§ Creating a category for 'HUE', a connected led lighting solution, a leading global innovation§ Developed a Go To Market Strategy for 'HUE', focusing on a hybrid model § Leading on Customer Service, piloting a consumer experience program for creating awareness § Conducted product trainings across 4 locations and different stakeholders for communicating the right proposition§ Worked with marketing agencies to create marketing collaterals addressing specific needs for different channels§ Conducted a study to estimate the size of the import market for mainstream lighting; spares and complete units § Visited wholesale and retail markets across locations to understand the lighting landscape, competition and offerings § Analyzed the spot light and strip light market; looking at product specifications, number of players in the market, customer demand and the current trends and gaps in the market § Attended a 1 week Pragmatic Marketing Training Program, a New Product Introduction training

Category Manager (Gourmet & Daily Needs, Beauty & Perfumes & Gifting)§ Responsible for growing the Personal Care category; category size INR 80 Cr, and the Food categories; category size INR 10 Cr and achieving top line and bottom line targets§ Negotiated exclusive promotions with leading FMCG brands and ensured allocation of prime space for the same§ Grew the Beauty & Perfumes category by a 10% MoM growth, on-boarded brands and created promotional strategies§ Designed the category landing pages for desktop and mobile ensuring optimum usage of space and higher conversions§ Launched a new category Gourmet & Daily Needs, created a category structure, after in-depth analysis of competition,widened assortment by onboarding regional and national brands§Conceptualised and launched a Gifting Store, an innovative property showcasing a clutter breaking cross category selection for different occasions and festivals; now featured on a prime position on the Shopclues home page §Collaborated with cross functional teams; category teams for selection, marketing & design team for implementation§ Led the restructuring of categories on the home page and mobile and allocated to the respective categories, worked closely with the catalog team and provided guidance for the same§ Recruited and led a team of 5 members comprising account managers and merchandisers

• Launched six varieties of herbal infusions with health properties by the name Himalayan Tizane, to address the growing health concerns of the upwardly mobile urban consumer• Conducted an in-depth study of the tea industry and of market competition both in the Indian and International market• Designed the product to capitalize on INR 650 Cr. flavoured tea market with an annual growth rate of 25%• Developed brand strategy including product packaging and pricing strategy to position the product on the health and wellness platform• Successfully test marketed the product with a soft launch achieving 25% of the month’s sales on the first day • Created differentiated gift packs using penetration pricing during the festive period and achieved a 85% sell thru

• National P&L responsibility for the bread and bakery category across 125 small stores and 10 hyper markets, achieved 110% of the annual sales and margin targets for small stores• Co-developed strategic business plans for business development with core business partners and increased sales by 20%• Identified new business opportunities by introducing regional food items, catering to the local tastes of the city, after understanding the competitive landscape, resulting in 15% increase in number of bills• Innovated on different bakery formats in different geographies, based on consumer segmentation, habits and insights• Led cross-functional teams for replenishment, item filing, store operations and marketing for the category • Awarded Best Category FY 2011-12 for Sales Performance & Innovations in the Fresh Category

• Developed a private label brand for stationery, an extensive range of 125 products, with a net worth of INR 2.5 Cr.• Collaborated with international vendors for product development and packaging, handled import logistics and coordinated with the legal and finance teams• Made private label the top contributor to stationery sales while contributing 15% to sales within 4 months

Amongst the founding batch of fresh graduates, to be hired at RABSProcess Design and Improvement• Recommended process improvement procedures and designed processes for advertising and advertising production functions of several leading corporates in the consumer product and retail industryPerformance Excellence• Received the highest rating amongst a batch of 8 recruits in the first year for performance excellence • Felicitated with a ‘Certificate of Client Appreciation’ by the CFO Percept D’mark