- Worked as a sell-side business development manager responsible for merchandising and marketing for Toys & Babycare.- Increasing direct and indirect traffic for the category and improving conversions across traffic channels.

- Ideate, plan and execute end to end campaigns as per the marketing calendar and relevant merchandising for all platforms.- Execute monthly allocation of merchandise basis data analysis for homepage properties.- Analyze the performance of monthly campaigns and share reports with the stakeholder.- Collaborate with various stakeholders like design, tech, engineering & categories for campaign management.- Spear-headed Flipkart wide marketing campaign, Big Billion Days

- Led supply chain initiatives by developing and implementing strategic sourcing, tactical procurement, and contract management strategies, programs, and policies for both B2B & B2C sourcing.- Worked on creation of Flipkart’s B2B website - Lead a team of two and headed lifestyle vendor management for B2B platform.- Onboarding vendors and take care of the end to end process from cataloging, negotiation, pricing, strategies and business terms of conditions.- Developed business avenues and solved for end to end transaction sourcing platform including cataloging, payments and logistics- Established and maintained business relationships with the key suppliers, ensured that negotiated agreements are implemented, followed and developed alternate source of supply, product replacement and substitution.- Continuously review business metrics and measure performance to rectify ongoing campaign objectives.

• Developed empirical and semi-epical algorithms based on trend analysis of data.• Well versed with statistical and regression analysis tools such as Minitab, IBM SPSS, MATLAB, Origin Pro 8.• Developed correlations between functional parameters and time-dependent variables to predict the variation in trend/ patterns in the projected time frame.• I have learned various aspects of Inherent and apparent optical properties of several water types under various illumination conditions. • Capable of performing data processing and analyzing absorption properties of optical in-situ data.• In hand experience of operating Spectrometer and photometer to generate the spectra of in-situ data sample and work on the filtration unit.