Divya Lal Email and Phone Number
Associate Brand Manager | Marketing Coordinator | Product and Brand Strategy | VU Owen Master of MarketingI recently graduated with a Master of Science in Marketing from Vanderbilt University's Owen Graduate School of Management. During my time at Owen, I was actively involved in the Owen Marketing Association, Owen Women’s Business Association, and the Texas Club. I also worked as a Student Admissions Coordinator at Owen Graduate School of Management, coordinating virtual recruiting events and managing communication campaigns for potential studentsPrior to my graduate studies, I completed my Bachelor of Business Administration at the University of North Texas, majoring in Marketing with minors in Economics and Business Analytics, and graduated with a 4.0 GPA. My academic excellence earned me the Top Marketing Student Award in 2023 and the prestigious Terry Foundation Scholarship. Inspired by the transformative potential of education, I aim to build a career in this field for a few years before pursuing a Ph.D. in marketing, and ultimately a role in academia. My goal is to work within the educational sector to create impactful programs and initiatives that support student success and equity. When I decide to enter academia, I hope to continue conducting impactful research and to teach and inspire future generations of marketing professionals. Through my academic and professional experiences, I am committed to contributing to the advancement of marketing knowledge and practice.
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Marketing SpecialistDeason Criminal Justice Reform CenterUnited States
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Guest Experience CoordinatorAlaska Mountain Guides And Climbing School May 2024 - Aug 2024Skagway, Alaska, United StatesI coordinated 20 unique tours daily for 3-4 cruise ships docking in Skagway, using FareHarbor and Basecamp to ensure seamless scheduling and top-tier guest experiences. In addition to managing invoicing, email communications, and customer reviews, I provided detailed budget oversight for seven major cruise lines-such as Carnival, Princess Cruise Lines, and Royal Caribbean- maintaining close attention to every logistical and financial detail. Leveraging Microsoft Office Suite to streamline operations, I played a key role in upholding our high standards of service, which contributed to the company’s ranking in the top 10 percent of all tours reviewed on TripAdvisor. -
Student Admissions CoordinatorVanderbilt University - Owen Graduate School Of Management May 2023 - May 2024Nashville, Tennessee, United StatesIn my role as a Student Admissions Coordinator, I focused on enhancing the student experience and driving the success of our master in marketing graduate program. I met regularly with the program director and a team of four to share firsthand insights into the student experience, address emerging issues, and provide essential project updates. Together, we coordinated and hosted three monthly virtual recruiting events each month, with targeted marketing campaigns that increased attendee engagement by 25%. I oversaw email, calling, and texting campaigns to reach over 500 prospective students, tracking interactions to optimize follow-up efforts. Additionally, I individually mentored and supported over 40 prospective students, guiding them through tours and Zoom calls to help them make an informed decision on where to attend graduate school. I also collaborated closely with the Career Management Center to design newsletters for over 300 graduate students using Canva, ensuring content was relevant and visually engaging to strengthen program connections across the business school. -
Digital Marketing CoordinatorEmpiric Logic Jun 2022 - Jul 2022Dublin, County Dublin, IrelandEmpiric Logic is a leading software as a service company, providing secure fast privacy preserving software to the Life Sciences sector. Their secure AI enabled analysis and orchestration solution solves many of the challenges associated with aggregating, correlating, analyzing & gaining valuable insights from complex health related information.As the digital marketing coordinator, I took on a range of initiatives to elevate the company’s digital presence and brand engagement. I redesigned and reorganized the company’s website, Twitter, and LinkedIn, applying insights into international business and marketing for startups to increase brand awareness and engagement across platforms. By optimizing website traffic with SEO strategies and Google Analytics, I boosted visits by 128%. Additionally, I created a sustainable 6-month marketing plan to guide future social media posts and website maintenance, ensuring long-term, consistent engagement.
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Marketing InternNational Switchgear Jul 2021 - Mar 2022Lewisville, Texas, United StatesI collaborated with a team of three to develop and execute B2B marketing strategies that aligned with long-term and short-term goals, enhancing brand visibility and impact. I created and managed quarterly reports to track key performance indicators, providing insights that informed our strategies. Utilizing Pardot and Salesforce for targeted email campaigns, I increased sales opportunities by 10% and improved lead conversion rates through personalized outreach. -
Senior LeaderUniversity Of North Texas Jan 2021 - Jun 2021Leadership role within Supplemental Instruction. In addition to teaching Financial Accounting, I was in charge of 10 Supplemental Instructors who each taught different subjects. SI's who were under my leadership saw their own skills developed to help improve their own teaching capabilities and their ability to work well within a team-based environment. -
Supplemental InstructorUniversity Of North Texas Aug 2020 - Jan 2021Denton, Texas, United States•Formulate session plans and instruct students for 50 minutes three times a week on the topic of Financial Accounting•Design handouts covering specific problems by using material from textbooks and assigned professor lectures•Delegate sessions with attendance of 1 to 20 students by encouraging teamwork and incorporating different styles of learning
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CoachThe Gymnastics Place Jan 2017 - Feb 2018Dallas, Texas, United States• Coached children ages 6 – 16 on the foundations of Gymnastics• Constructed workouts and training objectives that involved team building.• Motivated young athletes to enhance their performance in sports and education
Divya Lal Education Details
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Business Analytics
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Economics
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Dallas College Richland CampusAssociate Of Science - As
Frequently Asked Questions about Divya Lal
What company does Divya Lal work for?
Divya Lal works for Deason Criminal Justice Reform Center
What is Divya Lal's role at the current company?
Divya Lal's current role is Marketing Specialist.
What schools did Divya Lal attend?
Divya Lal attended Vanderbilt University - Owen Graduate School Of Management, University Of North Texas, University Of North Texas, University Of North Texas, Dallas College Richland Campus.
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