With 17 years of experience in building brands and driving effective solutions for business problems – I have enjoyed creating stories that brands can own. The loyalty and passion they can evoke with the right platform, position and purpose.With over 14 years in Advertising, 10 years of which I spent at Leo Burnett, Mumbai. Leading key P&G India and ASEAN Accounts in the roles of Vice President, Account Management and Strategy Director – ASEAN. I have lead driven & passionate teams across functions and countries.Creating organic revenue channels and crisis solving current brands to engage and maintain businesses, I believe half the battle is won in identifying & understanding the problem – before setting out to solve it.I started Smugglerz Inc. – a Sleep & Loungewear Brand as Co-Founder. Smugglerz was created of a desire to infuse bold, brazen mischief in an otherwise understated checks and stripes Men’s Sleep & Loungewear category. The brand since, has widened its portfolio to cater to Women, keeping its promise of unabashed mischief.Life is a wonderful journey of discovery. I live to learn & apply and experiment. Magic happens when problems are seen through a constructive creative lens.