasing commitment to inclusivity and innovation, and copyediting for accuracy.• Produced over 100 web articles and listicles, aligning with brand values and enhancing platform credibility through copywriting expertise.• Successfully launched and oversaw newsletters, driving engagement and audience retention through copywriting and newsletter creation.• Played a key role in establishing affiliate relationships, contributing to increased traffic and revenue through digital strategy execution.• Led a team of 7 freelancers, demonstrating team management and leadership skills and ensuring successful execution of content strategy.• Ability to work under pressure, consistently delivering results while upholding editorial standards and ensuring accuracy through proofreading and copyediting. Show less