Divya Arya, Mba Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Mumbai, Maharashtra, India

- Built insights function within the company to provide unidentified process gaps through data analysis, primary & secondary research acting as insights consultant to internal teams- Managed research from survey design, project planning & execution, analyzing data sets, visualize/chart data and created insightful and actionable reports for executive audience- Created and designed first of its kind gamified mobile app module basis detailed insights and deep data analysis understanding motivations and user behavior through FGDs, surveys and inteviews

Mumbai Area, India

- Built Marketing Asia team from ground up adding significant value to business by adding PR, digital, retail marketing strategies and effective marketing processes- Launched several national and global level marketing & communications campaigns making the company stand out from the competition and increased brand visibility among investors & target industries- Created annual marketing strategy for the company, scoping out business objectives with sales & business leaders, managed budgets for Marketing department- Lead complete launch process of new product development & launch from naming, packaging, pricing to preparing multi-media launch strategy and execution planning- Increased brand awareness in new & existing markets in Asia ( India, Philippines, Myanmar, PNG etc) with innovative marketing techniques, localized content and creative targeted campaigns- Lead consumer research projects to accurately represent consumer voice to inform new product decisions, customer communication and feedback on product improvement- Build high impact presence of company as global leader brand in B2B conferences and events through speaking engagements, impressive company booth designs and lead generation

Nairobi, Kenya

- Lead global product development & launch working with company leaders on influencing pricing decisions, packaging efficiency and aligning all departments for smooth product launch- Improved existing processes creating smooth communication and translation of technical product to customer language- Created detailed customer profile per geography, product value proposition, brand tone & voice - Conducted detailed primary research into different geographies to identify consumer preferences to inform packaging colors, naming, cost efficient yet easy to understand product manuals- Created global marketing assets working with creative lead and designers for product launches and share with local teams for adaptation. - Managed customer and product photography for each market, created innovative product launch videos, translated technical product benefits to customer language

Mumbai Area, India

- Launched festive promotions during Diwali & Christmas leading to increase in B2B & retail sales by 153%- Significantly improved unboxing experience for customers by re-designing product packaging and manuals- Worked with US agency to create a cost efficient, standard packaging design improving shelf visibility and packing efficiency resulting in higher store visibility and profit margin- Wrote grant proposals with detailed analysis of market and planning to expand presence in markets like Myanmar & Uganda resulting in winning $15000 UNCDF grant & company’s entry into new market

Mumbai, India

New Product Development & External Partnerships - Mobile Broadband Product Marketing team- Layout pipeline of new & innovative products and create packaging basis unmet customer needs- Establish strategic external partnerships to develop innovative & differentiated offering for customers- Responsible for revenues from new products, packaging, product pricing & promotions- Collate and analyze market trends, monitor competitor activities & undertake timely market intervention- Product conceptualization to Pan-India roll out of product & Ensuring success of launched products- Creating Go to market planning & execution for Pan India of newly launched products- Create innovative products & Benchmarking of products in international telecom space- Creating industry first products to establish Idea as innovative player in mobile data space- Co-ordination with other departments on prospecting plans & post launch market support activities - Understanding consumer behavior in different segments, key usage & attitude- Identifying relevant consumer need gaps and building new product ideas based on consumer insights- Vendor management & explore partnership opportunities to execute co-marketing activities- Coordinating for all aspects of marketing including channel campaigns, collateral development & roll out

Jaipur Area, India

Customer lifecycle management - Prepaid Retention Usage & revenue enhancement of existing customer base through targeted promotionsSegmentation & identification of customer needs through usage trends & analysis Strategy & Execution of segmented customer communication, in conjunction with the product teamIdentification & Retention of customers willing to move into other operators through better product offeringTrack and measure impact of communication strategy and marketing programs along with competitor analysis.Part of various Black Belt Projects aimed at devising strategies & actionable to retain high ARPU customers

Part of flagship 'Idea Young Leaders Program' 2011 batch Cross functional training for initial 3 months in all functions with special projects in Sales, Marketing & Service delivery On the job training - Rajasthan MNP SPOC - Handled end to end MNP process

Chennai, Tamil Nadu, India

Worked with foods & beverages department to understand consumer preferences in flavoured water segment through primary research

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Activities and Societies: Elected member of Backwaters Management Fest Committee , Founding member of Kreate club Studied Consumer.

Bachelor Of Technology - Btech

Activities and Societies: Head of Choreography club Organizing committee member - cultural and technical fest Communications Coordinator.